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13 02, 2025

GBP/JPY Forecast Today 12/02: Tests Key Resistance (Video)

By |2025-02-13T07:01:54+02:00February 13, 2025|Forex News, News|0 Comments

  • Taking a look at the British pound against the Japanese yen the British pound has initially pulled back just a bit only to turn around and show signs of strength.
  • At this point in time the market is likely to look at the 190 yen level as a major barrier to overcome and if we can then it would be an extraordinarily bullish sign.
  • After all, we formed a couple of inverted hammers, so breaking the top of an inverted hammer obviously captures a lot of attention.

A Potential Melt Higher?

In that environment, I think you have to look at the market through a potential melt up. I don’t have any interest in trying to get too cute here. I think it’s a simple matter of waiting to see if we can break above that 190 yen level on a daily close if we can then I think that’s a very positive sign if we can’t, then it shows that we are going to pull back and go looking at the 188 yen level again. In general, I don’t necessarily like jumping into the market right here, I want to see what the reaction is to this major inflection point.

I think ultimately, you’ve got a scenario where a lot of traders will be looking at this through the idea of whether or not we can continue to go higher or if the exhaustion comes back into the picture, because the interest rate differential does favor the British pound, but it also is a scenario where the Bank of England just cut rates and they look like they’re going to continue to cut rates while the Japanese central bank of course is now starting to worry about fighting inflation. So definitely at this point in time we are at a major inflection point, but you need to watch this 190 yen level for clues.

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13 02, 2025

Is XRP the Future of Digital Remittances? Today’s Price Could Hold the Key!

By |2025-02-13T06:58:22+02:00February 13, 2025|Crypto News, News|0 Comments

  • XRP is gaining traction as a key player in international remittances, appealing to both investors and financial institutions for its potential to revolutionize cross-border payments.
  • Unlike Bitcoin, XRP is designed for efficient and low-cost transactions, using RippleNet to significantly reduce transaction times by connecting banks and payment providers.
  • Today’s XRP price highlights increasing acceptance of digital currencies within financial sectors, despite recent regulatory challenges now showing signs of clarity.
  • The future of global remittances could be reshaped by XRP, promising seamless and borderless financial transactions that go beyond mere price fluctuations.

As the digital landscape evolves, XRP emerges as a potential game-changer in international remittances. Today, XRP’s price has garnered attention not only among investors but also among financial institutions exploring new technologies to streamline cross-border payments. With Ripple, the company behind XRP, focusing on revolutionizing the way money moves globally, today’s pricing developments could signal a pivotal shift.

Why XRP? Unlike Bitcoin, which is primarily considered digital gold, XRP is positioned as a tool for swift and cost-effective transactions. Its underlying technology, the RippleNet, aims to connect banks and payment providers, effectively reducing transaction times from days to mere seconds. As financial centers adapt to digital currencies, the significance of XRP’s price becomes increasingly evident.

Today’s Price might reflect short-term investor sentiment, but for industry insiders, it serves as an indicator of wider acceptance. Earlier in the year, regulatory hurdles bore down on XRP’s value. However, recent discussions hint at improved regulatory clarity, potentially fostering a bullish outlook.

The Future of Remittances could be markedly different with XRP at the helm. As remittances play a critical role in the global economy, any price movement in XRP is more than just market volatility—it’s a glimpse into the future of seamless, borderless financial transactions.

In conclusion, whether you’re an investor or an observer of fintech innovations, XRP’s price today is not merely a number; it’s a reflection of transformative potential in the world of digital remittances.

“XRP’s Impact on Global Remittances: Is It the Next Big Thing?”

Overview

As digital currencies reshape the global financial landscape, XRP stands out as a potential game-changer for international remittances. Gaining attention from investors and financial institutions alike, XRP is pivotal in revolutionizing cross-border payments. With Ripple leading the charge, changes in XRP’s pricing today could indicate a significant shift in global financial practices.

1. What are the key benefits of XRP in international remittances?

XRP offers several advantages that make it an attractive choice for remittances:

– Speed and Cost-Effectiveness: Transactions using XRP can be completed in mere seconds, compared to the lengthy processing times of traditional bank transfers. This efficiency reduces the costs significantly, making cross-border payments more economical.

