Around 280 million people have depression worldwide, according to the World Health Organization. The condition is often treated using psychotherapies, pharmacotherapies, or a combination of both – but while these can be incredibly effective for some people, not everyone sees the same benefit.

“Between one-third and one-quarter of patients do not respond to any antidepressant strategy or drop out from any treatment due to inefficacy or adverse events,” the researchers write in their paper. As a result, it’s vitally important that we explore other potential treatment options, to help as many patients as possible find the solution that works for them.

Creatine, when used alongside existing therapies, could be a valuable weapon in our arsenal. The organic compound is present naturally in certain animal-based foods as well as supplements and is produced in our liver and brain, helping to provide cells with energy – hence its use in bodybuilding and other sports. Previous research has hinted at its potential benefits when it comes to depression: it’s shown promise in animal models of depression, and preliminary evidence from several human trials has suggested it may enhance the effects of antidepressant drugs.

Building upon this burgeoning bank of research, the team behind the latest study explored creatine in addition to cognitive behavioral therapy (CBT) – a talking therapy that aims to help patients manage their problems by changing the way they think and behave.

“Creatine could enhance the effects of CBT by promoting cognitive and behavioural functioning while also expressing a direct antidepressant action,” they hypothesize, adding that “to present this has not been tested in a clinical trial setting”.

To investigate, the researchers recruited 100 people in India with mild to severe depression who hadn’t taken antidepressants in at least eight weeks. At baseline, they completed a questionnaire that provided them each with a depression score, ranging from zero (no depression) to 27 (severe depression). At this stage, the average score was 17.6 (moderately-severe depression).

The participants then went on to receive one of two treatments: either 5 grams (0.2 ounces) a day of oral creatine monohydrate; or the same dosage of oral starch, which acted as a placebo. Both treatment plans were accompanied by biweekly CBT. 

After eight weeks, with just 30 people left in each study arm, depression scores were lower in both groups – but significantly more so for those taking creatine. The creatine group now had an average depression score of 5.8 (mild depression), while the placebo group scored 11.9 (moderate depression).

“That’s actually a very, very large effect of creatine,” Brent Kious at the University of Utah, who was not involved in the study, told New Scientist. “Definitely an effect that a patient would notice in terms of well-being.”

It seems, based on these results, that creatine may be able to increase the antidepressant efficacy of CBT. It was also safe and well-tolerated. However, larger, longer, and more diverse trials are needed to fully assess the efficacy of creatine as part of depression treatment. If these prove fruitful, creatine could just cement itself as an effective and inexpensive addition to future antidepressant strategies.

The study is published in the journal European Neuropsychopharmacology.

NEWARK, Del, Feb. 03, 2025 (GLOBE NEWSWIRE) — The global hemp protein powder market is projected to reach USD 1,031.1 million by 2035, growing at a CAGR of 10.4% from USD 423.7 million in 2025. Hemp protein is a complete protein source, containing all nine essential amino acids vital for human health. Rich in high-quality protein, fiber, omega-3 and omega-6 fatty acids, magnesium, and iron, it supports overall well-being. Its high digestibility and allergen-free properties make it ideal for diet-conscious consumers. The market growth is fueled by increasing awareness of functional foods, fitness nutrition, and the rising focus on heart health and weight management.

This growth is largely fueled by the increasing demand for plant-based protein options among health-conscious consumers, including vegans and vegetarians. Known for its impressive nutritional profile, hemp protein powder is packed with essential amino acids, fiber, and omega fatty acids, making it a popular choice for individuals focused on fitness, muscle development, weight management, and overall health. Additionally, hemp protein’s appeal is enhanced by its eco-friendly nature, as it has a much lower environmental footprint compared to traditional animal-based proteins, aligning with the rising consumer shift towards sustainability.

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Overview of the Market:

The global hemp protein powder market is experiencing significant growth, fueled by the increasing consumer preference for plant-based and sustainable protein sources. Hemp protein, derived from hemp seeds, is gaining traction due to its rich nutritional profile, high digestibility, and environmental benefits compared to animal-based protein sources. The market is expected to witness a robust CAGR from 2025 to 2035, driven by expanding applications in functional foods, dietary supplements, and sports nutrition.

