The Euro initially did try to rally during the trading session on Wednesday but gave back gains near the 0.87 level.
The 0.87 level is a large round psychologically significant figure that a lot of people would be paying close attention to.
But when you look at the chart, you can see that we are basically in the middle of a larger consolidation area between 0.86 on the bottom and the 0.8750 level above as resistance.
As we are basically in the middle, I think this is a coin flip. But when you look at the longer term chart, we are most certainly bullish. We are testing an area that’s been important multiple times in the past. And of course, this is a market that does tend to be somewhat choppy. I suspect this is a situation where if we do pull back from here, there will be buyers underneath, especially near the 50 day EMA.
No Real Interest in Shorting. Yet.
I don’t have any interest in shorting this pair because quite frankly, I think we’re stuck in this range. But if we did break down to the 0.85550 level, then you have to somewhat at least entertain that thought. If we can break above 0.8750, then obviously that would be very bullish for the Euro. I think you’ve got a situation here where both of these currencies are starting to top out simultaneously, and it makes sense that we don’t have a whole lot of wiggle room here. 150 pips is a lot in this pair.
Remember the pip size is bigger than most other Forex pairs. And it does tend to be more of a grinder. However, once we figure out the direction we’re going, it will be explosive, because it always is in this pair, it seems. With that being said, I’m pretty neutral on this, but I am looking at pullbacks as potential buying opportunity especially near that 50-day EMA.
Christopher Lewis has been trading Forex and has over 20 years experience in financial markets. Chris has been a regular contributor to Daily Forex since the early days of the site. He writes about Forex for several online publications, including FX Empire, Investing.com, and his own site, aptly named The Trader Guy. Chris favours technical analysis methods to identify his trades and likes to trade equity indices and commodities as well as Forex. He favours a longer-term trading style, and his trades often last for days or weeks.
CHARLOTTE — A Consumer Reports survey shows only 43% of people describe their sleep quality as “good.”
Many people turn to supplements to help, so Consumer Reports looked into the benefits and possible risks of taking them.
“If you’re consistently losing sleep, studies have shown that it can wreak havoc on your body and increase your risks for anxiety and depression,” Consumer Reports’ Kevin Loria said.
A recent survey found that in the past year, about 1 in 6 Americans used dietary or natural supplements to sleep better.
Unlike sleep medications, which are prescribed by a doctor, sleep supplements can be found over-the-counter.
Melatonin is a naturally produced hormone that regulates the sleep-wake cycle. It helps control when you’re sleepy and when you feel awake. Evidence suggests it may help you doze off about seven minutes faster, on average.
“Research shows it may be useful for people with jet lag or certain sleep disorders, but be sure not to overdo it,” Loria said. “You don’t want to interfere with your body’s natural production of melatonin.”
Other supplements promoted for sleep include:
CBD, which is a compound found in both hemp and marijuana. Users do not get high from CBD. Some early research suggests CBD may be a reasonable treatment for insomnia, but more research is needed.
One study suggests that if your Vitamin D levels are low, adding it may help you nod off faster and sleep longer.
If restless leg syndrome is keeping you awake, your doctor may recommend iron supplements.
“If you do decide to try a supplement, be sure to look for a trustworthy seal on the bottle from a group like, U.S. Pharmacopeia, ConsumerLab.com, or NSF,” Loria said.
Experts say you can also try the “3-2-1 rule” to help you sleep.
Three hours before bed, no more food, then two hours before, no more beverages. One hour before bed, turn off your phone, TV and any other screens.
Dogecoin is holding steady of late, but seasoned traders are turning their focus to Rollblock’s accelerating presale. With over $11.5 million already raised, the project’s GameFi model combines gaming, staking, and deflationary buybacks to deliver real revenue streams.
Analysts are now projecting potential returns of up to 5,500%, putting Rollblock in the limelight, a sharp contrast to Dogecoin’s slower pace. As momentum builds, investors see Rollblock as the more exciting opportunity heading into Q4.
Rollblock Sets New Standards in Crypto Gaming
Rollblock (RBLK) is redefining the intersection of crypto and online gaming by offering more than just entertainment. The Web3 platform is already operational and boasts over 12,000 games, including poker, blackjack, roulette, AI-powered games, and live sports leagues.
All bids and payments are executed on Ethereum, which provides fairness, transparency, and security that traditional platforms lack. An Anjouan Gaming license and a SolidProof audit add more credibility to the platform’s integrity.
Since its site launch, Rollblock has processed more than $15 million in wagers and attracted over 55,000 players. Its GameFi model directly ties token holders to the platform’s growth. Weekly revenue drives token buybacks, with 60% permanently burned to enforce scarcity and 40% distributed to stakers, generating yields of up to 30% APY.
Below are the key drivers fueling Rollblock’s momentum:
Over 12,000 games, including live sports coverage and streaming
$15 million+ in wagers processed since launch
30% of revenue devoted to weekly token buybacks
Deflationary mechanics are built on permanent burns
With more than $11.5 million raised, analysts view Rollblock as one of the few projects that effectively blends real-world adoption with sustainable tokenomics. At $0.068 per RBLK token, the positioning makes Rollblock a serious contender to challenge established altcoins like Dogecoin in 2025.
Dogecoin Price Gears Up as Consolidation Nears Breakout
The Dogecoin price has been locked in an ascending triangle pattern for the past two months, holding firm above the $0.20 support zone. The steady consolidation phase looks close to resolution, with price momentum starting to build after yet another successful test of that critical level.
Trading activity has intensified, with weekly volumes climbing to $13.49 billion during the week of August 25, according to Token Terminal. The rise in volume during consolidation is significant, as it often indicates that traders are positioning themselves early for a breakout. A similar volume setup unfolded in late 2024, right before Dogecoin launched into a strong bullish rally.
Rollblock Momentum Puts Spotlight on 2025 Potential
Dogecoin still holds a solid place in the market, but investors are increasingly drawn to Rollblock’s deflationary design and accelerating adoption as the stronger play for 2025.