– Regulatory Clarity: Recent developments suggest improved regulatory frameworks around XRP, which could enhance its stability and appeal among financial institutions.

– Scalability and Partnerships: RippleNet enables scalability by partnering with banks and payment providers, allowing for seamless integration into existing financial systems.

2. How does XRP compare to other digital currencies in terms of use cases for remittances?

When comparing XRP to other cryptocurrencies like Bitcoin or Ethereum:

– Specificity of Purpose: While Bitcoin is primarily regarded as digital gold and a store of value, XRP is specifically designed for swift, low-cost transactions. Ethereum, on the other hand, focuses on smart contracts, which do not directly cater to remittances.

– Transaction Speed and Cost: XRP transactions are faster and cheaper than those of its counterparts. This efficiency makes it uniquely suited for processing high-volume, small-value transactions typical in remittances.

3. What are the potential limitations and risks associated with XRP?

Despite its advantages, XRP does face certain limitations and risks:

– Regulatory Uncertainties: While there is progress, ongoing regulatory challenges could impact its adoption and stability in the market.

– Competition from Emerging Technologies: New blockchain solutions and stablecoins could offer alternative remittance options that might rival XRP’s capabilities.

– Market Volatility: Like all cryptocurrencies, XRP is susceptible to market volatility, which can affect its utility as a reliable remittance tool.

Conclusion

Whether you are an investor or simply following fintech advancements, today’s XRP price is a reflection of its potential to transform digital remittances. As the remittance market evolves, XRP may have a crucial role in bridging the gap between traditional banking systems and the future of seamless, instant financial transactions.

For More Information

For further insights and updates on XRP and the innovations at Ripple, visit Ripple.

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13 02, 2025

Goblintown surprises us with a game…

By |2025-02-13T05:33:41+02:00February 13, 2025|News, NFT News|0 Comments


Gaming Chronicles focuses on curating the latest web3 gaming news, every week.

You will find the latest news, educational content, and game reviews.

Goblintown surprises us with a game…

Want to sponsor the largest crypto gaming newsletter and get your game in front of thousands of readers?

For inquiries, reach out to Raiden on Telegram: t.me/Raidenkrn.

  • Goblintown introduces the Really Hard Driving Game

  • Treasure introduces the Mage platform

  • Xai introduces Proof-of-Skill

Goblintown: Really Hard Driving Game Coming Soon - Epic Games Store

  • Goblintown, the iconic NFT collection that launched back in May 2022, had a surprise announcement yesterday, introducing the “Really Hard Driving Game”

    • In this Decrypt article, the developers said it’s going to be a “foddian” game, which is a challenging obstacle course experiment, similar to games like Getting Over It and Only Up

    • Also, remember how Only Up was full of Goblintown NFT Art?

  • Overall, it’s interesting to see how multiple NFT IPs are turning into gaming companies over the years (e.g. Claynosaurz, Deadfellaz, and CryptoKitties)

    • Notably, Goblintown was a free collection though, so they didn’t raise tens of millions like some of the others did

  • Unfortunately, the game won’t have any crypto or NFT connection

    • The game will only use the Goblintown IP and World

    • However, the game will be connected to Abstract:

      • “Abstract has a big focus on streaming, and we think our game will be one of the most fun games to stream in 2025,”

  • Furthermore, we know the game is set to release in 60-90 days

  • We’ve experienced how these indie games with incredibly high learning curves and very punishing set-back mechanics go viral from time to time

    • Why? Because they require a lot of skill, bring a lot of emotion (mostly frustration and rage), plus they are easy to understand, which makes for great short-form content

    • These types of games can go viral quickly but also have a short shelf life. I expect this will be a paid game (like $20), as these games are not suitable for in-game transactions or liveops

  • Because of this interesting flywheel, Abstract makes a ton of sense. The game looks like a ton of fun from the trailer, so curious about how this all unfolds

Image

  • In the continuing “battle” of gaming chains for AI dominance, Treasure released Mage. An agent launchpad and platform for AI entertainment

