Market Summary –

The global market for Matcha Tea was estimated to be worth US$ 360 million in 2024 and is forecast to a readjusted size of US$ 612 million by 2031 with a CAGR of 8.0% during the forecast period 2025-2031.

Accourding to QY Research has released a new publication titled “Global Matcha Tea Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031.” This comprehensive study provides an in-depth evaluation of the worldwide Matcha Tea industry, uncovering the major forces influencing market growth and delivering high-value insights for investors, industry leaders, and strategic decision-makers. The report examines critical elements such as market dynamics, evolving technologies, segmentation trends, regional developments, and the competitive landscape. With data backed by rigorous research and expert interpretation, it offers an authoritative guide to understanding the macroeconomic and microeconomic factors reshaping the global market.

Get Full PDF Sample Copy of the Report: (Including Full TOC, Tables & Charts): https://qyresearch.in/request-sample/food-beverages-matcha-tea-market-share-and-ranking-overall-sales-and-demand-forecast-2025-2031

This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Matcha Tea cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

Matcha Tea originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard “Matcha” (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.

Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.

Market Drivers, Challenges & Restraints –

This section outlines the various elements influencing the trajectory of the Matcha Tea market:

Key Growth Drivers –

The growth of the matcha tea market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.

Going forward, the matcha tea market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.

Restraints & Challenges –

– Regulatory uncertainties

– Competitive pricing pressures

– Operational risks

– Market-entry barriers

Market Segmentation and Regional –

By Type

Drinking-use Matcha Tea

Additive-use Matcha Tea

By Application

Food Additives

Beverage Additives

Others

Regional Analysis –

✔ North America (U.S., Canada, China)

✔ Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)

✔ Asia-Pacific (Japan, South Korea, China Taiwan, Southeast Asia, India)

✔ Middle East, Africa, Latin America (Brazil, Mexico, Turkey, Israel, GCC Countries)

The analysis spans from 2024 (base year) to 2031 (forecast period).

Major Company Included: –

Guizhou Tongren Guitea

Aiya

Marushichi Seicha

Shaoxing Royal Tea Village

Zhejiang Hua’s Tea Industry

Marukyu Koyamaen

Yanoen

DoMatcha

Uji Matcha (Shanghai)

AOI Seicha

Ujinotsuyu Seicha

Zhejiang Tea

Horii Shichimeien

Shandong Hongyu agricultural science and Technology

Hubei banbingwei Tea Industry

Request for Pre-Order / Enquiry Link: https://qyresearch.in/pre-order-inquiry/food-beverages-matcha-tea-market-share-and-ranking-overall-sales-and-demand-forecast-2025-2031

Why should you purchase this report?

Purchasing this report provides you with a comprehensive and data-driven understanding of the market landscape, enabling informed business decisions and strategic planning. The report comes with free customization based on client requirements, including a country-level breakdown of any five countries of your choice and a competitive analysis of segment revenue by key market players. With detailed insights into market trends, growth drivers, challenges, competitive dynamics, and emerging opportunities, this report equips stakeholders, manufacturers, and investors with actionable intelligence to identify profitable prospects, optimize operations, and maintain a competitive edge in the industry.

How Can the Research Study Help your Business?

✔ The information presented in the Matcha Tea report helps your decision makers to become prudent and make the best business choices.

✔ The report enables you to see the future of the global Matcha Tea market and accordingly take decisions that will be in the best interest of your business.

✔ It offers you a forward-looking perspective of the global Matcha Tea market drivers and how you can secure significant market gains in the near future.

✔ It provides SWOT analysis of the global Matcha Tea market along with useful graphics and detailed statistics providing quick information about the market’s overall progress throughout the forecast period.

✔ It also assesses the changing competitive dynamics of the global Matcha Tea market using pin-point evaluation.

Key Questions Answered in the Report –

✔ What is the size and estimated growth rate of the global and regional Matcha Tea market?

✔ Which countries are expected to display the strongest growth?

✔ Which region will dominate the market throughout the forecast period?

✔ What are the main factors driving or restraining market expansion?

✔ What technological advancements are shaping future demand?

✔ Where are the key opportunities for new entrants and established players?

✔ Which companies currently hold the highest market share?

✔ How will market dynamics evolve from 2025 to 2031?

