Gold prices added to Monday’s uptick and surpassed $2,740.
The US Dollar could not sustain the initial bid bias on another tariff story.
President Trump threatened to impose tariffs on Canada and Mexico.
Gold prices (XAU/USD) maintained their upward momentum unchanged on Tuesday, entering their four consecutive week with gains.
This time, the precious metal advanced north of the $2,740 mark per ounce troy backed by fresh threats by President Trump to impose 25% tariffs on Canadian and Mexican imports, starting as soon as February 1.
That said, the yellow metal extened its auspicious start to the week as US investors returned to their desks following the Martin Luther King Jr. holiday and Inauguration Day on Monday.
Contributing to the second consecutive daily advance, the US Dollar (USD) could not sustain the earlier bid bias, losing momentum afterwards and triggering the second consecutive daily pullback in the US Dollar Index (DXY), all after the initial impact of potential tariffs on Canada and Mexico in February ran out of steam.
Looking ahead, the spotlight is likely to stay on developments from the White House in a week with relatively few major economic data releases. Meanwhile, traders are also gearing up for the Federal Reserve’s January 28–29 meeting, where interest rates are expected to remain unchanged.
Gold remains firmly in focus as political events and central bank decisions loom, setting the stage for potential volatility in the days ahead.
Gold’s short-term technical outlook
Gold’s next big target on the upside is $2,745, its 2025 high reached on January 21. Beyond that, traders will be eyeing the all-time high of $2,790, recorded on October 31. Should these levels be breached, Fibonacci projections point to potential milestones at $3,009, $3,123, and $3,288.
On the downside, the first line of defense lies at December’s low of $2,582, followed by November’s low of $2,536. Further support sits at the 200-day moving average of $2,513, with deeper corrections potentially targeting $2,471 (the September low) and $2,353 (the weekly low from July).
If the selloff intensifies, the next significant levels to watch are $2,286, the June low, and $2,277, the May low. The ultimate downside marker for now is $1,984, the 2024 low from February 14, which would represent a significant retracement from current levels.
EUR/USD recovers toward 1.0400 following the decline seen in the European session.
The technical outlook points to a bullish bias in the near term.
The improving risk mood makes it difficult for the US Dollar to preserve its strength.
After spending the European session under bearish pressure, EUR/USD gains traction and recovers toward 1.0400 in the American trading hours.
Euro PRICE This week
The table below shows the percentage change of Euro (EUR) against listed major currencies this week. Euro was the strongest against the US Dollar.
USD
EUR
GBP
JPY
CAD
AUD
NZD
CHF
USD
-1.07%
-0.89%
-0.39%
-0.51%
-0.90%
-0.94%
-0.47%
EUR
1.07%
0.12%
0.60%
0.46%
0.24%
0.02%
0.48%
GBP
0.89%
-0.12%
0.42%
0.33%
0.13%
-0.11%
0.36%
JPY
0.39%
-0.60%
-0.42%
-0.11%
-0.46%
-0.65%
-0.25%
CAD
0.51%
-0.46%
-0.33%
0.11%
-0.33%
-0.44%
0.03%
AUD
0.90%
-0.24%
-0.13%
0.46%
0.33%
-0.31%
0.17%
NZD
0.94%
-0.02%
0.11%
0.65%
0.44%
0.31%
0.28%
CHF
0.47%
-0.48%
-0.36%
0.25%
-0.03%
-0.17%
-0.28%
The heat map shows percentage changes of major currencies against each other. The base currency is picked from the left column, while the quote currency is picked from the top row. For example, if you pick the Euro from the left column and move along the horizontal line to the US Dollar, the percentage change displayed in the box will represent EUR (base)/USD (quote).
In the early Asian session on Tuesday, US President Donald Trump said that they could impose tariffs on China if they make a TikTok deal and China doesn’t approve it. Additionally, he said that they are planning to impose 25% tariff on imports from Mexico and Canada as early as February 1. These remarks caused markets to adopt a cautious stance and allowed the US Dollar to benefit from safe-haven flows.
The bullish opening in Wall Street, however, made it difficult for the USD to gather further strength and opened the door for a recovery in EUR/USD. At the time of press, major equity indexes in the US were up between 0.3% and 0.5%.
In case risk rally picks up steam in the remainder of the session, EUR/USD could extend its recovery. On the flip side, a bearish reversal in stock markets could cap EUR/USD’s upside.