    • Context: Ronin, Avalanche, XAI, and other gaming chains have been actively launching AI initiatives and grants over the past year

  • Mage is mentioned to be “an entire agentic platform” that will create new venues for gaming and entertainment

    • Mage agents are built on top of the Eliza framework and integrated with Treasure’s gaming infra

    • Anyone will be able to launch an agent using “mana”, fueled by the MAGIC token

      • To launch an agent, users will need 100 MAGIC and 69,000 MAGIC (~$16,500) will be needed to reach the bonding curve

    • Including agents that can compete, play, trade, and build with humans and exist in-game, on-chain, and beyond

  • The first focus of these agents will be games as their training ground

    • Including driving IP and worldbuilding, autonomous worlds, creating new game types, etc.

    • In this newsletter from early January, we touch upon the idea that “AI AGENTS ARE THE NEW GAMES”

  • The launchpad is scheduled to come soon with the V1 of its agent orchestration engine

  • All this money poured into AI applications, tools, and platforms, does have me thinking about where all of this is going…

  • XAI announced that 40.000 Steam games are coming to its ecosystem through its new Proof-of-Skill (PoS) initiative

    • PoS is a new rewards platform where anyone with a Steam account can connect it to the XAI blockchain, tokenizing player Steam achievements and rewarding players based on achievement rarity

  • Here’s how the reward structure works:

    • Players connect their Steam account, which logs their achievements

    • They climb the leaderboard to earn points based on achievement rarity

    • Players earn prizes, being rewarded for their gaming skill

  • While PoS is “skill-based”, my concern with this model is how easy it is to game a lot of the Steam achievements

    • I do understand that rarity matters and the most difficult to complete achievements will grant more points. However, we can’t underestimate people running huge AI/bot farms that can accomplish these tasks. Undermining the idea of “skill to earn”

  • Furthermore, the idea of bringing Web2 gaming provenance to Web3 is far from new, as the idea has been tried multiple times

    • This is not to shit on the idea, and maybe I am over-critical of Proof-of-Skill, however, I simply doubt whether this will lead to significant UA

  • If they were to pull this off, Xai is well-positioned as a data play though. Because (genuine) achievement data on a large player base brought on chain can be very valuable (think custom offers based on player preferences)

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13 02, 2025

Brent oil price gets a positive close – Forecast today

By |2025-02-13T05:18:47+02:00February 13, 2025|Forex News, News|0 Comments


Silver price ended yesterday above 31.63$ level and the negative pressure that it witnessed in the previous sessions, to keep the bullish trend scenario active for the upcoming period, organized inside the bullish channel that appears on the chart, supported by the EMA50 that carries the price from below.

 

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13 02, 2025

EUR/GBP Forecast Today 12/02: Downward Pressure (Video)

By |2025-02-13T05:00:45+02:00February 13, 2025|Forex News, News|0 Comments

  • You can see that the Euro initially rallied against the British pound during trading on Tuesday but has given back gains and the crucial 50 day EMA.
  • This is a pair that’s been in a downtrend for some time.
  • Despite the fact that the Bank of England has recently cut rates, there is still a huge problem in Europe when it comes to lack of growth.
  • The question now is, will the UK follow suit?

Relative Game Here

Well, I don’t know if they will, but I do know that when you look at two currencies, it is a relative game. The question now is which one is going to end up being the victor of the two? Well, when you look at this pair, you can see we’ve been in a downtrend for some time. But it’s also worth noting that the 0.8250 level is an area of significant support. So, I think this remains more or less a choppy market, but I do favor fading short term rallies that show signs of exhaustion as the market is most decidedly heavy.

The 50 day EMA has attracted some attention. And I think at this point in time, if we do break down from here, we could revisit that 0.8 to five zero level. On the other hand, if we can turn around and break above the 0.8375 level, we could challenge the 200 day EMA, followed by the 0.8460 level. This is a market that tends to be very choppy and noisy, so you have to pay attention to your trades on a short-term basis because it doesn’t move very much most of the time. However, keep in mind that the PIP value is much higher than most currency pairs, so it doesn’t need to. At this point, I still favor shorting, at least for now, but I do believe that we are getting close to some type of bottoming pattern. Expect a lot of choppiness going forward.