Here is a table showing how these tokens compare:
Feature
Rollblock (RBLK)
Dogecoin
Current price
$0.068 (presale price)
$0.20
Use case
GameFi/iGaming with staking rewards
Meme coin, peer-to-peer payment
Recent price growth
500% price growth since presale began
116% price rally in the last year
Price forecast
Forecast of 5,500% ROI
Bullish rally similar to 2024’s
With more than $11.5 million raised in its presale, Rollblock is gaining the type of traction that usually hints at a much larger run ahead. The platform’s mix of gaming, weekly buybacks, and high-yield staking builds a model backed by real revenue, setting it apart from many meme-driven assets.
Discover the Exciting Opportunities of the Rollblock (RBLK) Presale Today!
Altcoins have recently completed a bullish cup and handle formation, a technical pattern often associated with significant price movements. This development has fueled optimism among investors, especially as SUI, a top altcoin, has shown potential to break the $10 barrier and reach an all-time high (ATH). The pattern indicates a period of consolidation followed by a breakout, suggesting that market participants are preparing for a renewed upward trend. Analysts have noted that such formations are typically seen during periods of high market confidence and anticipation of macroeconomic developments, such as interest rate decisions.
The rise in altcoin prices is also being supported by a broader narrative of increased institutional interest in cryptocurrencies. This is evident from the significant trading volumes on platforms like Hyperliquid, a decentralized exchange that reported $330 billion in trading volume in July. Hyperliquid’s performance has outpaced traditional platforms like Robinhood, indicating a shift in market dynamics and a growing acceptance of decentralized trading infrastructure. This trend aligns with broader adoption of DeFi (decentralized finance) solutions and the increasing integration of blockchain technology in global financial systems [1].
One of the key factors supporting the altcoin rally is the anticipation of rate cuts by the Federal Reserve. The U.S. labor market has shown signs of weakening, with job vacancies dropping in July and expectations of lower-than-expected job creation in August. This has led to speculation that the Fed may reduce interest rates in its upcoming meetings, a move that typically benefits risk-on assets like Bitcoin and altcoins. Fed Governor Christopher Waller recently indicated that the bank should consider rate cuts, reinforcing this sentiment. Additionally, political pressures, such as Donald Trump’s threats to the Fed’s independence, have further heightened market uncertainty and volatility, creating a favorable environment for crypto assets [1].
The bullish momentum is also being driven by broader economic trends and macroeconomic conditions that have historically supported crypto markets. For instance, the U.S. government has announced plans to publish GDP data on a blockchain, a move that signals increasing institutional trust in decentralized systems and could further legitimize cryptocurrencies as alternative financial assets. This development, coupled with growing regulatory clarity and a softening Fed stance, has led to increased inflows into the crypto market. Investment advisors and wealth management platforms are also playing a role in this trend, with a significant portion of Bitcoin ETF holdings attributed to institutional investment advisors [1].
Looking ahead, the altcoin market is likely to remain volatile as traders navigate macroeconomic uncertainties and evolving regulatory landscapes. While the cup and handle pattern suggests a potential breakout, investors should remain cautious as market conditions can change rapidly in response to new data or geopolitical developments. Analysts have also highlighted the importance of monitoring institutional adoption and regulatory updates, as these factors could influence the trajectory of altcoin prices. In particular, the success of altcoins like SUI will depend on their ability to sustain momentum in the face of shifting market sentiment and potential rate cuts from the Fed [1].
Source: [1] Crypto Rally: Here’s Why Bitcoin and Altcoins are Going Up … (https://www.banklesstimes.com/articles/2025/09/04/crypto-rally-heres-why-bitcoin-and-altcoins-are-going-up-today/)
The Pound to Dollar exchange rate (GBP/USD) is holding just above 3-week lows after rebounding to 1.34, but the outlook remains fragile as traders weigh UK bond-market turmoil, looming fiscal risks, and the next moves from the Federal Reserve.
UK gilt yields have eased slightly from 27-year highs, offering temporary relief, yet confidence in the government’s fiscal strategy is shaky ahead of November’s budget.
At the same time, US jobs data and Fed policy expectations keep the dollar outlook in sharp focus, leaving GBP/USD forecasts finely balanced between further weakness and a tentative recovery.
GBP/USD Forecasts: Can the UK Bond Market Stabilise?
After sliding to lows below 1.3350 on Tuesday, the Pound to Dollar (GBP/USD) exchange rate has managed to regain the 1.3400 level, but sentiment remains notably fragile with all eyes on the UK bond market as well as the dollar and wider global market pressures.
There has been some relief in the bond market with the 30-year yield back below 5.70%, although still close to 27-year highs.
UK equity markets have also managed to secure gains on Wednesday.
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Bond markets will be watched very closely while the US labour-market data will also be a key influence this week.
UoB commented; “While the sharp drop appears excessive, there is room for GBP to weaken further to 1.3305, potentially testing the significant support level near 1.3270. This time around, to sustain the downward momentum, GBP must hold below 1.3490.
According to Scotiabank; “the latest price action is suggestive of support, stabilization, and possible recovery.
It added; “We see the potential for gains back toward the 50 day MA (1.3488) and look to a near-term range bound between 1.3350 support and 1.3450 resistance.”
National Australia Bank head of FX research Ray Attrill noted that bond-market pressures are global and not isolated within the UK.
He did, however, note UK vulnerability; “It’s probably resonating a bit more in the UK because of memories of the Liz Truss episode. I think part of the concern is that there’s an autumn statement or a budget that’s coming up.”
Attrill added; “I think at this stage, there’s a lack of confidence in markets that the government is willing to address effectively the scale of the budget deficit and the speed of debt buildup.”
Chancellor Reeves announced that the budget will be on November 26th.
MUFG noted that a record GBP14bn was raised in the latest 10-year Gilt syndication and added; “investors may be viewing these higher yields as attractive levels to buy.”
