Euromonitor Recognizes USANA Philippines as the Market Leader from 2019 to 2025

MANILA, Philippines, Nov. 20, 2025 /PRNewswire/ — USANA Health Sciences, Inc., a global leader in health and wellness, has once again been recognized as the No. 1 dietary supplements brand in the Philippines* by Euromonitor International—marking an unprecedented seven consecutive years at the top (2019–2025).

This continued recognition underscores USANA’s unwavering commitment to delivering science-based nutrition, premium-quality products, and exceptional trust among Filipino consumers.

“To be recognized as the leading dietary supplements brand in the Philippines for seven straight years is an incredible honor,” said Vivienne Lee, Regional Vice President of Asia Pacific. “It’s a true testament to the power of our science, our products, and the passion of our Philippine team and Brand Partners who continue to share the USANA vision of true health and wellness.”

Since opening its corporate office in Makati’s Enterprise Center in 2009, USANA Philippines has become one of the company’s most vibrant and successful markets. This seventh consecutive Euromonitor distinction further reinforces USANA’s reputation as the trusted choice for health-conscious Filipinos.

“This achievement is something we proudly share with our amazing Brand Partners and customers,” said Cherry Ampig, General Manager, USANA Philippines. “Seven years of being No. 1 proves that USANA’s commitment to quality and integrity never wavers—and that our products continue to make a real difference in people’s lives.”

To explore USANA’s award-winning nutritional and skincare products, visit USANA.com.

As a global leader in independent market research, Euromonitor International provides trusted insights and verified market data, helping brands like USANA validate their impact and leadership across industries and regions.

About USANA
USANA (NYSE: USNA) has been providing premium-quality nutrition and lifestyle products for more than 30 years. From its award-winning supplements manufactured in its FDA-registered facility to its cutting-edge Celavive skincare and healthy living products, USANA is committed to empowering people to live healthier, more vibrant lives.

Discover the future of nutrition at USANA.com or explore the science at AskTheScientists.com.

What natural and organic products are driving sales from coast to coast? Take a look at retailers’ top sellers. And if your store is interested in being featured in What’s Selling, e-mail editor@wfcinc.com

Trending Spotlight: Energizing Sips

Beverages with a boost are trending across the U.S., with brands like Guru Lite, LIFEAID Beverage Co. FitAid Energy+, and locally sourced energy drinks driving sales. Consumers are seeking out function and flavor, with Moss Mango Ginger Sea Moss and Wonder Juice Wonder Beet Beet & Veggie Juice offering bold taste and an energizing kick. Trendspotter Nancy Trent also noticed the trend at Newtopia Now in August, spotlighting several revitalizing sips including Corpse Reviver botanical-infused drinks with electrolytes, magnesium, potassium, zinc, and L-theanine, and Dösis Tea adaptogen-infused teas for energy, digestion, and vitality. Read up on the top trends in From Concept to Connection: Newtopia Now.

Consumers have long looked to dietary supplements to support their exercise and weight management goals, which often go hand-in-hand. But now that GLP-1 drugs have supercharged the conversation around healthy weight, even more shoppers are hungry for high-quality natural products to help them become fitter, stronger and overall healthier.

Women represent a large slice of this market, and many are asking their local supplement retailers to recommend the best products to meet their unique physiologies and needs. We sent our female Secret Shopper to investigate how one store handled this topic, then had an expert provide additional intel to share in the aisles.  

Natural Foods Merchandiser: As I’m exercising more and moving toward a healthier weight, what supplements are most important? 

Retailer: Great question! The answer kind of depends on your diet. Are you eating lots of protein? That’s super important for fueling exercise. 

Natural Foods Merchandiser: I try to, but I might not always succeed.   

Retailer: Yeah, it’s pretty common for women starting a weight loss journey to fall short on protein, especially if you’re taking a GLP-1 drug that curbs hunger. So, a protein supplement might be smart. There are all kinds of shakes and powders and other cool products that make it easy—and tasty—to get your daily protein fix. 

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Natural Foods Merchandiser: Super. Any other supplements I should consider?

Retailer: Protein is the most important. Beyond that, I guess it depends on your individual goals and needs. 

How did this retailer do?

Our expert educator: Susan Kleiner, Ph.D., R.D., owner of High Performance Nutrition and co-founder of the International Society of Sports Nutrition

While a variety of supplements can be beneficial while ramping up exercise and trying to get healthier, a few big ones just can’t be ignored. Protein is No. 1, so I’m glad the retailer mentioned it. Many women think they get enough protein, but they rarely do. For most women, the recommendation is about 1 gram of protein per pound of bodyweight per day. 

But as more research has been done specifically on females, we’re seeing that we need a little more protein around exercise. To build and maintain muscle, as well as bone, women must be well fed and get sufficient protein.

No. 2 is creatine, which benefits mood, focus, sleep, heart health, cellular metabolism—and getting the most out of your muscles. Any cell that uses energy uses creatine, and nobody consumes enough. You’d have to eat pounds of meat daily, so I suggest supplementing creatine at 5 grams a day. And no, women will not get bloated, gain weight or look like Arnold Schwarzenegger—you’ll just get stronger and recover better from exercise.

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Next, focus on gut health, which impacts the entire body. When we start to exercise and change our diets, we can go through transitional periods with our gut. A daily probiotic supplement can enhance the beneficial cultures in your gut, while prebiotic fibers feed those organisms that keep your microbiome healthy. Along with eating fiber-rich foods, a daily prebiotic supplement can help. 

Lastly, get your omega-3s, whether from fish oil, microalgae or another source. Yes, we need EPA and DHA, but we also need other omega-3s such as stearidonic acid and gamma-linoleic acid. I really like Ahiflower, a regeneratively grown plant that offers broad-spectrum omega-3s.