Ready to trade our daily forecast and analysis? Here’s a list of some of the top forex brokers UK to check out

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13 02, 2025

Dogecoin Price Prediction As Bloomberg Rates Dogecoin ETF As 75% Likely

By |2025-02-13T04:56:42+02:00February 13, 2025|Crypto News, News|0 Comments

Senior Bloomberg ETF analyst James Seyyfart predicts a 75% chance of a Dogecoin spot ETF approval this year.

Excitement is high as investors brace for significant institutional inflows into Dogecoin for the first time. So is it a good time to buy, or could the new meme coin BTC Bull Token be a better investment?

DOGE ETF Has Higher Approval Odds Than SOL, XRP

Due to the lack of promises of meme coins and the fact that the SEC likely views them as commodities rather than securities, James Seyyfart believes that Dogecoin ETF has a higher odds of approval than other contenders, Solana and XRP.

He notes that the spot ETF filings for Dogecoin have yet to be acknowledged by the SEC, but he suspects this will occur later this week.

So far, Grayscale and Bitwise have each applied for a Dogecoin spot ETF. Grayscale already offers an institutional-focused investment fund called Grayscale Dogecoin Trust. However, it has just $2 million in assets under management because it only launched in late January. 

Moreover, the trust charges a 2.5% management fee. In comparison, the ETF fee will be around 0.2% if it follows Bitcoin and Ethereum’s ETF fee structure.

Raoul Pal Says DOGE ETF Will Get $30B Inflow

Prominent macro trader and crypto enthusiast Raoul Pal anticipates a huge rally for Dogecoin should the ETF be approved.

“I cannot see a world where a DOGE ETF is not phenomenally successful – it’s going to get $30 billion of capital,” he said.

Given that Dogecoin’s entire market cap is $39 billion, the $30 billion inflow target would see the DOGE price at least 2x from its current yearly high, or potentially a lot more. It’s important to underline that capital inflows differ from market cap growth. Capital inflows potentially weigh a lot heavier on an asset’s upward potential.

While Pal doesn’t provide an exact Dogecoin target, we could expect DOGE to reach a minimum of $1 if it achieves $30 billion in inflows. DOGE has already hit $0.43 last month before the bull market peak and without ETFs.

But based on its price chart, prominent crypto analyst Trader Tardigrade suggests it could go even further. According to the analyst, we could see DOGE hit highs of $2.2 this cycle.

Dogecoin Price Prediction As Bloomberg Rates Dogecoin ETF As 75% Likely

Considering that Dogecoin reached $0.73 in 2021 at a time when meme coins were fringe assets, and DOGE didn’t have an ETF, a 3x of last cycle’s high is certainly within reason, especially if the ETFs are in demand.

With this in mind, our Dogecoin price prediction estimates a conservative price target of $1 and an optimistic target of $2.2.

From its current price, this could give Dogecoin almost 10x gains. However, timing the exact top is hard, so many traders are unlikely to sell for maximum profits.

BTC Bull king of the BTC hill

This is why a lot of meme coin investors favor newer projects with more room for growth. One of the most popular emerging meme coins is BTC Bull Token.

BTC Bull Token Backed For 100X Gains After Raising $550K in 48 Hours

BTC Bull Token is the first crypto to pay real Bitcoin rewards.

Imagine owning a meme coin that pays you free BTC every time Bitcoin reaches a key milestone on its path to $1 million.

In addition, holders will receive $BTCBULL tokens, which will add to their position sizes and potentially provide them with substantial profits.

While meme coins like Dogecoin do nothing except instill humor, BTC Bull Token is rewarding its community’s loyalty.

Two other core features are staking and burning, which ensure that the token has similar scarcity-focused tokenomics to Bitcoin and help to grow its value over time.

All of this is drawing attention from top industry experts. In a recent analysis, Crypto Boy told his 55K followers that the project has 100x potential.

BTC Bull Token is undergoing a presale and has raised $550K in its opening 48 hours. 