The bank is still cautious over the Pound outlook; “While we do not expect any crisis-type scenario in the UK, the risks from fiscal uncertainty will persist into the budget later in the year.”
Investment banks are still wary over the dollar outlook despite gains on Tuesday.
ING commented; “Rising debt concerns outside the US may have triggered some unwinding of abundant USD shorts. Still, we doubt this will provide sustainable support to the dollar ahead of key data releases and imminent Fed easing.”
Danske Bank sees limited scope for further near-term dollar selling; “Looking ahead, with roughly 90% probability priced for a 25bp Sept Fed cut, we see limited room for further downside in front-end US yields barring a major miss in Friday’s NFP report. Instead, we think risks remain tilted toward a hawkish market reaction in the weeks ahead, implying further scope for USD strength.”
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You won’t need to read a 2,000-plus-word trend piece on matcha, the finely ground powder obtained from the specially shade-grown and processed green tea leaves of Japan’s Camellia sinensis plant, to know that it has now taken over the West’s traditionally coffee-oriented culture to the point the drink has turned into its own, viral ‘-core’: an Instagram or TikTok account or even just a pair of well-functioning eyes is enough for you to aknowledge the extent to which the vibrant blend has infiltrated our life — whether in its sippable form or in the countless, aesthetic design declinations associated with its coming to the fore.
According to recent data gathered by Japan House London, one of the most authentic destinations for matcha lovers, “sales of matcha drinks at [in-house bar] The Stand have increased by 36% since 2023,” with younger visitors driving the spike in consumption. A new report released by The Business Research Company, meanwhile, predicted the world’s matcha market size to reach $6.35 billion by 2029, with an expected growth of 11.1% set to unfold over the next few years. Still, 2025 has made matcha green into a global phenomenon that inspires and influences people far beyond the walls of coffee shops.
Gen-Z’s leading role in the rise of this matcha mania “coincides with the social media boom of matcha-related content,” the staff at Japan House London tells me. Inspirational lifestyle reels and carousel posts that center the beverage’s electric hue, as captured in matcha-imbued desserts or see-through cups, are undoubtedly behind its abrupt advance. As the popularity of its gastronomic uses and that of the earthy, biophilic interiors of the best cafes in London and beyond selling it continues to grow, a question arises: health benefits aside, what else makes the emerald green beverage so wildly covetable in people’s eyes? Could its sudden omnipresence be explained by design?
Meditative and Design-Worthy — Why Matcha Is More Than Just a Drink
With matcha, “we talk about a lifestyle focused on the pursuit of a more balanced life. This is reflected in the interiors through natural materials that translate this language of well-being,” says Studio Guilherme Garcia founder Guilherme Garcia, the mind behind the design of Florianópolis’s Green Blood Matcha.
(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
“I got into matcha a few years ago, a little before it became the full matchalabubudubaichocolate phenomenon it is now, and mostly, I’d say, because of design,” Livingetc‘s editor Hugh Metcalf tells me. “My connection to it came from my love of Japanese ceramics and my interest in the philosophy of wabi sabi, not from pastel-painted matcha bars, wavy front logos, and takeaway cups.” While appreciating the slowness that goes into well-made matcha — or that, unlike coffee, its preparation is still “inherently manual and human” — he admits that the main reason for buying his first-ever matcha set was that it comprised “objectively stunning objects”. Home wellness writer Amiya Baratan, a long-term matcha devotee, shares his same style-driven motive for consuming the drink. Unsubdued by milk, she explains, “it retains its punchy, statement green, turning every morning, afternoon, and evening into a design moment, which it now is.”
The majority of the matcha references present online (largely, pictures of friends styling it as the coolest of accessories while sitting at design-forward, minimalist cafes, bookshops, and bars) make it clear: if, in the past, the beverage was prevalently rooted in ritual, a feature most of its drinkers still praise as one of their favorite aspects about it, today, the advent of matcha in the Western world is directly linked to — and maybe, even justified by — the feed-worthy spaces one enjoys it in. “Blame the digital detoxification tied to it, but for many of us, matcha is where we go for a sweet, calm moment that feels like ‘touching grass,'” Amiya laughs. “When you make it at home, you must weigh, whisk, and whip with care to pour yourself a cup that feels truly restorative: this meditative element is reflected in matcha-inspired destinations, too.”
Matcha as an Antidote to the “Sensory Fatigue” of Contemporary Life
Image 1 of 2
“When you order it from somewhere that prepares it properly, matcha is not as instant a transaction as pressing a button on a machine. It takes time; it is manual, human.” — Hugh Metcalf, editor at Livingetc(Image credit: Future)
“Most of the matcha I drink is made at home (my brand of choice is Avantcha, which does ceremonial grade for lattes, and cocktail grade for baking and other drinks). Drinking matcha out can be hit and miss.” — Hugh Metcalf, editor at Livingetc(Image credit: Future)
Along with the need for an attentively crafted matcha drink, then, another trend seems to emerge: one that sees matcha lovers embrace the environments where they have it as a refuge from the chaoticness of contemporary life. According to Japan House London, teenagers, university students, and young professionals living in big cities — notably the generations most exposed to the negative effects of no-stop internet consumption — are the most loyal of matcha fans, suggesting they might, at least partially, also be embracing it as a coping mechanism.
“There’s no denying that matcha’s vivid green color and elegant preparation make it magnetic, especially in today’s image-driven culture. But more than its catchy looks, it’s its deeper meaning that gives it staying power,” Elle Liu, founder of THEORÓ, a boutique brand dedicated to heritage Chinese tea traditions and mindful living, tells me. For her, the ongoing matcha craze “is a reflection of what people are craving right now: calm, clarity, and care”.
Against the overwhelming backdrop of the world’s largest metropolises, from London to LA and New York, where 24-hour crowds, din, and visual stimuli are the norm, and extensive commute journeys weigh on traditional working hours, matcha grants us the opportunity to regain control, acting as a portal into softness, nourishment, and repose. An antidote to the sensory exhaustion of 21st-century routine, matcha, it turns out, is more than just aesthetics — it’s a countercultural lifestyle. But how has the beverage managed to reshape the look and feel of modern coffee shops, and why?
