NØØT has emerged as a challenger brand in the crowded dietary supplement market, positioning itself as an antidote to industry practices it characterizes as profit-driven and scientifically questionable. The company’s value proposition centers on three core differentiators — rigorous scientific formulation, uncompromising ingredient purity, and radical transparency.

Founded by neuroscientist Dia Schwarz with input from medical professionals, NØØT focuses on cognitive enhancement and stress resilience through nootropics, adaptogens, and phytogens. In the context of the dietary supplement market, these categories are experiencing rapid growth as consumers seek alternatives to traditional pharmaceuticals for mental performance and well-being. The company’s product lineup addresses contemporary health concerns, including brain fog, chronic inflammation, sleep disruption, and stress-related burnout through formulations like Genius Mushrooms and NeuroFLAME.

Image Credit: NØØT