Meanwhile, the data on Tuesday showed the headline German ZEW Economic Sentiment Index declined to 10.3 in January from 15.7 in December, missing the market consensus of 15.3. On a positive note, the Eurozone ZEW Economic Sentiment Index improved to 18 from 17 in December.
On Wednesday, European Central Bank President Christine Lagarde will participate in the dialogue ‘Beyond Crisis: Unlocking Europe’s Potential’ during the World Economic Forum in Davos, Switzerland.
EUR/USD Technical Analysis
The Relative Strength Index (RSI) indicator on the 4-hour chart holds above 60, suggesting that the bullish bias remains intact.
The pair could face immediate resistance at 1.0390-1.0400, where the 200-period Simple Moving Average (SMA) meets the Fibonacci 50% retracement of the latest downtrend. If EUR/USD manages to flip this area into support, 1.0440 (Fibonacci 61.8% retracement) could be seen as next resistance before 1.0500 (round level, Fibonacci 78.6% retracement).
On the downside, 1.0350 (Fibonacci 38.2% retracement) aligns as first support ahead of 1.0320 (100-period SMA) and 1.0290 (Fibonacci 23.6% retracement).
Euro FAQs
The Euro is the currency for the 19 European Union countries that belong to the Eurozone. It is the second most heavily traded currency in the world behind the US Dollar. In 2022, it accounted for 31% of all foreign exchange transactions, with an average daily turnover of over $2.2 trillion a day. EUR/USD is the most heavily traded currency pair in the world, accounting for an estimated 30% off all transactions, followed by EUR/JPY (4%), EUR/GBP (3%) and EUR/AUD (2%).
The European Central Bank (ECB) in Frankfurt, Germany, is the reserve bank for the Eurozone. The ECB sets interest rates and manages monetary policy. The ECB’s primary mandate is to maintain price stability, which means either controlling inflation or stimulating growth. Its primary tool is the raising or lowering of interest rates. Relatively high interest rates – or the expectation of higher rates – will usually benefit the Euro and vice versa. The ECB Governing Council makes monetary policy decisions at meetings held eight times a year. Decisions are made by heads of the Eurozone national banks and six permanent members, including the President of the ECB, Christine Lagarde.
Eurozone inflation data, measured by the Harmonized Index of Consumer Prices (HICP), is an important econometric for the Euro. If inflation rises more than expected, especially if above the ECB’s 2% target, it obliges the ECB to raise interest rates to bring it back under control. Relatively high interest rates compared to its counterparts will usually benefit the Euro, as it makes the region more attractive as a place for global investors to park their money.
Data releases gauge the health of the economy and can impact on the Euro. Indicators such as GDP, Manufacturing and Services PMIs, employment, and consumer sentiment surveys can all influence the direction of the single currency. A strong economy is good for the Euro. Not only does it attract more foreign investment but it may encourage the ECB to put up interest rates, which will directly strengthen the Euro. Otherwise, if economic data is weak, the Euro is likely to fall. Economic data for the four largest economies in the euro area (Germany, France, Italy and Spain) are especially significant, as they account for 75% of the Eurozone’s economy.
Another significant data release for the Euro is the Trade Balance. This indicator measures the difference between what a country earns from its exports and what it spends on imports over a given period. If a country produces highly sought after exports then its currency will gain in value purely from the extra demand created from foreign buyers seeking to purchase these goods. Therefore, a positive net Trade Balance strengthens a currency and vice versa for a negative balance.
African Tea Market Report from Data Insights Market highlights deep analysis on market characteristics, sizing, estimates and growth by segmentation, regional breakdowns & country along with competitive landscape, player’s market shares, and strategies that are key in the market. The exploration provides a 360° view and insights, highlighting major outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions to improved profitability. In addition, the study helps venture or private players in understanding the companies in more detail to make better informed decisions.
