ki’en Matcha Club announced the grand opening of its flagship ki’en Matcha Club Experience Center & Cafe, a unique destination designed to deepen the public’s understanding and enjoyment of authentic Japanese matcha in Gurugram. The venue moves beyond the standard cafe model to offer a holistic immersion into the world of this revered green tea.

More than just a cafe, the center invites guests to explore matcha’s rich history and craftsmanship where customers can go through the journey of matcha, from the shaded tea fields of Japan to the stone-grinding process that creates its fine powder.

More than just a cafe, the center invites guests to explore matcha’s rich history and craftsmanship where customers can go through the journey of matcha, from the shaded tea fields of Japan to the stone-grinding process that creates its fine powder. Additionally, it also offers traditionally prepared ceremonial-grade matcha, modern matcha-infused beverages, and curated pastries in a serene setting, said a release.

The space is divided into two interconnected areas, a tranquil cafe and an interactive educational zone, with a carefully crafted menu featuring vibrant, whisked-to-order ceremonial matcha, alongside contemporary lattes and a selection of desserts that highlight matcha’s complex flavor profile.

A key feature is the interactive experience zone, where people can learn about matcha’s origins, its meticulous production, and the nuances of different grades directly from our specialists.

“From the beginning, we envisioned a space that respects matcha’s deep history but welcomes everyone. People are asking more questions about where their matcha comes from and what makes it special. This centre is our response that comes with a place to explore through your senses, to understand the difference real ceremonial matcha makes. We’re inviting our guests to pause and discover the craft behind the cup,” said Damini Guglani, co-founder of the ki’en Matcha Club Experience Centre & Café.

The design of the center reflects a Japanese aesthetic of simplicity and natural materials, creating a calm atmosphere focused on mindful consumption, the release added.