Table of Contents – Major Key Points:

1 Market Overview

1.1 Matcha Tea Product Introduction

1.2 Global Matcha Tea Market Size Forecast

1.2.1 Global Matcha Tea Sales Value (2020-2031)

1.2.2 Global Matcha Tea Sales Volume (2020-2031)

1.2.3 Global Matcha Tea Sales Price (2020-2031)

1.3 Matcha Tea Market Trends & Drivers

1.3.1 Matcha Tea Industry Trends

1.3.2 Matcha Tea Market Drivers & Opportunity

1.3.3 Matcha Tea Market Challenges

1.3.4 Matcha Tea Market Restraints

1.4 Assumptions and Limitations

1.5 Study Objectives

1.6 Years Considered

2 Competitive Analysis by Company

2.1 Global Matcha Tea Players Revenue Ranking (2024)

2.2 Global Matcha Tea Revenue by Company (2020-2025)

2.3 Global Matcha Tea Players Sales Volume Ranking (2024)

2.4 Global Matcha Tea Sales Volume by Company Players (2020-2025)

2.5 Global Matcha Tea Average Price by Company (2020-2025)

2.6 Key Manufacturers Matcha Tea Manufacturing Base and Headquarters

2.7 Key Manufacturers Matcha Tea Product Offered

2.8 Key Manufacturers Time to Begin Mass Production of Matcha Tea

2.9 Matcha Tea Market Competitive Analysis

2.9.1 Matcha Tea Market Concentration Rate (2020-2025)

2.9.2 Global 5 and 10 Largest Manufacturers by Matcha Tea Revenue in 2024

2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Matcha Tea as of 2024)