Kitsch & Cozy
Premium Ceramic Matcha Set
This crafty matcha set comprises a bowl, bamboo whisk, scoop, and holder to get your matcha mania going. And if you’re looking for more traditional alternatives, Sous Chef or coffee lovers’ favorite brand, GRIND, have got you covered.
AVANTCHA
Organic Matcha Cocktail Grade
80g-worth of cocktail-grade organic matcha from Kagoshima, courtesy of Livingetc editor Hugh Metcalf’s go-to tea brand, Avantcha. Because matcha-fueled tonics and spritzes are the next big thing!
VAHDAM
Perfect Serve Loose Leaf Tea Spoon
And a minimalist, stainless steel spoon to serve and measure your favorite blend of matcha and beyond. Because the ritual lies in the tiniest details.
Inside the Coffee Scene’s Matcha-ification
The Space Age-y interiors of Blank Street’s new location at 110 Moorgate, London, capture the magnetic essence of matcha and the drink-inspired design.Image credit: Blank Street. Design: Paola Han
Another glimpse at Blank Street’s 110 Moorgate playful decor.Image credit: Blank Street. Design: Paola Han
The stylish ephemera stacked on the shelves of the second Café Kitsuné London address.Image credit: Café Kitsuné
The whimsical baked goods on offer at Café Kitsuné, paired with your choice of matcha (served hot or cold).Image credit: Café Kitsuné
Whether at matcha-specialized chains and independent establishments or more traditional coffee hubs, the influence of the viral drink is everywhere. In London, we have most recently spotted it in the decor of Covent Garden’s new Café Kitsuné, the eighth hospitality opening by founders Gildas Loaëc and Masaya Kuroki’s cult lifestyle label, where a historical red-brick building on Monmouth Street has been revived via spirited artwork by French duo Sacrée Frangine, stainless steel shelving, sculptural lighting, and, needless to say, matcha green walls.
Dotted with quirky, sculptural design finds and characterized by the retro-futuristic feel that has made the brand renowned worldwide, Café Kitsuné treats guests to Uji-sourced matcha drinks, including iced strawberry matcha lattes, and freshly baked pastries imbued with the tea leaf’s distinctive, energizing flavor, like the seasonal matcha and raspberry financier. Most importantly, though, it is characterized by a laidback-cool, linear vibe — a sign of how the green tea leaf’s soothing power can weave its way into design.
Elsewhere in the British capital, like at Brooklyn-born coffee group Blank Street‘s freshly unveiled 110 Moorgate location, matcha cafe design gets a 1980s-infused Space Age makeover. Here, sweeping, ‘snake’ banquette seating, checkered and glass block walling, HAY Rey bar stools, and mid-century modern pendant lights facilitate a poppier, more eccentric, and eye-catching drink experience, one that counters the organic palette of the Japanese beverage with an openly whimsical vision of interiors.
Both addresses capture a sense of escapism; a desire to break with the reality around us. If the former allows guests to retreat into a suspended-in-time dimension, where the present blends into the past, the latter catapults them into a vintage club-like environment, leaning heavily into a cinematic atmosphere centered around nostalgia, entertainment, and fun. When striving to translate matcha’s essence into a liveable space, then, even a similar approach can lead to diametrically different results. I wonder: what are the principles, materials, and aspirations creatives hone in on within this niche slice of interior design?
Peek Inside Florianópolis’s Sci-Fi Green Blood Matcha
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When crafting a matcha cafe, “materials, shapes, and architectural design must be in dialogue with the product,” says Studio Guilherme Garcia founder Guilherme Garcia.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
The wellbeing-aiding philosophy behind matcha is further explored in the messages scattered across the space.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
The minimalist aesthetic marries matcha’s origins as a slow-paced ritual while simultaneously casting a sci-fi-esque air of mystery onto the space.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
Like in the best examples of modernist architecture, vegetation is incorporated and blended into the scheme.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
The sculptural counter serves as the protagonist of Green Blood Matcha, with its emerald hue setting the scene as customers step in.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
Quirky matcha accessories sit on the built-in shelves of the cafe.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
Undulating lines, textures, and chubby furniture insert play into the matcha realm.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
The floating neon light adds extra drama to the cinematic rooms of Green Blood Matcha.(Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
Though, ultimately, the message is one. (Image credit: Fábio Jr. Severo. Design: Studio Guilherme Garcia)
For Brazilian architect Guilherme Garcia, founder of the eponymous studio, “materials, shapes, and architectural design must be in dialogue with the product,” he tells me. In conceiving the sci-fi-esque interiors of Florianópolis’s Green Blood Matcha flagship, he strived to achieve an aesthetic that reflected the drink’s health benefits while simultaneously capturing it as a wider lifestyle. “When we talk about matcha, we talk about a routine focused on the physical and mental care of those seeking a more balanced life,” the designer explains, adding that the store’s natural monomaterials aim to echo “this same language of well-being”.
Informed by Japanese culture and its visual lightness and essentialism, Green Blood Matcha was born to be more than a cafe: it is a house of pause. Plastered almost entirely in white cement, the project strives to create “a clean, sensorial, and intentional experience,” Guilherme says. “Clear walls, soft curves, and the subtle presence of green build an environment of breathing space, while natural and diffused lighting enhances this atmosphere, connecting the space to the matcha ritual, which is, above all, an invitation to slow down.”
According to the designer, the ultimate goal of a matcha cafe should be to “awaken a sense of self-care — with every detail reminding you of the importance of taking a pause.” At Green Blood Matcha, this gave way to a space that encourages visitors to pay attention to their wellbeing, their health, and the present moment.
A similar, yet more transitional in style, approach to matcha cafe design is showcased at New York City’s two-story 12 Matcha shop, whose charged-with-mystery, almost alchemical understanding of the rituals associated with the coveted green powder is rendered in a space shaped by a sense of awe. “We wanted the interior to echo the qualities of matcha itself: pure, grounding, and alive,” Camille Bénard, co-founder of Paris-based studio ciguë, says of the design of the store, situated on 54 Bond St in Manhattan’s Noho.