Major Players in This Report Include,
Bigelow Tea, Twinings, Van Rees, Orientis Group (Kusmi Tea), Unilever PLC, DavidsTea, Tata Global Beverages, Chebango Tea Company, Dilmah, Hain Celestial
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The size of the African Tea Market was valued at USD XX Million in 2023 and is projected to reach USD Million by 2032, with an expected CAGR of 5.50% during the forecast period. The African tea industry has experienced significant growth in recent years, positioning the continent as one of the leading tea producers globally. The primary tea-growing regions include Kenya, Tanzania, Uganda, and Malawi, with Kenya being the largest producer, contributing approximately 60% of Africa’s total tea output. The diverse climatic conditions and rich soils across these regions enable the cultivation of various tea types, including black, green, and specialty teas. The increasing global demand for tea, particularly from emerging markets, has spurred investment in production and processing facilities, enhancing the industry’s competitiveness. The African tea market is characterized by both smallholder and large-scale farming operations, with smallholders accounting for a substantial portion of the production. This has led to initiatives aimed at improving the livelihoods of tea farmers, focusing on sustainable farming practices and fair trade principles. Furthermore, the industry has seen a rise in organic and specialty teas, catering to health-conscious consumers and those seeking unique flavors.
Market Drivers
• Increasing Demand for Herbal Teas; Increasing Consumer Awareness about Health Benefits of Tea
Market Trend
• Increasing Tea Production in African Countries
Major Highlights of Market Study:
• Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in African Tea Market.
• Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.
• Forces & Market Dynamics: Growth drivers, restraints & opportunities available in African Tea Industry is examined with reference relevant market sectors and sub-sectors.
Significant Developments in African Tea Industry Sector:
• Innovation in Tea Processing: Companies are investing in new technologies to enhance tea quality and optimize production processes.
• Expansion of Specialty Tea Market: Niche tea varieties, such as herbal teas and flavored teas, are gaining popularity in Africa’s urban centers.
• Government Support for Sustainable Tea Production: Governments are implementing programs to promote sustainable farming practices and reduce environmental impact.
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In this research study, the prime factors that are impelling the growth of the African Tea Market report have been studied thoroughly in a bid to estimate the overall value and the size of this market by the end of the forecast period. The impact of the driving forces, limitations, challenges, and opportunities has been examined extensively. The key trends that manage the interest of the customers have also been interpreted accurately for the benefit of the readers.
The African Tea Market study is being classified By Form: Leaf Tea, CTC Tea (Crushed, Teared, and Curled Tea), By Product Type: Black Tea, Green Tea, Other Types (White and Oolong), By Distribution Channel: Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retailers, Other Channels
The report concludes with in-depth details on the business operations and financial structure of leading vendors in the African Tea Market report, Overview of Key trends in the past and present are in reports that are reported to be beneficial for companies looking for venture businesses in this market. Information about the various marketing channels and well-known distributors in this market was also provided here. This study serves as a rich guide for established players and new players in this market.
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Extracts from Table of Contents
African Tea Market Research Report
Chapter 1 African Tea Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Revenue (Value, Volume*) by Region
Chapter 5 Global Supplies (Production), Consumption, Export, Import by Regions
Chapter 6 Global Revenue (Value, Volume*), Price* Trend by Type
Chapter 7 Global Market Analysis by Application
………………….continued
This report also analyzes the regulatory framework of the Global Markets African Tea Market Report to inform stakeholders about the various norms, regulations, this can have an impact. It also collects in-depth information from the detailed primary and secondary research techniques analyzed using the most efficient analysis tools. Based on the statistics gained from this systematic study, market research provides estimates for market participants and readers.
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Our Analyst is tracking high growth study with detailed statistical and in-depth analysis of market trends & dynamics that provide a complete overview of the industry. We follow an extensive research methodology coupled with critical insights related industry factors and market forces to generate the best value for our clients. We Provides reliable primary and secondary data sources, our analysts and consultants derive informative and usable data suited for our clients business needs. The research study enables clients to meet varied market objectives a from global footprint expansion to supply chain optimization and from competitor profiling to M&As.
Dogecoin (DOGE) could be on the verge of a significant price rally, according to crypto analyst Dima James Potts, who cites historical post-presidential inauguration patterns.
Dogecoin and the broader crypto market have faced significant bearish pressure as Donald Trump officially begins his second term. Contrary to popular expectations, the crypto market has taken a substantial hit, and Dogecoin has not escaped the bearish onslaught.
Today, Dogecoin has lost over 10% of its value, trading at $0.3400 at the time of reporting. Trump’s official meme coin has fared even worse, tanking by over 30% today alone.
Meanwhile, market commentators like Ðima James Potts believe the bearish sentiment is only temporary.
Using historical patterns, Potts linked Dogecoin’s extraordinary price surges to U.S. presidential inaugurations. In particular, he points to previous trends as a potential indicator that DOGE could surpass $20 during this cycle.