2.10 Mergers & Acquisitions, Expansion

3 Segmentation by Type

3.1 Introduction by Type

3.1.1 Drinking-use Matcha Tea

3.1.2 Additive-use Matcha Tea

3.2 Global Matcha Tea Sales Value by Type

3.2.1 Global Matcha Tea Sales Value by Type (2020 VS 2024 VS 2031)

3.2.2 Global Matcha Tea Sales Value, by Type (2020-2031)

3.2.3 Global Matcha Tea Sales Value, by Type (%) (2020-2031)

3.3 Global Matcha Tea Sales Volume by Type

3.3.1 Global Matcha Tea Sales Volume by Type (2020 VS 2024 VS 2031)

3.3.2 Global Matcha Tea Sales Volume, by Type (2020-2031)

3.3.3 Global Matcha Tea Sales Volume, by Type (%) (2020-2031)

3.4 Global Matcha Tea Average Price by Type (2020-2031)

4 Segmentation by Application

4.1 Introduction by Application

4.1.1 Food Additives

4.1.2 Beverage Additives

4.1.3 Others

4.2 Global Matcha Tea Sales Value by Application

4.2.1 Global Matcha Tea Sales Value by Application (2020 VS 2024 VS 2031)

4.2.2 Global Matcha Tea Sales Value, by Application (2020-2031)

4.2.3 Global Matcha Tea Sales Value, by Application (%) (2020-2031)

4.3 Global Matcha Tea Sales Volume by Application

4.3.1 Global Matcha Tea Sales Volume by Application (2020 VS 2024 VS 2031)

4.3.2 Global Matcha Tea Sales Volume, by Application (2020-2031)

4.3.3 Global Matcha Tea Sales Volume, by Application (%) (2020-2031)

4.4 Global Matcha Tea Average Price by Application (2020-2031)

5 Segmentation by Region

5.1 Global Matcha Tea Sales Value by Region

5.1.1 Global Matcha Tea Sales Value by Region: 2020 VS 2024 VS 2031

5.1.2 Global Matcha Tea Sales Value by Region (2020-2025)

5.1.3 Global Matcha Tea Sales Value by Region (2026-2031)

5.1.4 Global Matcha Tea Sales Value by Region (%), (2020-2031)

5.2 Global Matcha Tea Sales Volume by Region

5.2.1 Global Matcha Tea Sales Volume by Region: 2020 VS 2024 VS 2031

5.2.2 Global Matcha Tea Sales Volume by Region (2020-2025)

5.2.3 Global Matcha Tea Sales Volume by Region (2026-2031)

5.2.4 Global Matcha Tea Sales Volume by Region (%), (2020-2031)

5.3 Global Matcha Tea Average Price by Region (2020-2031)

5.4 North America

5.4.1 North America Matcha Tea Sales Value, 2020-2031

5.4.2 North America Matcha Tea Sales Value by Country (%), 2024 VS 2031

5.5 Europe

5.5.1 Europe Matcha Tea Sales Value, 2020-2031

5.5.2 Europe Matcha Tea Sales Value by Country (%), 2024 VS 2031

5.6 Asia Pacific

5.6.1 Asia Pacific Matcha Tea Sales Value, 2020-2031

5.6.2 Asia Pacific Matcha Tea Sales Value by Region (%), 2024 VS 2031

5.7 South America

5.7.1 South America Matcha Tea Sales Value, 2020-2031

5.7.2 South America Matcha Tea Sales Value by Country (%), 2024 VS 2031

5.8 Middle East & Africa

5.8.1 Middle East & Africa Matcha Tea Sales Value, 2020-2031

5.8.2 Middle East & Africa Matcha Tea Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

6.1 Key Countries/Regions Matcha Tea Sales Value Growth Trends, 2020 VS 2024 VS 2031

6.2 Key Countries/Regions Matcha Tea Sales Value and Sales Volume

6.2.1 Key Countries/Regions Matcha Tea Sales Value, 2020-2031

6.2.2 Key Countries/Regions Matcha Tea Sales Volume, 2020-2031

6.3 United States

6.3.1 United States Matcha Tea Sales Value, 2020-2031

6.3.2 United States Matcha Tea Sales Value by Type (%), 2024 VS 2031

6.3.3 United States Matcha Tea Sales Value by Application, 2024 VS 2031

6.4 Europe

6.4.1 Europe Matcha Tea Sales Value, 2020-2031

6.4.2 Europe Matcha Tea Sales Value by Type (%), 2024 VS 2031

6.4.3 Europe Matcha Tea Sales Value by Application, 2024 VS 2031

6.5 China

6.5.1 China Matcha Tea Sales Value, 2020-2031

6.5.2 China Matcha Tea Sales Value by Type (%), 2024 VS 2031

6.5.3 China Matcha Tea Sales Value by Application, 2024 VS 2031

6.6 Japan

6.6.1 Japan Matcha Tea Sales Value, 2020-2031

6.6.2 Japan Matcha Tea Sales Value by Type (%), 2024 VS 2031

6.6.3 Japan Matcha Tea Sales Value by Application, 2024 VS 2031

6.7 South Korea

6.7.1 South Korea Matcha Tea Sales Value, 2020-2031

6.7.2 South Korea Matcha Tea Sales Value by Type (%), 2024 VS 2031

6.7.3 South Korea Matcha Tea Sales Value by Application, 2024 VS 2031

6.8 Southeast Asia

6.8.1 Southeast Asia Matcha Tea Sales Value, 2020-2031

6.8.2 Southeast Asia Matcha Tea Sales Value by Type (%), 2024 VS 2031

6.8.3 Southeast Asia Matcha Tea Sales Value by Application, 2024 VS 2031

6.9 India

6.9.1 India Matcha Tea Sales Value, 2020-2031

6.9.2 India Matcha Tea Sales Value by Type (%), 2024 VS 2031

6.9.3 India Matcha Tea Sales Value by Application, 2024 VS 2031

7 Company Profiles

7.1 Guizhou Tongren Guitea

7.1.1 Guizhou Tongren Guitea Company Information

7.1.2 Guizhou Tongren Guitea Introduction and Business Overview

7.1.3 Guizhou Tongren Guitea Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.1.4 Guizhou Tongren Guitea Matcha Tea Product Offerings

7.1.5 Guizhou Tongren Guitea Recent Development

7.2 Aiya

7.2.1 Aiya Company Information

7.2.2 Aiya Introduction and Business Overview

7.2.3 Aiya Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.2.4 Aiya Matcha Tea Product Offerings

7.2.5 Aiya Recent Development

7.3 Marushichi Seicha

7.3.1 Marushichi Seicha Company Information

7.3.2 Marushichi Seicha Introduction and Business Overview

7.3.3 Marushichi Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.3.4 Marushichi Seicha Matcha Tea Product Offerings

7.3.5 Marushichi Seicha Recent Development

7.4 Shaoxing Royal Tea Village

7.4.1 Shaoxing Royal Tea Village Company Information

7.4.2 Shaoxing Royal Tea Village Introduction and Business Overview

7.4.3 Shaoxing Royal Tea Village Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.4.4 Shaoxing Royal Tea Village Matcha Tea Product Offerings

7.4.5 Shaoxing Royal Tea Village Recent Development

7.5 Zhejiang Hua’s Tea Industry

7.5.1 Zhejiang Hua’s Tea Industry Company Information

7.5.2 Zhejiang Hua’s Tea Industry Introduction and Business Overview

7.5.3 Zhejiang Hua’s Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.5.4 Zhejiang Hua’s Tea Industry Matcha Tea Product Offerings