To reference the beverage’s restorative properties in the architecture of 12 Matcha, the team opted for a “soft, green-toned clay wall finish that feels almost velvety, like the umami of tea,” says the designer. Natural woods that “age gracefully” were chosen to welcome the time of usage, while the monumental, surreal glass vessels used to filter water with Binchotan charcoal “serve as a reminder that what nourishes us most is often elemental and invisible,” Camille goes on. If matcha is about fostering an ambiance of focus and calm, then the coffee shops that serve it, she suggests, should be “minimal and sensorial”, conveying that narrative through light, texture, and form.
That the setting’s distinguishing atmosphere is one of peacefulness doesn’t mean contrast didn’t have a hand in its decor. “The palette leans toward soft greens, clay, and warm walnut, offset by touches of steel and stone to mirror the balance between tradition and science,” explains ciguë’s co-founder. To envision 12 Matcha, “we embraced duality from the start,” she adds.
“We thought a lot about how filtered light in Japanese tea fields creates intimacy, and tried to bring that into a bustling Manhattan context: subtle, enveloping, but never didactic,” ciguë’s co-founder Camille Bénard says of the thought process behind 12 Matcha.
To a bright, social, and performative upstairs anchored by a bar counter in enamelled lava stone from Volvic in France, “an open stage for the ritual of tea”, follows a lower ground where the mood shifts: here, walnut woodwork, a glazed tasting room, softer light, and a sense of retreat feed into matcha’s communal feel, with the painstaking precision and immersiveness of the design “revealing how matcha itself is at once technical and meditative”.
Contrary to what its gaudy social media takeover may suggest, matcha “is less about spectacle than presence,” Camille concludes. “At 12 Matcha, you feel embraced the moment you enter: the filtered light softens the noise of the city, and the air itself feels balanced. For us, it creates both alertness and serenity, like stepping into an urban sanctuary where you can taste time, craft, and care in every detail.”
Who would have thought a drink could reveal so much about what our brains and bodies need?
Cardano is holding steady above key support as participants watch closely for a breakout that could determine its next major price trend.
Cardano has quietly turned into one of the standout performers in recent weeks, shaking off the sideways chop that has weighed on much of the altcoin market. At the same time, ADA sits at a crossroads where holding its key support levels becomes critical.
Cardano is trading around $0.84, up 1.37% in the last 24 hours. Source: Brave New Coin
Cardano’s 90-Day Rally Gains Attention
Cardano has quietly taken the lead in performance over the past 90 days, outpacing well-known crypto names. According to TapTools, ADA posted gains of nearly +25% in this period, topping the chart of strongest movers. This consistent climb highlights how ADA continues to draw steady support even while other majors have seen more mixed results.
Cardano’s ADA secures nearly +25% gains over the last 90 days, outperforming top altcoins like SUI and TRX. Source: TapTools via X
What makes this run more notable is that ADA’s strength hasn’t been tied to a single event. Outperforming not just meme tokens but also established leaders like SUI and TRX signals that ADA may be carving out momentum of its own. If this trend holds, ADA’s position as a leading altcoin performer could lead to a bullish Cardano Price Prediction.
Looking at the monthly chart for ADA, price is still holding above the $0.68 to $0.70 support zone, an area that has acted as a base multiple times over the past year. The long consolidation phase is forming a structure similar to previous cycles, where Cardano spent extended periods building a floor before accelerating into stronger moves. Volume remains relatively stable, suggesting accumulation rather than distribution at these levels.
Cardano’s monthly chart shows ADA holding firm above the $0.68–$0.70 base, with stable volume hinting at steady accumulation. Source: Sssebi via X
For Cardano Price Prediction, the key to watch is whether ADA can sustain momentum above $0.85 and eventually push through the $1.00 psychological barrier. A break of this range could open the door to retests of $1.20 to $1.50, aligning with prior cycle expansion zones.
Cardano Support and Resistance Levels
Cardano is currently trading around $0.83, sitting right on a critical support level near $0.80. This zone has acted as a defensive line multiple times, and buyers will need to hold it if ADA is to avoid slipping further into the lower range. On the chart, the recent pullback comes after repeated rejections near the $0.95 to $1.00 resistance area, showing that sellers are still active at higher levels.
Cardano nears $0.83, holding critical $0.80 support as it battles resistance in the $0.95–$1.00 zone. Source: Crypto Yapper via X
For the upside, ADA needs to push back above $0.85 to signal a recovery attempt. The $0.95 to $1.00 band remains the key breakout level that could unlock higher targets, with $1.15 and $1.25 standing out as the next resistance zones.
Cardano Buy Signal from TD Sequential
Following emerging bullish charts, Cardano is flashing a potential buy signal on the daily chart as highlighted by Ali Martinez through the TD Sequential indicator. ADA has reached exhaustion levels where this tool typically identifies trend reversals. Price is currently hovering around $0.82 to $0.83, just above the key $0.80 support zone.
Cardano flashes a TD Sequential buy signal near $0.82, hinting at a potential rebound toward the $0.90–$1.00 range. Source: Ali Martinez via X
If the signal holds, ADA could attempt to reclaim $0.85 as the first step in recovery. Beyond that, a push through $0.90 would strengthen the case for upside momentum, with the $0.95 to $1.00 range once again coming into play as a major resistance zone. Combined with the broader structure of higher supports seen in recent months, this buy signal adds weight to the argument for a potential rebound in Cardano’s price prediction.
Final Thoughts
Cardano’s last 90 days haven’t just been about a quiet rally; they’ve been about consistency in a market where few coins have shown it. That kind of steady performance builds trust.
The current structure suggests ADA is trying to shift from being a reactive mover to a coin that leads its own narrative, and that’s a subtle but important change.
