Weight loss pivots, possibilities for supplements
From sweat-inducing thermogenics to gut-brain axis support, the supplement industry is adapting to major change for weight management and metabolic support.
Smart brands are navigating the Ozempic world by creating protein-packed formulations and fiber-forward solutions, rather than competing with pharmaceutical interventions.
One of the industry’s biggest pivots in decades is happening now, opening the door to new possibilities and opportunities to help consumers who want metabolic health support. Learn all about the latest trends driving the weight loss category when you download this free digital magazine. The articles include:
Viewpoint: Support system strategy — A new role for supplements in the GLP-1 shot era
Content director Christine Kapperman wonders if the current pharmaceutical weight-loss disruption event isn’t a threat — but actually the biggest opportunity the nutrition industry has seen in decades.
Thermogenics aren’t dead yet: Opportunities in the GLP-1 age
The free ride for old-school weight-loss pills is over. Nick Collias reports that pharmaceuticals have fundamentally transformed the approach to weight loss, leaving traditional fat-burners scrambling for relevance.
The skinny on success: Why pharma’s weight-loss winners need nutritional backup
Formulating for weight-loss drug users isn’t just about slapping “GLP-1 support” on existing products, Devon Gholam contends. Solutions include protein that packs a punch, fiber to fight side effects, and targeted nutrients to prevent micronutrient deficiencies.
The growing demand for weight-management solutions in a time of change
Traditional diets and quick fixes have failed spectacularly, leaving consumers cycling through endless attempts at transformation. James Stone describes the new era where every calorie must count, and every ingredient must deliver maximum impact.
Examples of weight management and metabolic health takeaways for your business include:
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In a recent Nutrition Business Journal survey of consumers looking to lose 10 pounds or more, 22% said they were already taking a GLP-1. Another 13% expect to take one in the future.
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Sweat-enhancing ingredients include GBB (gamma-butyrobetaine), capsaicin, grains of paradise extract and niacin.
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Appetite-focused herbal products can offer an alternative for people not ready or eligible for pharmaceuticals.
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