7.5.5 Zhejiang Hua’s Tea Industry Recent Development

7.6 Marukyu Koyamaen

7.6.1 Marukyu Koyamaen Company Information

7.6.2 Marukyu Koyamaen Introduction and Business Overview

7.6.3 Marukyu Koyamaen Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.6.4 Marukyu Koyamaen Matcha Tea Product Offerings

7.6.5 Marukyu Koyamaen Recent Development

7.7 Yanoen

7.7.1 Yanoen Company Information

7.7.2 Yanoen Introduction and Business Overview

7.7.3 Yanoen Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.7.4 Yanoen Matcha Tea Product Offerings

7.7.5 Yanoen Recent Development

7.8 DoMatcha

7.8.1 DoMatcha Company Information

7.8.2 DoMatcha Introduction and Business Overview

7.8.3 DoMatcha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.8.4 DoMatcha Matcha Tea Product Offerings

7.8.5 DoMatcha Recent Development

7.9 Uji Matcha (Shanghai)

7.9.1 Uji Matcha (Shanghai) Company Information

7.9.2 Uji Matcha (Shanghai) Introduction and Business Overview

7.9.3 Uji Matcha (Shanghai) Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.9.4 Uji Matcha (Shanghai) Matcha Tea Product Offerings

7.9.5 Uji Matcha (Shanghai) Recent Development

7.10 AOI Seicha

7.10.1 AOI Seicha Company Information

7.10.2 AOI Seicha Introduction and Business Overview

7.10.3 AOI Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.10.4 AOI Seicha Matcha Tea Product Offerings

7.10.5 AOI Seicha Recent Development

7.11 Ujinotsuyu Seicha

7.11.1 Ujinotsuyu Seicha Company Information

7.11.2 Ujinotsuyu Seicha Introduction and Business Overview

7.11.3 Ujinotsuyu Seicha Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.11.4 Ujinotsuyu Seicha Matcha Tea Product Offerings

7.11.5 Ujinotsuyu Seicha Recent Development

7.12 Zhejiang Tea

7.12.1 Zhejiang Tea Company Information

7.12.2 Zhejiang Tea Introduction and Business Overview

7.12.3 Zhejiang Tea Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.12.4 Zhejiang Tea Matcha Tea Product Offerings

7.12.5 Zhejiang Tea Recent Development

7.13 Horii Shichimeien

7.13.1 Horii Shichimeien Company Information

7.13.2 Horii Shichimeien Introduction and Business Overview

7.13.3 Horii Shichimeien Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.13.4 Horii Shichimeien Matcha Tea Product Offerings

7.13.5 Horii Shichimeien Recent Development

7.14 Shandong Hongyu agricultural science and Technology

7.14.1 Shandong Hongyu agricultural science and Technology Company Information

7.14.2 Shandong Hongyu agricultural science and Technology Introduction and Business Overview

7.14.3 Shandong Hongyu agricultural science and Technology Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.14.4 Shandong Hongyu agricultural science and Technology Matcha Tea Product Offerings

7.14.5 Shandong Hongyu agricultural science and Technology Recent Development

7.15 Hubei banbingwei Tea Industry

7.15.1 Hubei banbingwei Tea Industry Company Information

7.15.2 Hubei banbingwei Tea Industry Introduction and Business Overview

7.15.3 Hubei banbingwei Tea Industry Matcha Tea Sales, Revenue, Price and Gross Margin (2020-2025)

7.15.4 Hubei banbingwei Tea Industry Matcha Tea Product Offerings

7.15.5 Hubei banbingwei Tea Industry Recent Development

8 Industry Chain Analysis

8.1 Matcha Tea Industrial Chain

8.2 Matcha Tea Upstream Analysis

8.2.1 Key Raw Materials

8.2.2 Raw Materials Key Suppliers

8.2.3 Manufacturing Cost Structure

8.3 Midstream Analysis

8.4 Downstream Analysis (Customers Analysis)

8.5 Sales Model and Sales Channels

8.5.1 Matcha Tea Sales Model

8.5.2 Sales Channel

8.5.3 Matcha Tea Distributors

9 Research Findings and Conclusion

10 Appendix

10.1 Research Methodology

10.1.1 Methodology/Research Approach

10.1.1.1 Research Programs/Design

10.1.1.2 Market Size Estimation

10.1.1.3 Market Breakdown and Data Triangulation

10.1.2 Data Source

10.1.2.1 Secondary Sources

10.1.2.2 Primary Sources

10.2 Author Details

10.3 Disclaimer

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Vitamin D deficiency is incredibly common, with one study estimating that 20% of Americans don’t get enough of this essential nutrient, which supports bone health as well as proper nerve, muscle, and immune function.