Market Demand and Growth Factors:

1. Rising Adoption of Plant-Based Diets – The growing vegan and vegetarian population globally is propelling the demand for sustainable protein sources like hemp protein powder.
2. Expanding Health and Wellness Industry – Consumers are increasingly prioritizing protein-rich, organic, and non-GMO food products, fueling the demand for hemp protein.
3. Advancements in Product Formulations – Innovations in hemp protein powder formulations, such as flavor enhancements and improved solubility, are boosting market penetration.
4. Environmental Sustainability – Hemp cultivation requires minimal water and pesticides, making it a preferred choice among eco-conscious consumers and businesses.

Key Takeaways for Investors:

• The global hemp protein powder market is projected to grow at a CAGR of 10.4% during the forecast period, reaching a market valuation of USD 1,031.1 million by 2035.
• India hemp protein powder is poised to experience a CAGR of 15.4% till 2035.
• Italy is poised to witness at a CAGR of 11.8% in the forecast period.
• UK is poised to attain at a CAGR of 10.5% from 2025 to 2035.
• The USA is expected achieve a CAGR of 10.5% in the forecast period.
• Hemp protein powder market size in Germany will grow at around 8% CAGR till 2035.
• North America and Europe lead the market due to a strong consumer base for plant-based products, while Asia-Pacific is emerging as a lucrative region.
• Strategic collaborations, new product launches, and increasing retail availability are shaping competitive dynamics in the industry.
• The rising use of hemp protein in sports nutrition and functional food sectors presents new investment opportunities.

“The hemp protein powder market is set for remarkable growth due to increasing consumer preference for plant-based proteins and sustainable nutrition. As companies continue to innovate and regulatory landscapes become more favorable, investors have a promising opportunity to tap into this expanding sector.” – says Nandini Roy Choudhury, Client Partner at Future Market Insights 

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Regional Analysis of the Hemp Protein Powder Market

1. North America: Leading the Global Market

North America dominates the global hemp protein powder market, driven by a strong consumer shift toward plant-based nutrition and increasing demand for organic, non-GMO, and clean-label products. The United States and Canada are key markets, benefiting from well-established hemp cultivation regulations, advanced food processing technologies, and the growing adoption of functional foods and sports nutrition. Additionally, the legalization of hemp-derived products in various U.S. states has further accelerated market growth.

2. Europe: Rising Demand for Sustainable and Vegan Protein Sources

Europe is another major market, with Germany, the United Kingdom, and France leading the demand for hemp protein powder. The region’s strict environmental policies, high consumer awareness of sustainable agriculture, and increasing preference for vegan and vegetarian diets are driving the market forward. European consumers are actively seeking natural and organic protein sources, supporting the rapid expansion of hemp-based food and beverage products.

3. Asia-Pacific: Fastest Growing Market with Expanding Health Awareness

The Asia-Pacific region is emerging as the fastest-growing market for hemp protein powder, with China, India, Japan, and Australia playing significant roles. Growing health consciousness, urbanization, and increasing disposable incomes are propelling demand for nutrient-rich and functional foods. In China and India, the shift toward plant-based diets and the rise of fitness and wellness trends are driving sales. Additionally, Australia’s strong hemp farming industry and supportive regulations contribute to regional growth.

4. Latin America: Increasing Interest in Natural and Superfood Nutrition

Latin America is experiencing steady growth, particularly in Brazil, Mexico, and Argentina, where there is increasing consumer interest in natural, organic, and superfood-based nutrition. The expanding fitness and wellness industry in these countries, along with rising demand for alternative protein sources, is fueling market expansion. Government initiatives promoting sustainable agriculture also support hemp protein powder production.

5. Middle East & Africa: Growing Awareness and Market Expansion

The Middle East & Africa region is witnessing gradual growth, mainly driven by rising health consciousness and increasing demand for dietary supplements. Countries such as South Africa, the UAE, and Saudi Arabia are showing interest in alternative plant-based proteins, particularly among health-focused consumers and athletes. While regulatory frameworks for hemp-based products are still evolving, growing consumer awareness is expected to drive market growth in the coming years.

Competitive Landscape

The competitive landscape for hemp protein powder market consists of both well-established health and wellness brands and emerging companies specializing in plant-based nutrition. Major players include Manitoba Harvest, Nutiva, Navitas Organics, and Bob’s Red Mill, each of which has developed unique strategies to increase its footprint and revenue share.