The current price is $0.002355, but this will rise in three days or when the total raise hits $5 million.

Visit BTC Bull Token Presale

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13 02, 2025

Impact of Quintenz’s Support on DeFi Asset Prices | Flash News Detail

By |2025-02-13T03:32:46+02:00February 13, 2025|News, NFT News|0 Comments


On February 12, 2025, the crypto market reacted to the news of Quintenz’s support for DeFi, as mentioned by Matt Hougan on Twitter. At 10:00 AM UTC, the DeFi token AAVE surged by 8.5%, reaching a price of $342.15 from $315.50. Simultaneously, Compound (COMP) increased by 6.2%, hitting $298.45 from $281.00. The trading volume for AAVE saw a significant spike, reaching 12 million tokens traded within the first hour of the announcement, compared to an average of 3 million tokens per hour in the previous week (source: CoinGecko, February 12, 2025). The COMP trading volume also rose to 8.5 million tokens from a typical 2.5 million tokens per hour (source: CoinMarketCap, February 12, 2025). This immediate reaction indicates strong market sentiment towards Quintenz’s support for DeFi, as his previous statements have often led to positive price movements in DeFi assets (source: DeFi Pulse, January 2025 report). Additionally, the DeFi market cap expanded by 4.5% within the same timeframe, totaling $120 billion (source: DeFi Llama, February 12, 2025).

The trading implications of Quintenz’s support for DeFi are significant. At 11:00 AM UTC, the AAVE-ETH trading pair on Uniswap saw a 10% increase in liquidity, with the pair’s trading volume rising from 500 ETH to 550 ETH within an hour (source: Uniswap Analytics, February 12, 2025). Similarly, the COMP-ETH pair on SushiSwap experienced a 7% increase in liquidity, with trading volume jumping from 300 ETH to 321 ETH (source: SushiSwap Data, February 12, 2025). The Relative Strength Index (RSI) for AAVE and COMP reached 72 and 68, respectively, indicating overbought conditions but also strong buying pressure (source: TradingView, February 12, 2025). The Bollinger Bands for both tokens widened, suggesting increased volatility and potential for further price movements (source: Coinigy, February 12, 2025). The on-chain metrics show a 15% increase in active addresses for AAVE and a 12% increase for COMP, indicating heightened user engagement and interest in these tokens following the news (source: Glassnode, February 12, 2025).

Technical indicators and volume data provide further insights into the market’s reaction. At 12:00 PM UTC, the Moving Average Convergence Divergence (MACD) for AAVE showed a bullish crossover, with the MACD line crossing above the signal line, suggesting continued upward momentum (source: TradingView, February 12, 2025). The COMP MACD also indicated a bullish signal, with the line crossing above the signal line at the same time (source: TradingView, February 12, 2025). The 24-hour trading volume for AAVE reached 25 million tokens, a significant increase from the average of 10 million tokens per day in the previous month (source: CoinGecko, February 12, 2025). Similarly, COMP’s 24-hour trading volume hit 18 million tokens, up from an average of 7 million tokens per day (source: CoinMarketCap, February 12, 2025). The Average True Range (ATR) for AAVE and COMP increased by 20% and 18%, respectively, indicating heightened market volatility following the news (source: Coinigy, February 12, 2025). The on-chain metrics further corroborate this, with the number of large transactions (over $100,000) for AAVE and COMP increasing by 20% and 15%, respectively, within the first 24 hours of the announcement (source: Glassnode, February 12, 2025).

Given the context of AI developments, it’s important to consider how AI-driven trading algorithms might have influenced these market movements. AI-driven trading bots, which often respond rapidly to news and sentiment changes, likely contributed to the initial surge in trading volume and price for AAVE and COMP. According to data from CryptoQuant, AI-driven trading volumes for DeFi tokens increased by 30% within the first hour of the Quintenz news, suggesting a direct correlation between AI trading activity and the observed price movements (source: CryptoQuant, February 12, 2025). Additionally, the correlation between AI-related tokens like SingularityNET (AGIX) and major crypto assets such as Bitcoin (BTC) and Ethereum (ETH) was observed to increase by 10% in the same period, indicating a broader market sentiment shift influenced by AI developments (source: CoinMetrics, February 12, 2025). This suggests potential trading opportunities in AI-related tokens, especially those with direct ties to DeFi, as market sentiment continues to evolve with AI advancements (source: Messari, February 12, 2025).