Dogecoin Historical Trends Pointing to Explosive Growth
Analyzing Dogecoin’s weekly chart, Potts highlighted its price performance following the last two inaugurations.
He noted that during the 2017 cycle, DOGE saw an impressive 30x price increase after the inauguration. Similarly, in 2021, the meme coin outdid itself with an 80x rally following the event.
These patterns have set high expectations for the current 2025 cycle. With DOGE trading at $0.38 on the eve of the inauguration, Potts projects that a 55x growth—calculated as the average of the previous cycles—would bring its price to an astonishing $20.
Dogecoin chart by Dima James Potts
Factors Supporting Optimism
Potts is confident that Dogecoin could outperform its historical trends this season. He pointed to technological advancements and the growing global institutional adoption of cryptocurrencies.
Recall that institutional market maker Wintermute recently projected that Dogecoin could get an ETF this year. Potts believes this institutional interest in Dogecoin could create the perfect conditions for another historic rally.
The Path to $10 and Beyond
With Dogecoin trading at $0.3400, rallying to $10 would represent a 3,116% upside for current holders. A run to $20 would yield a 5,778% upside. Interestingly, some analysts are even calling for more explosive price surges for Dogecoin in this cycle, with targets of $30 and $40.
These analysts largely hope that the meme coin will replicate its 2017 and 2021 price performance. However, these lofty price aspirations would mean several trillions of dollars in market cap for Dogecoin—a point critics often use to dismiss the optimism.
DisClamier: This content is informational and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not reflect The Crypto Basic opinion. Readers are encouraged to do thorough research before making any investment decisions. The Crypto Basic is not responsible for any financial losses.
Futures have breached two pivotal 50% support levels at $3.850 and $4.043, positioning the market for further declines. A potential test of the January 3 low at $3.330 looms as the next downside target. A recovery above $3.850 would signal the first signs of strength, with a move through $4.053 reinforcing a bullish shift. However, a break below $3.736 would further confirm downside momentum. These technical markers are essential for traders looking to time entry and exit points effectively.
Weather Impact Already Priced In
Although an Arctic blast has gripped the central and eastern U.S., driving temperatures as low as northern Florida, traders have largely dismissed the event’s immediate impact. Unlike other markets, natural gas professionals often sell rallies, guided by short-term forecasts. The futures market’s two-week window has rendered the current cold snap irrelevant, as milder weather predictions for late January have already been factored into pricing. Last week’s rally to $4.369 was met with selling pressure, reflecting this forward-looking strategy.
Storage and LNG Factors Add to Bearish Sentiment
Recent data from the Energy Information Administration (EIA) underscores robust heating demand, with a storage withdrawal of 258 Bcf, nearly double the five-year average. While this signals short-term strength in demand, domestic storage levels remain 77 Bcf above the seasonal average, mitigating supply concerns. Liquefied natural gas (LNG) exports continue to provide a bullish backdrop, supported by European demand amid depleted inventories. However, signs of softening LNG flow and declining power generation demand temper the market’s upside potential.
What Does the Weekly Reversal Signal?
Last week’s close at $3.948, following a high of $4.369, marked a bearish reversal pattern, often preceding extended declines. Traders should heed this signal, as it indicates waning buying interest and reinforces the bearish impact of technical and fundamental factors aligning. Profit-taking and milder weather forecasts have compounded the market’s retreat, underlining its sensitivity to rapid sentiment shifts.
Market Forecast: Bearish with Risks of Volatility
Natural gas futures are likely to face additional downward pressure, with support at $3.330 as the next critical level. However, volatility remains a risk, as unexpected weather developments or surging LNG demand could reignite buying interest. For now, the market leans bearish, emphasizing the importance of close monitoring of weather updates and storage data to navigate the near term effectively.
In my daily analysis of major currency pairs, the USD/JPY pair has been interesting to watch, as we initially tried to rally, but then gave back the gains fairly quickly.
This has been a fairly choppy situation during the day, but it also makes sense that the Martin Luther King Jr. Day Holiday has a major influence on what’s going on, as North America is essentially shuttered. While it is an American holiday, the reality is the United States represents most of the North American volume.