While supplements can help fill the gap, certain foods—and, of course, exposure to the sun’s ultraviolet rays—also contribute to daily intake. Adults need about 600 international units (IU) of vitamin D per day until age 71, when the recommendation increases to 800 IU. Here are five foods or drinks that can help you meet your vitamin D needs.

Fatty fish, such as salmon, mackerel, and sardines, are among the richest natural sources of vitamin D3, the form most easily used by the body, Morgan Walker, MS, RD, LDN, a sports nutritionist and adjunct professor at Lebanon Valley College, told Health.

One 3-ounce serving of rainbow trout contains 645 IU of vitamin D, while the same amount of sockeye salmon has 570 IU. Canned tuna and salmon are convenient and economical options as well; you can add them to salads and sandwiches or use them to make fish “burger” patties.

Egg yolks contain vitamin D3, though not nearly as much as fatty fish. One large egg has 44 IU. 

There are plenty of ways to enjoy eggs, but deviled eggs put the yolks front and center, said Jen Hernandez, RDN, CSR, a registered dietitian nutritionist focusing on renal health and founder of Plant-Powered Kidneys. They’re traditionally made with mayo (which also contains eggs), but Hernandez swaps in low-fat Greek yogurt for more protein.

Omelets, fried rice, and baked goods are other easy ways to incorporate more eggs into your diet. 

There aren’t many plant-based foods that naturally contain vitamin D, but mushrooms that have been exposed to ultraviolet light do. A 1/2 cup of sliced white UV-exposed mushrooms provides about 366 IU. Look for labels that say “High Vitamin D” or “UV-Exposed.”

Shiitake, button, oyster, and other mushrooms contain a precursor to vitamin D called ergosterol. When UV rays hit the mushrooms, ergosterol converts to vitamin D2—a process similar to how sunlight triggers vitamin D production in our skin.

Hernandez likes roasting mushrooms or using them in a risotto. But make sure to include some healthy fats along with them. “With all of the vitamin D foods, because vitamin D is fat-soluble, it is important to include some type of fat to help absorb the vitamin D,” she told Health.

Fortified dairy products, such as cow’s milk and yogurt, typically provide vitamin D3, while most fortified plant-based milks and non-dairy yogurts are fortified with vitamin D2, Walker said. 

One cup of fortified 2% reduced-fat milk contains 120 IU. Meanwhile, a cup of fortified soy, almond, or oat milk has between 100 and 144 IU, depending on the type.

Many breakfast cereals are fortified with vitamin D. While the amount varies by brand, they typically provide around 80 IU per serving.

Dumont doesn’t recommend getting the bulk of your vitamin D intake through processed fortified cereals. But they can be a good way to tick up those numbers, especially for kids who might shy away from mushrooms, eggs, or fish. 

If you regularly spend time outdoors (research suggests that sunscreen doesn’t block vitamin D production) and have a diet full of foods rich in vitamin D, you probably don’t need a supplement, Dumont said.

However, experts noted that people who live in areas with limited sun exposure, spend most time indoors, have darker skin, or follow a vegan or vegetarian diet may benefit from supplementation. Many people with a vitamin D deficiency don’t have symptoms, but possible signs include muscle weakness, bone pain, and fatigue. A simple blood test—which Hernandez recommends people get twice a year, around daylight savings time—can confirm your levels.

Before taking vitamin D, it’s a good idea to consult your physician to ensure it won’t interact with other medications or existing health conditions.

New clinical science supports NXT USA’s claims that its patent-pending herbal blend, BluNADBooster, outperforms a popular NAD+ precursor, nicotinamide riboside (NR), in raising NAD+ levels. However, combining both ingredients demonstrated synergies for improved performance, brain health, reduced inflammation, and overall quality of life.

The findings are especially timely, as consumer awareness around NAD+ and its precursors is growing and advancing research-based longevity claims. Earlier this month, the US FDA confirmed that another common precursor, nicotinamide mononucleotide (NMN), can be marketed as a dietary supplement.

As a polyphenol-rich formula blending extracts from pomegranate and marigold, BluNADBooster itself is not a precursor. “The market has been waiting for an NAD+ solution that goes beyond precursors alone,” notes Eric Anderson, managing director at NXT USA and CEO of Blue Helix Health.