At the same time, ADA still has hurdles that will decide its next big chapter. If momentum can gather above $0.90, it sets the tone for Cardano to finally re-establish itself closer to the $1 range, a level many retail and institutional investors still see as its psychological baseline.
The Global Oligofructose Market is expected to be worth around USD 57.5 billion by 2034, up from USD 13.5 billion in 2024, and is projected to grow at a CAGR of 15.6% from 2025 to 2034. With a 38.4% share, North America’s oligofructose market, USD 5.1 Bn, shows strong regional growth.
Oligofructose is a type of prebiotic fiber derived mainly from chicory root, wheat, or other natural sources. It consists of short chains of fructose molecules and is known for its ability to support gut health by stimulating the growth of beneficial bacteria such as bifidobacteria. It is slightly sweet, low in calories, and often used in food and beverage products as a sugar substitute and fiber enhancer. According to an industry report, ARTAH Nutrition secures £2.85m funding to expand its dietary supplement operations.
The oligofructose market refers to the global trade and consumption of this functional ingredient, driven by its wide use in dietary supplements, bakery, dairy, and functional beverages. With rising consumer awareness of digestive health and natural sweeteners, the market is witnessing steady growth. Food manufacturers are also including oligofructose in clean-label and reduced-sugar products, further broadening its applications. According to an industry report, the FDA requests $7.2 billion to boost food safety, nutrition, medical product oversight, and public health.
One key growth factor is the rising focus on digestive wellness and immunity. As consumers increasingly turn toward prebiotics and probiotics, oligofructose is becoming a preferred choice due to its scientifically backed benefits for gut microbiota balance and overall health. According to an industry report, Unilever Ventures invests $6 million in a Series A round for Perelel Health, a vitamin company.
Demand is also shaped by the growing preference for low-calorie and sugar-free foods. With concerns about obesity and diabetes on the rise, manufacturers are replacing artificial sweeteners with healthier natural options, and oligofructose fits this shift perfectly. According to an industry report, Evidose, based in Warsaw, raises €455k to support the validation of dietary supplement effectiveness.
Key Takeaways
The Global Oligofructose Market is expected to be worth around USD 57.5 billion by 2034, up from USD 13.5 billion in 2024, and is projected to grow at a CAGR of 15.6% from 2025 to 2034.
In 2024, inorganic oligofructose dominated the market with 61.2%.
Powder oligofructose led the market with a 56.4% share in 2024.
Food and beverages captured a 47.8% share of the oligofructose market.
Rising health awareness in North America, valued at USD 5.1 Bn, supports oligofructose market expansion.
By Source Analysis
In 2024, inorganic sources dominated the Oligofructose market, capturing more than 61.2% share.
In 2024, Inorganic held a dominant market position in the By Source segment of the Oligofructose Market, with a 61.2% share. This leadership reflects the strong reliance on large-scale industrial production methods that enable consistent supply, cost-effectiveness, and quality uniformity.
Inorganic sources are widely adopted as they support high-volume manufacturing and meet the rising demand from the food and beverage sector. Their ability to provide stable formulations makes them a preferred choice for processed foods, functional beverages, and nutraceutical applications, where reliability and scalability are critical.
The dominance of inorganic sources is also tied to their established use in the production of prebiotics and dietary fibers. These sources are seen as more economical compared to organic alternatives, making them attractive for manufacturers who seek efficiency while catering to growing consumer demand for gut health and reduced-sugar products. In addition, inorganic sourcing ensures supply chain stability, reducing dependency on agricultural yields that may fluctuate due to climatic conditions.
Looking forward, the share of inorganic sources is expected to remain significant as companies continue to invest in expanding production capacity. With consumer demand for low-calorie and functional foods on the rise, inorganic sourcing provides a practical pathway to meet market needs consistently.
By Product Type Analysis
Powder form led the Oligofructose market in 2024, holding a strong 56.4% market share.
In 2024, Powder held a dominant market position in By Product Type segment of the Oligofructose Market, with a 56.4% share. The powder form of oligofructose has gained preference due to its versatility, ease of handling, and wide range of applications across the food, beverage, and nutraceutical industries. Its stable nature and longer shelf life make it suitable for large-scale production and distribution, while its ability to blend seamlessly with other ingredients supports its integration in functional foods and dietary supplements.
The popularity of powdered oligofructose is also linked to its convenience in formulation. It offers manufacturers flexibility in producing bakery items, dairy products, and powdered health mixes where texture, taste, and uniformity are important. Additionally, the powdered form is easier to transport and store compared to liquid alternatives, lowering overall supply chain costs and ensuring consistent quality for end-use industries.
The strong uptake of powder reflects consumer demand for products that support digestive health and reduced sugar intake. Powdered oligofructose is frequently used as a low-calorie sweetener and prebiotic fiber, fitting well into the growing trend of health-oriented foods. This steady demand ensures the powdered segment maintains its leadership in the oligofructose market going forward.
By Application Analysis
Food and beverages application drove the Oligofructose market in 2024, accounting for 47.8% share.
In 2024, Food and Beverages held a dominant market position in the By Application segment of the Oligofructose Market, with a 47.8% share. This leadership highlights the growing integration of oligofructose into everyday consumables, as manufacturers respond to rising consumer interest in healthier and functional food options.
Within this segment, oligofructose is widely used in bakery, dairy, confectionery, and beverages due to its dual role as a natural sweetener and prebiotic fiber. Its ability to enhance taste while reducing sugar content makes it highly valuable in formulating low-calorie and sugar-free products.
The dominance of food and beverages is also driven by the global shift toward digestive health and wellness. Consumers are increasingly seeking products that offer added nutritional benefits, and oligofructose meets this demand by promoting gut health and improving satiety. Its versatility allows manufacturers to incorporate it into a variety of items, ranging from yogurts and smoothies to energy bars and fortified drinks.
The segment’s leadership further reflects the broad commercial acceptance of oligofructose in clean-label and functional formulations. With food and beverage companies innovating rapidly to meet consumer expectations, this application area is set to sustain strong momentum, ensuring oligofructose remains a key ingredient in the sector’s growth.