Technical Analysis
The technical analysis for this pair is rather bullish, and it’s worth noting that the 50 Day EMA sits just below the ¥155 level and is rising. We have tested this over the course of the last couple of trading sessions, and it looks like it is trying to hold. In fact, it’s probably worth noting that we are bouncing a bit from the lows of the session, so I think you will continue to see a lot of people watching this pair for the idea of a continued interest rate differential that is favoring the greenback.
The ¥155 level has been important multiple times, and it now offers a significant amount of support. The ¥158 level above is a significant support, and I think we will bounce around between now and the announcement from the Bank of Japan on Friday about the interest rate situation there. All things being equal, I think this is a market that will continue to favor the carry trade overall, but the Japanese may shake things up on Friday with their press conference or the rate decision. Nonetheless, regardless of what they do, the interest rate differential between the two currencies will continue to favor the US dollar over the longer term. Because of this, I am more than willing to buy dips.
Going forward, I think this is a market that will eventually break out to the upside, unless of course something drastic happens in Japan. If we were to break down below the ¥155 level, then it’s possible that we could drop down to the ¥153.50 level, a minor support level in the past.
Disclaimer: The opinions expressed by our writers are their own and do not represent the views of U.Today. The financial and market information provided on U.Today is intended for informational purposes only. U.Today is not liable for any financial losses incurred while trading cryptocurrencies. Conduct your own research by contacting financial experts before making any investment decisions. We believe that all content is accurate as of the date of publication, but certain offers mentioned may no longer be available.
The rates of most of the coins are falling today, according to CoinStats.
From the midterm point of view, the picture is similar to the daily chart. At the moment, one should pay attention to the vital zone of $1. If the candle closes above that mark, the upward move is likely to continue to the $1.10 range.
ADA is trading at $0.9916 at press time.
Disclaimer: The opinions expressed by our writers are their
own and do not represent the views of U.Today. The financial and market information
provided on U.Today is intended for informational purposes only. U.Today is not
liable for any financial losses incurred while trading cryptocurrencies. Conduct
your own research by contacting financial experts before making any investment
decisions. We believe that all content is accurate as of the date of publication,
but certain offers mentioned may no longer be available.
Silver price ticks lower as the US Dollar recovers sharply, with Trump keeping the tariff hike plan intact.
Trump directed federal agencies to scrutinize trade relations with neighbors and China.
Traders have raised dovish bets for the Fed’s May policy meeting.
Silver price (XAG/USD) drops slightly to near $30.50 in Tuesday’s European session. The white metal faces pressures as the US Dollar (USD) rebounds strongly after President Donald Trump confirmed that the plan of tariff hikes on foreign countries is delayed not denied. On his first day at the White House, Trump mentioned that the proposal of universal tariff hikes is on the table, but “We are not ready for that yet”.
The US Dollar Index (DXY), which tracks the Greenback’s value against six major currencies, rebounds sharply from its almost two-week low around 108.00, which it posted on Monday. Historically, a higher US Dollar weighs on precious metals, such as Silver, by making them expensive for investors.
The Greenback plummeted on Tuesday after reports from the Wall Street Journal (WSJ) showed that tariff hikes were absent in a presidential memo. However, the memo indicated that Trump has directed federal agencies to study trade policies and evaluate trade relationships with China and other North American economies.
Meanwhile, the downside in the Silver price has been limited by falling bond yields. Lower yields on interest-bearing assets reduce the opportunity cost of non-yielding assets, such as Silver, which improves their appeal. 10-year US Treasury yields decline to 4.56%. US Treasury yields have slumped as trader expect that the Federal Reserve (Fed) could cut interest rates in the policy meeting in May.
According to the CME FedWatch tool, the probability for the Fed to reduce interest rates in May has eased to 53% from 63% a week ago.
Silver technical analysis
Silver price struggles near the upward-sloping trendline around $30.80, which is plotted from 29 February 2024 low of $22.30 on a daily timeframe.
The white metal discovered strong buying interest near the 200-day Exponential Moving Average (EMA) around $29.45 and but struggles to sustain above the 50-day EMA, which is around $30.30.
The 14-day Relative Strength Index (RSI) faces pressure near 60.00. A fresh bullish momentum would trigger if it manages to break above 60.00.
Silver daily chart
Silver FAQs
Silver is a precious metal highly traded among investors. It has been historically used as a store of value and a medium of exchange. Although less popular than Gold, traders may turn to Silver to diversify their investment portfolio, for its intrinsic value or as a potential hedge during high-inflation periods. Investors can buy physical Silver, in coins or in bars, or trade it through vehicles such as Exchange Traded Funds, which track its price on international markets.