“BluNADBooster represents a next-generation approach — one that strengthens the body’s ability to generate and maintain healthy NAD⁺ levels while addressing the underlying mechanisms that cause NAD⁺ to decline with age,” he adds.

“This study confirms what we’ve believed for years: polyphenols matter, and they work in ways synthetic precursors cannot.”

Boosting key biomarkers

The new study published in the Journal of Functional Food backs BluNADBooster’s “significant improvements” in key biomarkers for mitochondrial health, energy metabolism, inflammation, cognition, physical performance, and quality of life scores.

Researchers evaluated 140 healthy aging adults who received either a placebo, 500 mg of NR, 1,000 mg of BluNADBooster alone, or a blend of 500 mg of BluNADBooster and 500 mg of NR.

They found that BluNADBooster alone increased blood NAD+ levels by 26.48% and outperformed NR, which recorded a 22.69% increase.They found that BluNADBooster alone increased blood NAD+ levels by 26.48% and outperformed NR, which recorded a 22.69% increase. Meanwhile, the combination of both produced the largest rise (31.76%), highlighting their synergies.

Overall, the research supports BluNADBooster as a cellular energy and longevity supplement for adults seeking proactive natural NAD+ support.

Key findings for inflammation and cognitio

BluNADBooster also inhibited CD38, a multifunctional protein on cell surfaces that drives NAD+ depletion when its levels are elevated along the aging process. As a result, BluNADBooster reduced enzymatic activity by 17.98%, according to the researchers.

“This preservation of intracellular NAD+ pools supports healthier energy balance, more efficient metabolic signaling, and broader longevity pathways,” they note.

Through its rich polyphenol profile, BluNADBooster offered anti-inflammatory support, lowering key biomarkers associated with systemic inflammation and “inflammaging,” including TNF-α, IL-6, and GDF-15.

In addition to its metabolic and inflammatory benefits, BluNADBooster also delivered cognitive support for healthy aging. Participants experienced significant improvements in cognitive performance, measured by the Mini-Mental State Evaluation system.

BluNADBooster also contributed to improved physical endurance and energy, with the combination group showing a 9.94% increase in distance during the six-minute walk test.

“Health-related quality of life scores were significantly greater in all groups after 60 days, with the combination therapy of BluNADBooster and NR having the greatest improvements in energy/fatigue, daily living, bodily pain, emotional well-being, social functioning, and general health,” NXT USA reports.

Greenlight for NMN

This week, botanical nutraceutical producers under the Natural Products Association (NPA) hailed a “significant victory” for the dietary supplement industry as the US FDA confirmed this month that the NAD+ precursor NMN can be marketed as a dietary supplement, reversing a 2022 determination.

“This is a significant development as it follows actions taken by the FDA in September, when the agency reversed its previous determination that the investigation of NMN as a drug precluded its use in supplements. FDA’s determination came in response to an amended citizen petition and a lawsuit against FDA brought by NPA,” states the NPA.

“FDA’s recent letters — including its response to our amended citizen petition — represent a massive U-turn, and we’re proud that we were able to help shape the outcome. NPA strongly objected when FDA made the wrong decision on NMN three years ago, and we fought it in the regulatory arena, in conversations with congressional offices, and ultimately in the courts,” says Daniel Fabricant, Ph.D., president and CEO of NPA.

Following the FDA’s response to NPA’s citizen petition in September, which resolved the NMN controversy, the association filed a notice to voluntarily dismiss (without prejudice) its lawsuit against the FDA in the Federal District Court.

“While others sat on the sidelines, NPA’s efforts delivered an unequivocal victory on this specific issue,” Fabricant adds. “Furthermore, because of our actions, the FDA has now provided extremely valuable and additional clarity on the drug preclusion clause in the Dietary Supplement Health and Education Act of 1994, so this is, in a sense, a two-fer.”

“NPA will use this opening to advance a legislative solution to the drug preclusion clause, which has been inconsistently interpreted and applied in ways that threaten lawful supplement ingredients long after they have been safely marketed to consumers.”

NPA’s successful efforts to legitimize NMN required “extraordinary investments,” including the filing of a formal citizen petition and subsequent litigation against the FDA, notes Fabricant.

“Absent congressional action, the same uncertainty now looms over peptides and other next-generation ingredients that may become entangled in investigational new drug applications, chilling research, deterring investment, undermining innovation, and limiting consumer choice,” he cautions.

“Regulatory clarity is essential to ensure that DSHEA continues to function as Congress intended by providing a predictable, science-based framework that protects consumers while allowing innovation to flourish.”