Key Market Segments
By Source
By Product Type
Powder
Liquid
Crystal
Pill
By Application
Food and Beverages
Infant Formula
Dietary Supplements
Others
Driving Factors
Rising Demand for Prebiotic and Digestive Health Products
One of the strongest driving factors for the oligofructose market is the rising global demand for prebiotic and digestive health products. Consumers today are more aware of the importance of gut health, which is directly linked to overall wellness and immunity.
Oligofructose, being a natural prebiotic fiber, supports the growth of beneficial gut bacteria, making it a preferred ingredient in functional foods and supplements. The trend toward clean-label and natural products has further strengthened its demand in bakery, dairy, and beverages.
With lifestyle-related issues such as obesity and digestive problems increasing, people are actively seeking foods that deliver both taste and health benefits. This steady consumer shift is fueling the strong growth of oligofructose in global markets.
Restraining Factors
High Production Costs Limit Wider Market Expansion
A major restraining factor for the oligofructose market is the high production cost associated with its extraction and processing. Oligofructose is mainly derived from sources like chicory root, and the manufacturing process involves specialized technology and equipment to maintain purity and quality.
These factors raise the overall cost, making the end product more expensive compared to other fibers or sweeteners. For many manufacturers in developing regions, this creates barriers to adoption since cost-sensitive markets may prefer cheaper alternatives.
Additionally, fluctuating raw material availability can further add to price instability. While demand for digestive health solutions is strong, high costs remain a hurdle that slows down mass penetration and limits its accessibility to wider consumer groups.
Growth Opportunity
Expanding Use in Functional and Plant-Based Foods
A key growth opportunity for the oligofructose market lies in its expanding use within functional and plant-based food categories. As consumers shift toward healthier diets, there is a strong demand for products that offer both nutritional benefits and clean-label appeal.
Oligofructose, with its natural prebiotic properties and low-calorie sweetness, fits perfectly into this trend. It can be easily incorporated into plant-based dairy alternatives, protein bars, energy drinks, and fortified snacks, making it attractive for brands innovating in health-focused product lines.
Moreover, the rising popularity of vegan and vegetarian diets opens doors for oligofructose to act as both a functional ingredient and a sugar replacer. This broadening application base presents significant long-term growth opportunities for the market.
Latest Trends
Growing Popularity of Clean-Label Prebiotic Ingredients
One of the latest trends in the oligofructose market is the growing popularity of clean-label prebiotic ingredients. Consumers are becoming more cautious about what goes into their food and prefer products with simple, natural, and recognizable ingredients.
Oligofructose fits this demand well since it is derived from natural sources and provides both sweetness and digestive health benefits without artificial additives. Food and beverage companies are increasingly reformulating their products to highlight oligofructose on labels, positioning it as a functional fiber that supports gut health.
This clean-label movement is not just a passing preference but a long-term trend, and it is pushing manufacturers to innovate while using oligofructose as a trusted, consumer-friendly ingredient.
Regional Analysis
In 2024, North America dominated the Oligofructose Market with a 38.4% share, worth USD 5.1 Bn.
The Oligofructose Market shows varied growth across global regions, with North America emerging as the leading market. In 2024, North America held a dominant position, accounting for 38.4% of the market and reaching a value of USD 5.1 Bn.
This leadership is driven by strong consumer awareness of digestive health, rising demand for functional foods, and the increasing shift toward natural and low-calorie ingredients. The region’s advanced food and beverage industry provides a favorable environment for the incorporation of oligofructose into dairy, bakery, and nutraceutical products.
Furthermore, the growing trend of clean-label and prebiotic-rich foods has strengthened its adoption among health-conscious consumers. Europe follows closely, supported by its established functional food sector and regulatory support for prebiotics. Asia Pacific is experiencing rapid momentum due to urbanization and dietary changes, while Latin America and the Middle East & Africa show steady but smaller growth patterns.
Overall, while all regions are contributing to the global market’s expansion, North America clearly dominates as the most influential player, reflecting both consumer demand and industry innovation in oligofructose applications. This regional strength positions North America as the benchmark for growth and innovation in the global oligofructose landscape.
Key Regions and Countries
North America
Europe
Germany
France
The UK
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
South Korea
India
Australia
Rest of APAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
GCC
South Africa
Rest of MEA
Key Players Analysis
In 2024, Baolingbao Biology Co. Ltd. continues to strengthen its presence in the oligofructose market with a strong focus on ingredient innovation and large-scale production capacity. The company has positioned itself as a key supplier in Asia and beyond, leveraging its expertise in functional sweeteners and dietary fibers. Its ability to provide consistent quality and competitive pricing makes it a vital player in meeting the rising global demand for prebiotic ingredients.
Beneo GmbH, a well-established name in functional ingredients, plays a central role in the market with its emphasis on health-driven solutions. The company has built its reputation around chicory root–based fibers, with oligofructose being one of its signature offerings. In 2024, Beneo’s strategy is centered on supporting digestive wellness, weight management, and blood sugar control, aligning closely with consumer health trends. Its strong R&D investments and collaborations with food and beverage manufacturers further reinforce its market leadership.
BRENNTAG SE, as a leading distributor of specialty chemicals and ingredients, contributes significantly to the oligofructose market by bridging the gap between manufacturers and end-use industries. In 2024, the company’s strength lies in its extensive global distribution network and technical expertise, enabling efficient supply to diverse sectors, including food, beverage, and nutrition. By offering tailored solutions and technical support, BRENNTAG adds value beyond distribution, ensuring oligofructose reaches a wide range of applications.
In June 2025, DSM‑Firmenich broke ground on a new high-tech plant in Parma, Italy. This facility, expected to be completed by Q1 2027, will expand production of dry functional blends, including flavors and possibly fiber-infused products for food applications.