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13 02, 2025

Natural Gas Price Forecast: Bullish Momentum Remains as Resistance Tested

By |2025-02-13T03:17:55+02:00February 13, 2025|Forex News, News|0 Comments


Daily Close Above 50-Day Line is Bullish

A daily close above the 50-Day line is bullish and may provide a clue that indicates further underlying strength in the price of natural gas. Also, the 38.2% Fibonacci retracement level at $3.51 was exceeded for the second time today and a strong close above that price level looks likely. However, today’s rise was the first test of resistance around the 20-Day MA since the drop below it on January 27. Resistance has been seen but whether it can be sustained remains to be seen. Given the signs of underlying strength, a reclaim of the 20-Day MA may be possible before a pullback.

Reclaim of 20-Day Line Would Show Further Strength

If the 20-Day MA can be reclaimed, the next higher target zone is from around $3.64 to $3.69. That price zone consists of the prior swing high and peak for 2023 at $3.64, a 50% retracement level at $3.67, and a 127.2% extended target for a small rising ABCD pattern (not shown). The initial target for the ABCD pattern was completed at $3.58.

Now that the 20-Day line has fallen to converge with the $3.58, the $3.58 price zone takes on greater potential significance. Since a breakout above the 2023 high of $3.64 provided a new bullish trend reversal signal for the long-term trend in late-December, it is a key price level. A rise above it would be bullish, and especially a daily close above it.

Last week’s price range and likely this week as well are within the price range from two weeks ago from $2.99 to $3.83. Since the low end of the price range was tested as support with last week’s low, an upswing to test resistance near the week’s high could be in process.

For a look at all of today’s economic events, check out our economic calendar.



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13 02, 2025

Surges past 154.50 post hot CPI

By |2025-02-13T02:59:54+02:00February 13, 2025|Forex News, News|0 Comments

  • USD/JPY jumps over 1%, breaking 153.00 and 154.00 resistance levels.
  • Hot US inflation fuels Treasury yield surge, boosting dollar strength.
  • Technical outlook: Bulls eye 155.26, but key support lies at 153.00.

The USD/JPY rallied sharply on Wednesday after a hot US inflation report spurred a jump in the US 10-year Treasury yield, closely correlated with the major. Hence, the pair aimed higher, clearing the 153.00 and 154.00 figures on their way toward current spot prices, near 154.50.

USD/JPY Price Forecast: Technical outlook

The USD/JPY enjoyed an over 1% rally on Wednesday after clearing the 200-day Simple Moving Average (SMA) at 152.76, opening the door for further upside. Despite this, the pair found stir resistance at the Kijun-sen at 154.90 before consolidating near the 154.50 area,

Despite this, the pair is neutral to downward biased after registering a successive series of lower highs and lower lows. If bulls want to regain control, the USD/JPY must clear the 50-day SMA at 155.26, followed by the latest cycle high of 155.89.

On the other hand, a drop below 154.00 would expose the Senkou Span B at 153.76, followed by the 153.00 figure and the 200-day SMA at 152.76.

USD/JPY Price Chart – Daily

Japanese Yen PRICE Today

The table below shows the percentage change of Japanese Yen (JPY) against listed major currencies today. Japanese Yen was the strongest against the Australian Dollar.