Silver prices can move due to a wide range of factors. Geopolitical instability or fears of a deep recession can make Silver price escalate due to its safe-haven status, although to a lesser extent than Gold’s. As a yieldless asset, Silver tends to rise with lower interest rates. Its moves also depend on how the US Dollar (USD) behaves as the asset is priced in dollars (XAG/USD). A strong Dollar tends to keep the price of Silver at bay, whereas a weaker Dollar is likely to propel prices up. Other factors such as investment demand, mining supply – Silver is much more abundant than Gold – and recycling rates can also affect prices.
Silver is widely used in industry, particularly in sectors such as electronics or solar energy, as it has one of the highest electric conductivity of all metals – more than Copper and Gold. A surge in demand can increase prices, while a decline tends to lower them. Dynamics in the US, Chinese and Indian economies can also contribute to price swings: for the US and particularly China, their big industrial sectors use Silver in various processes; in India, consumers’ demand for the precious metal for jewellery also plays a key role in setting prices.
Silver prices tend to follow Gold’s moves. When Gold prices rise, Silver typically follows suit, as their status as safe-haven assets is similar. The Gold/Silver ratio, which shows the number of ounces of Silver needed to equal the value of one ounce of Gold, may help to determine the relative valuation between both metals. Some investors may consider a high ratio as an indicator that Silver is undervalued, or Gold is overvalued. On the contrary, a low ratio might suggest that Gold is undervalued relative to Silver.
Trades may only be taken before 5pm London time today.
Long Trade Ideas
Go long following a bullish price action reversal on the 1H1 time frame H1H1H1 timeframe immediately upon the next touch of $1.2245, $1.2227, or $1.2206.
Place the stop loss 1 pip below the local swing low.
Move the stop loss to break even once the trade is 25 pips in profit.
Remove 50% of the position as profit when the price reaches 25 pips in profit and leave the remainder of the position to ride.
Short Trade Ideas
Go short following a bearish price action reversal on the 1H1 time frame H1H1H1 timeframe immediately upon the next touch of $1.2315, $1.2348 or $1.2384.
Place the stop loss 1 pip above the local swing high.
Move the stop loss to break even once the trade is 25 pips in profit.
Remove 50% of the position as profit when the price reaches 25 pips in profit and leave the remainder of the position to ride.
The best method to identify a classic “price action reversal” is for an hourly candle to close, such as a pin bar, a doji, an outside or even just an engulfing candle with a higher close. You can exploit these levels or zones by watching the price action that occurs at the given levels.
GBP/USD Analysis
I wrote in my previous GBP/USD forecast last week that the price was facing a very pivotal resistance zone centred on $1.2250. This was a good call, as this level held, and the resistance level just 5 pips below it held to the pip, producing a profitable short trade.
The technical picture has become more bullish one week later now, with the price consolidating and occasionally rising as it flattens out and leaves the area of the descending price channel represented by the linear regression analysis which is shown within the price chart below.
The US Dollar is in a long-term bullish trend, but this appears to have paused even though President Trump has now taken office and is mulling tariffs on some of the USA’s trading partners which would typically boost the greenback. The British Pound has also been weak lately on poor economic data from the UK and the new British government’s struggle for credibility with the markets over its economic projections. However, these issues appear to be taking a back seat.
Technically, we see a cluster of three support levels close to the current price, and this supportive area is likely to hold today and might drive the price higher. Nevertheless, a long trade here is certainly counter trend, so should be taken with caution and with conservative profit-taking.
I am prepared to take a long trade today from any bounce at any one of the three identified support levels.
Founded five years ago during a pandemic that magnified deep-seated racial and health inequities, the start-up initially launched as a drop shipping apparel company on a mission. In early 2024, it expanded into the dietary supplement space, introducing a pre-workout supplement marketed under the New History brand and to people traditionally overlooked in the sports nutrition industry.
The goal: to create a new history of equity, empowerment and innovation for people of color that elevates health and wellness in the communities served.
In this Q&A with NutraIngredients-USA, RevolutionaryFitness USA Founder and CEO Tyrone Faverey discusses bridging the gaps and changing the game in sports nutrition.
