Iced Tea Market

Leander, Texas and Tokyo, Japan – Nov.26.2025
As per DataM intelligence research report” Global Iced Tea Market reached US$ 55.2 billion in 2022 and is expected to reach US$ 88.6 billion by 2030 growing with a CAGR of 6.1% during the forecast period 2024-2031.” Healthier beverage preferences and ready-to-drink convenience are boosting the iced tea market globally.

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United States: Recent Industry Developments

✅ In November 2025, PepsiCo (Lipton) launched a line of brewed cold-chain iced teas sweetened with monk fruit and allulose for lower-calorie positioning. The SKUs target health-conscious consumers and QSR partnerships. This strengthens Lipton’s relevance in the functional RTD tea segment.

✅ In October 2025, Arizona Beverages invested US$15 million to add small-batch cold-brewing lines and nitrogen-flush packaging for extended shelf stability and fresher flavor. The investment scales premium offerings to national retailers. This reinforces Arizona’s innovation in value RTD teas.

✅ In September 2025, Honest Tea (Coca-Cola) reformulated its organic iced teas with enhanced polyphenol protection technology to preserve antioxidants during bottling. The move supports wellness marketing and clean-label claims. This elevates Honest Tea’s presence among health-forward buyers.

✅ In August 2025, Boston Beer Company (Twisted Tea) expanded flavored iced tea mixers aimed at adult beverage pairings and ready-to-serve formats, broadening on-premise placement. The innovation drives premiumization in flavored tea beverages. This strengthens Twisted Tea’s diversified beverage portfolio.

Japan: Recent Industry Developments

✅ In November 2025, Ito En launched craft cold-brewed iced teas with stabilized catechins and enhanced aroma retention targeting wellness-minded consumers. The products emphasize Japanese tea quality and functional benefits. This reinforces Ito En’s leadership in premium bottled teas.

✅ In October 2025, Suntory invested ¥4.0 billion to expand RTD tea brewing and aseptic fill lines for aromatic iced tea launches with reduced sugar formulations. The investment supports nationwide rollouts and product variety. This strengthens Suntory’s position in Japan’s beverage market.

✅ In September 2025, Kirin Beverage introduced ready-to-drink hojicha and oolong iced teas with micro-filtration processes to preserve roasted notes and extend shelf life. The innovation appeals to both traditional and younger consumers. This elevates Kirin’s product differentiation in tea beverages.

✅ In August 2025, Asahi Soft Drinks piloted premium iced tea cartons for convenience channels emphasizing zero-sugar, high-antioxidant claims and recyclable packaging. The format targets eco-conscious shoppers. This boosts Asahi’s appeal in modern retail channels.

Iced Tea Market: Drivers

The iced tea market is expanding rapidly as consumers seek refreshing, low-calorie, and functional beverage options that fit modern lifestyles. Iced tea offers a convenient alternative to carbonated soft drinks, supported by rising interest in antioxidants, herbal blends, and natural flavors. Growing demand for ready-to-drink beverages, clean-label formulations, and sugar-reduced products is driving adoption across supermarkets, cafes, and quick-service restaurants. Technological advancements in cold-brewing, flavor extraction, and packaging are enhancing product quality, stability, and shelf life. Additionally, increasing consumer preference for botanical infusions and healthier hydration choices is further supporting market growth.

Collaboration among beverage manufacturers, flavor houses, and ingredient suppliers is fueling innovation in premium, organic, and fortified iced teas. The expansion of e-commerce and on-the-go consumption is broadening market reach and accessibility. Marketing strategies emphasizing natural ingredients, antioxidant benefits, and lifestyle alignment are boosting brand visibility and consumer loyalty. Growth in specialty tea culture and café-style beverages continues to introduce new flavor profiles and formats. With rising health awareness, product innovation, and evolving consumer preferences, the iced tea market is positioned for strong and sustained global expansion.

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Iced Tea Market: Major Players

PepsiCo, Unilever, The Coca-Cola Company, 4C Foods Corp., Harris Freeman & Co, Mother Parkers Tea & Coffee Inc., Arizona Beverages USA, BOS Brands, Templar Food Products, and Nestle SA.

Segment Covered in the Iced Tea Market:

By Product Type

Black iced tea leads with 38% share, driven by strong global preference, affordability, and wide availability in RTD formats. Green iced tea holds 27%, supported by rising demand for antioxidant-rich beverages. Herbal iced tea captures 22%, fueled by interest in functional and caffeine-free drinks. Other variants account for 13%, including fruit-infused and specialty blends.

By Form

Liquid iced tea dominates with 63% share, driven by high RTD consumption and strong retail distribution. Powdered iced tea holds 37%, favored for its longer shelf life, affordability, and bulk usage in households and food service.

By Distribution Channel

Supermarkets/Hypermarkets lead with 41% share, offering extensive RTD product ranges and promotional visibility. Convenience stores hold 29%, supported by impulse purchases and portability. Online sales account for 20%, driven by digital retail growth and specialty brand availability. Other channels represent 10%, including cafés and vending machines.

Regional Analysis

North America – 28% Share

North America leads with 28%, driven by strong RTD consumption, health-focused tea innovations, and premium flavored iced teas gaining traction in the U.S.

Europe – 24% Share

Europe holds 24%, supported by rising adoption of low-sugar iced tea, growing café culture, and increasing demand for herbal and organic blends.

Asia Pacific – 32% Share

Asia Pacific dominates with 32%, fueled by massive tea-drinking populations and strong RTD product penetration in China, Japan, Indonesia, and India.

South America – 9% Share

South America accounts for 9%, driven by Brazil and Argentina’s growing preference for refreshing, flavored iced tea over carbonated beverages.

Middle East & Africa – 7% Share

The region carries 7%, with rising demand in GCC countries and South Africa due to hot climates, increasing premium tea imports, and expanding retail availability.

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✅ Technology Roadmap Analysis

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