Additionally, another common practice to increase visibility and gain consumer confidence is through collaborations with fitness influencers and other plant-based brands. In this competitive space, the steady evolution is sure to be dictated by consumer demands for health, sustainability, and innovation.

Key Market Players

• Anthony’s Goods
• Evo Hemp
• Health Horizons
• India Hemp Organics
• Manitoba Harvest
• Navitas Organics
• Nutiva
• Sunwarrior
• Terrasoul Superfoods

Stay ahead in the protein industry with our thorough analysis. Access insights on market trends, consumer behavior, and strategic growth opportunities: https://www.futuremarketinsights.com/industry-analysis/protein

Hemp Protein Powder Market Segmentation

By Nature:

In terms of nature, the market is segmented into organic and conventional.

By Flavor:

In terms of flavor, the market is segmented into flavored and unflavored

By Application:

In terms of application, the market is segmented into functional beverages, dietary supplements, pharmaceuticals, and personal care.

By Distribution Channel:

In terms of distribution channel, the market is segmented into online retail, supermarkets/hypermarkets, and specialty stores.

By Region:

In terms of region, the market is segmented into North America, Europe, Asia Pacific, and Middle-East and Africa.

Explore FMI’s related ongoing Coverage in Food and Beverage Domain:

The global hempseed milk market size is expected to grow at a CAGR of 7.7% in the forecast period from 2023 to 2033. The market is projected to reach a valuation of USD 254.60 million by 2033 from USD 121.49 million in 2023.

The global hemp milk market size is anticipated to reach USD 129 million in 2024. From there, the sector is projected to record a CAGR of 5.9% during the assessment period. By 2034, global hemp milk sales are estimated to total USD 229 million.

The global hemp seed oil market is expected to reach a market valuation of USD 104 million in the year 2023. The global market value for hemp seed oil grew at a CAGR of roughly 5.3 percent over the last half-decade. Meanwhile, over the forecast period of 2023 to 2033, demand for hemp seed oil is expected to expand at a CAGR of roughly 19%.

The global Protein Snacks Market is estimated to account for USD 4.92 billion in 2025. It is anticipated to grow at a CAGR of 9.1% during the assessment period and reach a value of USD 10.83 billion by 2035.

The global protein shot market size is projected to increase from USD 1.3 billion in 2024 to USD 2.6 billion by 2034. Global protein shot sales are set to soar at 7.2% CAGR throughout the assessment period.

Global sales of protein hydrolysate ingredients are set to surge at 7.3% CAGR, accumulating a total revenue of USD 1,399.1 million by 2034.

FMI has updated its analysis of the protein ingredient market. It suggests a positive trajectory for the market, indicating a USD 164,376.9 million valuation at a 6.70% CAGR by 2034. In 2024, the market size stands at USD 85,886.80 million.

In 2024, the global protein powder market was valued at USD 26.9 billion. During the forecast period, the protein powder market to garner a moderate CAGR of 7.60%. By 2034, the market is expected to gain a valuation of USD 55.81 billion by 2034.

The global Protein Supplement Market size is projected to surpass a valuation of USD 62,990 million by 2033. Our food and beverage analysts opine that protein supplement manufacturers can expect a stunning CAGR of 8.5% through 2033, with a current valuation of USD 27,780 million in 2023.

The global green supplement market is estimated to reach a valuation of USD 563.3 Million in 2022. Furthermore, with rising applications in pharmaceuticals, dietary supplements, food & beverages, etc., the overall demand for green supplements is projected to grow at a CAGR of 3.8 %, reaching around USD 818.0 Million by 2032.

About Future Market Insights (FMI) 

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries. 

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In 2025, the rapidly growing ready-to-drink brand Surfside has debuted a new Green Tea + Vodka line extension, including variety packs and new 700ml cans. This allows the brand to continue to capture consumer attention with fresh flavors like Classic Green Tea, Mango Green Tea, Half & Half Green Tea, and Raspberry Green Tea. This builds on Surfside’s impressive growth — it has seen an impressive 362% increase in dollar sales in 2024. Surfside’s new Green Tea + Vodka line is made with real tea and vodka. The product offers a low-calorie, no-bubbles experience.

Surfside’s blend of strong branding, quality ingredients, and continued product innovation ensures it will remain a top choice for RTD cocktail enthusiasts in 2025 and beyond.

Image Credit: Surfside