The company is one of this year’s NutraIngredients-USA Start-up Stars that will be featured at the upcoming Sports and Active Nutrition Summit taking place in San Diego from Feb. 19 to 21.
NutraIngredients-USA: Could you share a bit about your background?
Tyrone Faverey: My journey started as a track and field athlete at the University of Connecticut, where I became a Big East champion. Competing at that level taught me how crucial proper nutrition and mental focus are for success. After my athletic career, I moved into sales and retail management, where I learned how to lead teams and run a business.
Our co-founders come from a mix of backgrounds that really round out our team. We’ve got dietitians who make sure our products are backed by science and built to work. We have business executives who know how to grow brands, plus Olympians and former athletes who truly understand what it takes to perform at your best. Together, we’re blending expertise from all these areas to create products that are effective, innovative and accessible to everyone.
NIU:What need/opportunity did you identify in the sports nutrition space?
TF: We saw a huge gap in the sports nutrition world—a lack of products that actually connect with and serve the needs of diverse communities, especially people of color. Most brands take a one-size-fits-all approach, overlooking the importance of inclusivity, representation and a more holistic view of wellness. It felt like these communities were being left out of the conversation entirely, and we knew something had to change.
For us, it wasn’t just about creating supplements that work—it was about creating products that people could actually see themselves in. We wanted to design solutions that didn’t just focus on physical performance but also prioritized mental health, education and accessibility. Because let’s face it, wellness is about so much more than just hitting the gym. It’s about feeling supported, seen and understood.
We’re also big on making this accessible. Too often, high-quality supplements are priced out of reach for the communities that need them most. That didn’t sit right with us, so we made affordability a priority without cutting corners on quality.
At the end of the day, it’s about more than selling a product. It’s about building trust, creating representation and making wellness a reality for everyone—especially those who’ve been overlooked for too long. We’re here to do more than fill a gap; we’re here to change the game.
NIU: Who is the RevolutionaryFitness USA target customer?
TF: Our target customer is as diverse as the communities we aim to serve, but at its core, we focus on individuals aged 18-34 who are passionate about health, fitness and personal growth. This group includes young professionals, college students, athletes and everyday people striving to prioritize their wellness amidst busy lives. Many come from underrepresented communities where access to high-quality, premium supplements has historically been limited due to barriers like affordability, lack of representation or insufficient education about available options.
These individuals aren’t just looking for another protein powder or pre-workout; they’re searching for products that genuinely resonate with their values and fit into their lifestyle. They value authenticity—they want brands that are transparent, real and relatable. Inclusivity is key; they want to see themselves represented in the products they use, from the branding to the formulations. Innovation matters too; they’re looking for cutting-edge, effective solutions that enhance both their physical and mental performance.
For our customers, wellness is a journey of empowerment. It’s not just about looking or performing better; it’s about feeling stronger, more confident and in control of their health. They want products that not only deliver results but also make them feel part of a larger movement—a community that uplifts and inspires them to be their best selves.
By designing products and experiences that speak to these desires, we aim to build a brand that our customers don’t just use but actively champion. They’re not just buying a supplement; they’re joining a mission that supports their goals while standing for something bigger: equity, empowerment and innovation in wellness.
New History’s flagship pre-workout powder launched in April 2024 (Image courtesy of RevolutionaryFitness USA)
NIU:Could you tell us a bit about New History and the launch of your pre-workout powder? How did you go about selecting the ingredients and how has it been received since launch?
TF: New History isn’t just a brand—it’s a movement to change the way we think about wellness and who it serves. At its core, it’s about empowering underserved communities, especially Black and Brown communities, by giving them access to high-quality, thoughtfully designed sports nutrition products. It’s about breaking barriers, challenging the norms and rewriting the story of who gets to thrive in health and fitness.
Our flagship product, a nootropic pre-workout powder, is a perfect reflection of this mission. We didn’t just want a product that improved physical performance—we wanted something that also supported mental focus and energy, because we know fitness is about more than just the body. Every ingredient was chosen with care.
L-citrulline boosts blood flow and endurance, betaine anhydrous enhances muscle power and Nitrosigine helps with recovery and endurance. On the mental side, Cognizin and CognatiQ sharpen focus, while caffeine gives clean, sustained energy without the crash. Astragin ties it all together by making sure your body absorbs everything effectively. This wasn’t just about making a pre-workout; it was about creating a product that truly supports every aspect of performance.
