Upland, the web3 management game where players manage digital versions of real-world locations, has kicked-started its “Share and Build” airdrop campaign, rewarding the community ahead of the upcoming launch of their new Ethereum-based token.

During this three-week period – which is now live – users can earn points by interacting with social media posts and completing missions inside the Upland app.

These points can then be converted into the new ETH token at a later date.

Upland’s New Token Approaches

In November 2023, Upland announced plans to introduce an Ethereum-based token tied to their in-game Sparklet currency, following a community vote in favor of the proposal.

The ‘Share and Build’ airdrop campaign offers 10 reward tiers, with engagement levels and social metrics on X determining tier placement. Additionally, should participants also engage with selected Upland partners, they’ll receive a boost to their tier ranking.

By completing each chapter of the airdrop campaign, participants will also receive a Block Explorer NFT. Collect five of these NFTs, and players can unlock an exclusive NFT for use within Upland.