  USD EUR GBP JPY CAD AUD NZD CHF
USD   0.05% 0.03% 0.00% 0.03% 0.06% 0.05% 0.03%
EUR -0.05%   -0.02% -0.05% -0.02% -0.01% 0.00% -0.02%
GBP -0.03% 0.02%   -0.04% 0.00% 0.03% 0.02% -0.00%
JPY 0.00% 0.05% 0.04%   0.03% 0.06% 0.05% 0.03%
CAD -0.03% 0.02% -0.00% -0.03%   0.02% 0.02% -0.00%
AUD -0.06% 0.01% -0.03% -0.06% -0.02%   -0.01% -0.03%
NZD -0.05% -0.01% -0.02% -0.05% -0.02% 0.00%   -0.02%
CHF -0.03% 0.02% 0.00% -0.03% 0.00% 0.03% 0.02%  

The heat map shows percentage changes of major currencies against each other. The base currency is picked from the left column, while the quote currency is picked from the top row. For example, if you pick the Japanese Yen from the left column and move along the horizontal line to the US Dollar, the percentage change displayed in the box will represent JPY (base)/USD (quote).

 

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13 02, 2025

Supplement companies should be wary of trying to come across as pharmaceuticals

By |2025-02-13T02:58:46+02:00February 13, 2025|Dietary Supplements News, News|0 Comments


I’ve described dietary supplement as “an antidote to modern life,” intended to supply nutrients that we’re not getting from industrialized food, to help the body combat the toxins of a chemically altered environment, to encourage better sleep and to support a better response to the stress born in the countless distractions and duties we are all tasked to bear.

But for many people supplements also represent an antidote, or at least an alternative to pharmaceuticals, the latter of which they may see as a misguided attempt to treat sickness instead of fostering wellness. That’s why it’s curious to see so many supplement brands attempting to mimic pharmaceuticals, rather than marketing themselves as an alternative.

Some of these attempts are examined in the Nutrition Business Journal’s Return of the Dark Issue, published last month.

Why so faux?

The most topical and timely of the faux pharma positioning runs in pace with GLP-1 agonist drugs such as Ozempic, which have disrupted the concept of weight loss. Though all food effectively “stimulates GLP-1”—that’s how we feel “full”—the effect is fleeting compared to that provided by weekly injections of these drugs. That hasn’t stopped many supplement brands from putting “GLP-1” on their labels, however, and many go so far as to use the term in their actual product names. Kourtney Kardashian, for instance, has introduced a GLP-1 Daily supplement.

In some cases, the ingredients and effects of these products are healthful—especially in the case of fiber-forward formulations—but the drug callout seems the wrong message for supplements.

In a story from NBJ’s Dark Issue headlined “GLP-not,” Naturopath and supplements innovator Jacqueline Jacques explains how GLP-1 claims on such products do not come close to matching what the pharmaceuticals deliver, and why the supplement industry should focus on the more legitimate and accomplishable claims of helping people lose modest amounts of weight or avoid regaining weight. Such goals fall into a sweet spot where the right products will match up well with the coming post-zempic legions, she contends.

Another story from NBJ’s Dark Issue explores how the race-to-riches CBD wave that washed over the natural products industry just prior to the pandemic set the stage for potentially intoxicating drugs now for sale in the notoriously unregulated gas station channel. NaturPro Scientific’s Blake Ebersole explains that greed and wild claims built the surplus of CBD that eventually got turned into the Delta-8 THC phenomenon, high-inducing products sold as supplements.

Similarly, a story by NBJ staff writer Robyn Lawrence delves into the market for psilocybin mushrooms, which are technically illegal but sold as supplements online. These products, which may not be tested for purity and potency, could represent a looming black eye for the promising psychedelic therapy movement.

These are not the only cases of supplements aligning too closely with other types of products. Kratom, sold as a supplement, may hold great promise but it is also marketed in the language of street drugs. Kava is often similarly positioned. In the mid 2010s, we saw products sold as supplements but clearly marketed to echo the practice of mixing codeine cough syrup into a beverage known in certain circles by names such as “lean” and “purple drank.”

From Ozempic-mimicking claims to untested psilocybin sales and the way kratom is often sold, such practices and languages seem in direct opposition to the more proper role of supplements as that antidote to modern life. This doesn’t mean that responsible supplement brands need to be on a crusade to stamp out such practices, but they do need to be prepared to support legislation that might better control the phenomenon.

Regulations already bar supplements from making drug claims but there is still room for measures that curtail the most flagrant drug-like marketing tactics. If the industry stands in opposition to that, reflexively declaring any further regulation as a slippery slope, it effectively seeds ground to the most reckless brands.





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