Since the launch, the response has been incredible. Customers have told us they love how the product delivers on its promises—better workouts, sharper focus and steady energy. They also appreciate our transparency, knowing exactly what’s in the product and why it’s there, with no hidden fillers or gimmicks. That trust has been huge for us.
We’ve already secured spots in niche fitness retailers that align with our values, and the community we’re building online has been just as rewarding. People are sharing their experiences, talking about how the product has helped them and becoming part of the New History story.
As we move forward, we’re excited to keep growing. The success of our pre-workout has set the stage for what’s next, and we’re just getting started.
NIU:What other brands/products have you developed?
TF: In addition to New History, we’ve built a strong foundation for innovation and collaboration through our custom product development division, Revolutionary Customs. This arm of our business has allowed us to create tailored solutions for other companies, leveraging our expertise in formulation and product development. Through Revolutionary Customs, we’ve developed a wide range of products, including custom proteins, vitamins and ready-to-drink shakes. Each of these products is designed with the same commitment to quality, functionality and accessibility that drives all of our efforts. These collaborations have helped us expand our reach and bring the values of RevolutionaryFitness USA to new audiences.
Revolutionary Supplements, another cornerstone of our company, has been instrumental in shaping our approach to sports nutrition. This brand allowed us to immerse ourselves in the industry and truly understand the needs of consumers. It started as a way to learn the space, refine our expertise and create products that align with our mission of inclusivity and empowerment. Revolutionary Supplements is where we honed our craft, producing premium sports nutrition products that set the stage for what New History has become today.
NIU:Where do you see the most opportunity for innovation in the sports and active nutrition category?
TF: We see the most opportunity in opening the doors for other communities that have traditionally been left out of the wellness conversation. The most significant potential lies in combining physical and mental performance enhancements, as more and more consumers look for products that support holistic wellness. People don’t just want to build strength or endurance—they want to feel sharp, focused and energized in every aspect of their lives.
Additionally, there’s a huge need to address underserved communities through culturally relevant branding and formulations tailored to diverse dietary needs. Wellness shouldn’t feel exclusive or inaccessible, and we believe there’s a real opportunity to change that by creating products that resonate with people’s identities and lived experiences.
By bridging these gaps—offering holistic solutions and creating space for communities that have been overlooked—we can not only innovate but also redefine what the sports nutrition industry stands for. It’s about making sure everyone feels included and empowered to take charge of their health.
NIU:What is next for RevolutionaryFitness USA? What is your long-term goal for the company?
Looking ahead, our pipeline is filled with exciting opportunities to grow and innovate. We’re expanding the New History product line to include essential supplements like creatine, protein powders, hydration solutions and more advanced nootropic blends. These products are designed to meet the needs of a wide range of customers, from athletes looking to improve performance to everyday people focused on their overall wellness. Each new product will stay true to our mission of combining functionality with cultural relevance.
We’re also exploring partnerships with lifestyle brands to develop exclusive, culturally resonant products like limited-edition formulations and co-branded products that reflect the values of both our brand and our partners.
We’re also working to enter new retail markets, both online and offline, to make our products more accessible to people across the country—and eventually, around the world.
Community engagement will remain a top priority as we move forward. We’re exploring new ways to connect with our customers through events, partnerships and educational initiatives that empower people to take charge of their health and wellness. Wellness isn’t just about products—it’s about creating opportunities for people to feel supported, informed and inspired. Strengthening those relationships is essential to who we are and what we want to achieve.
Long-term, our vision is bold but clear: to become a global leader in inclusive sports nutrition. We want to break down barriers that have kept so many people from accessing high-quality wellness products and redefine what the industry stands for. It’s not just about setting new standards for quality and innovation but also about leading with cultural representation and equity at the forefront.
Ultimately, our goal is to create a movement—a global shift in how we approach health and fitness. We want to empower everyone, regardless of their background, to lead healthier, more fulfilling lives.
Sports & Active Nutrition Summit 2025
The Sports & Active Nutrition Summit, hosted in association with the American Herbal Products Association’s Sports Nutrition Committee, will be held in San Diego from Feb. 19 to 21. A full program features panels and presentations on key topics including the state of the market, the regulatory landscape, innovative ingredients, women’s health and artificial intelligence. For more information and to register, please visit the Sports & Active Nutrition Summit page.