In May 2025, Beneo entered a global strategic partnership with WACKER to launch the human milk oligosaccharide (HMO) 2’-Fucosyllactose (2’-FL). This move expands Beneo’s portfolio beyond chicory‑derived prebiotics into advanced infant nutrition. WACKER handles production through precision fermentation in Europe, and Beneo manages global commercialization.
Corporate Bitcoin investment is gaining momentum as real estate developers and investors increasingly explore digital assets as a means of diversification and value creation. This trend is reflected in the growing adoption of Bitcoin in decentralized finance (DeFi) ecosystems, regulatory advancements in crypto-friendly markets, and the integration of Bitcoin into tangible asset classes like real estate. Data from recent developments indicate that institutional and retail participants alike are recognizing Bitcoin as a strategic component of their investment portfolios.
Threshold Network, a decentralized protocol behind trust-minimized Bitcoin (tBTC), has advanced its integration with the Sui blockchain, significantly expanding Bitcoin’s utility in decentralized finance. As of Phase 2 of the tBTC integration, more than 20% of Sui’s total value locked (TVL) is now composed of Bitcoin DeFi assets. This development has been driven by strong user engagement, with over $10 million in tBTC supplied to lending platforms like Alphalend and $2.8 million in TVL generated through liquidity pools. These figures underscore growing demand for Bitcoin-based credit and yield strategies within the DeFi space. Threshold Network’s CEO, Maclane Wilkison, noted that the integration signals a clear product-market fit for Bitcoin on Sui, demonstrating its potential as a programmable asset in on-chain finance.
Sui’s emergence as a key hub for BitcoinFi is reshaping the landscape of cross-chain liquidity. As one of the first non-Ethereum Virtual Machine (non-EVM) blockchains to prioritize Bitcoin utility, Sui has enabled innovative use cases such as Bitcoin-backed lending, trading, and yield generation. Alphalend’s money markets, liquidity pools on Bluefin, and collateralized BTC options on Bucket Protocol are among the initiatives propelling Sui’s rise. With Bitcoin representing over 50% of the global crypto market capitalization, the platform’s focus on interoperability and capital efficiency is attracting both retail and institutional participants. Adeniyi Abiodun of Mysten Labs, Sui’s core development team, emphasized that the blockchain has become a natural home for Bitcoin liquidity in a short span, driven by community demand and technological innovation.
Meanwhile, real estate is also embracing Bitcoin as a payment and investment tool. In the United Arab Emirates, RAK Properties, a leading developer in Ras Al Khaimah, has partnered with fintech firm Hubpay to accept cryptocurrencies such as Bitcoin, Ethereum, and Tether for property purchases. The initiative aligns with Ras Al Khaimah’s Vision 2030 economic strategy and aims to attract a new cohort of global, crypto-savvy investors. Transactions are fully regulated, with digital assets converted to UAE dirhams through Hubpay’s platform before being settled in the developer’s accounts. CFO Rahul Jogani highlighted that the move represents a milestone in innovation and accessibility for the real estate sector, positioning Ras Al Khaimah as a competitive player in the global property market.
In the U.S., the intersection of real estate and Bitcoin is also gaining traction. Yoshiharu Global, a Japanese ramen chain, has rebranded as Vestand Inc. and shifted its focus to an asset-backed business model that incorporates corporate cryptocurrency treasury management and real estate investments. The company’s strategy includes integrating Bitcoin into its capital structure while expanding its real estate portfolio through Security Token Offerings (STOs). CEO Ji-Won Kim stated that the new approach combines tangible assets with a crypto treasury strategy, signaling a broader trend of real estate and crypto convergence among forward-thinking investors.
Data from the Chainalysis 2025 Global Crypto Adoption Index further supports the growing institutional and retail participation in crypto. The report highlights the rise of institutional activity in Bitcoin, particularly in North America and Europe, where the approval of spot Bitcoin ETFs and regulatory clarity have spurred adoption. Meanwhile, APAC continues to dominate in terms of grassroots usage, with India, Vietnam, and Pakistan leading in transaction volume and engagement. The report also underscores Bitcoin’s dominance in fiat on-ramping, with over $4.6 trillion in inflows during the past 12 months, far outpacing other asset categories.
The convergence of Bitcoin and real estate signals a broader shift in how investors approach digital assets and traditional markets. As blockchain technology continues to expand the utility of Bitcoin, real estate developers and institutional investors are increasingly viewing the cryptocurrency as a strategic tool for diversification, liquidity, and capital appreciation. This trend is likely to accelerate as more platforms introduce infrastructure for cross-chain and real-world asset integration, solidifying Bitcoin’s role in a multi-asset investment landscape.
Source:
[1] Bitcoin Adoption on Sui Accelerates as Threshold Network and Sui Launch Phase 2 of tBTC Integration (https://decrypt.co/337916/bitcoin-adoption-on-sui-accelerates-as-threshold-network-and-sui-launch-phase-2-of-tbtc-integration)
[2] Bitcoin Adoption on Sui Accelerates as Threshold Network and Sui Launch Phase 2 of tBTC Integration (https://markets.businessinsider.com/news/currencies/bitcoin-adoption-on-sui-accelerates-as-threshold-network-and-sui-launch-phase-2-of-tbtc-integration-1035110932)
[3] 2025 Global Crypto Adoption Index (https://www.chainalysis.com/blog/2025-global-crypto-adoption-index/)
[4] Major UAE Real Estate Developer RAK Properties to Accept Bitcoin for Property Purchases (https://finance.yahoo.com/news/major-uae-real-estate-developer-125740562.html)
[5] Yoshiharu changes name to Vestand, shifts focus to crypto and real estate (https://www.streetinsider.com/Corporate+News/Yoshiharu+changes+name+to+Vestand%2C+shifts+focus+to+crypto+and+real+estate/25282413.html)
The deal runs from 3 September to 9 September across Woolworths stores nationwide, so if you’re grabbing your regular shop, consider this your sign to swing by the tea section.
So next time you’re picking up eggs and milk, don’t overlook that wall of green in the aisle — your upgraded mornings are sitting right there for less than a tenner.
