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Craft Tea Market The Craft Tea Market in 2024: A Steep Rise

By Published On: July 11, 20245.1 min readViews: 460 Comments on Craft Tea Market The Craft Tea Market in 2024: A Steep Rise

Craft Tea Market to reach over USD 539.95 Mn by the year 2031 – Exclusive Report by InsightAce AnalyticAccording to a new report by InsightAce Analytic, the “Craft Tea Market” in terms of revenue was estimated to be worth $363.84 Mn in 2023 and is poised to reach $539.95 Mn by 2031, growing at a CAGR of 5.18% from 2024 to 2031.

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Current Market Snapshot: Drivers, Opportunities, and Restraints in the Global Craft Tea Market


• Small-Batch and Artisanal Production: Consumers are increasingly drawn to the unique character and quality associated with small-batch and artisanal tea production methods.

• Wide Range of Tea Blends and Varieties: Craft tea offers a vast and diverse selection of blends and varietals, catering to a wider range of taste preferences compared to traditional commercial teas.

• Focus on Authenticity and Quality: Craft tea emphasizes using high-quality ingredients and traditional processing techniques, resonating with consumers who value authenticity and premium experiences.


• Restricted Distribution and Accessibility: Craft tea is often not as widely available as commercially produced tea, limiting consumer access, particularly in certain regions.

• Higher Price Points: Compared to mass-produced tea, craft tea typically comes with a higher price tag, potentially deterring some budget-conscious consumers.

• Competition with Well-Established Brands: Established tea brands with extensive distribution networks present a significant competitive challenge for smaller craft tea companies.


• An Aging Population: As the global population ages, the demand for health-conscious products like craft tea with perceived health benefits is expected to rise.

• Sustainability Initiatives: Craft tea producers that prioritize sustainable sourcing and environmentally friendly practices can attract a growing segment of eco-conscious consumers.

• Innovation in Flavor Diversity: Continued innovation in flavor profiles and exploration of new tea varietals can broaden the appeal of craft tea and attract new customer segments.

Market Analysis:

The craft tea market is experiencing significant growth, driven by consumer interest in unique and high-quality tea experiences. The emphasis on handcrafted methods, wellness benefits, and flavor exploration resonates with today’s consumer preferences. Craft tea companies are leveraging online channels and direct-to-consumer models to expand their reach, while educational marketing initiatives aim to foster customer awareness and appreciation for the craft tea experience.

List of Prominent Players in the Craft Tea Market:

• Lupicia Co., Ltd

• Cofco

• Teasenz

• California Tea House

• Panella Foods And Beverages Private Limited

• Bettys And Taylors Group Ltd

• Fms Consumer Products Pvt Ltd

• Bharat Group

• Vahdam

• Stash Tea

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Recent Developments:

• In November 2021, Tata Consumer Varieties redesigned their Tetley Green Tea and added vitamin C to two new products, Tata Tea Tulsi Green and Tata Tea Gold Care. These fresh products are created with advantageous components that raise the body’s defenses and increase wellness.

• In June 2021, Yogi tea purchased Granum Inc. (Choice Organic Teas), a business that produces organic teas. With this acquisition, the firm hopes to strengthen its portfolio of organic teas and compete in the rapidly expanding organic tea market.

• In May 2021, LUPICIA will offer more than 400 kinds of fresh teas throughout the year, ranging from seasonal teas to our original blends of flavored teas.We invite you to journey into the fascinating world of tea with LUPICIA FRESH TEA.

Craft Tea Market Dynamics:

Market Drivers: Artisanal and Small-Batch Production

The craft tea market is experiencing significant momentum, propelled by the driving force of artisanal and small-batch production. Consumers are increasingly drawn to the authenticity, quality, and uniqueness offered by teas crafted in small quantities using traditional methods.

Artisanal production allows for meticulous sourcing of high-quality tea leaves, often handpicked and processed with care. This emphasis on craftsmanship resonates with consumers seeking distinct flavor profiles and a connection to the tea-making process.

Challenges: Limited Accessibility and Distribution

Limited accessibility and distribution channels pose significant challenges to the growth of the craft tea market. Craft teas, often produced in small batches with an emphasis on quality and uniqueness, may need help in reaching a broader consumer base due to constrained distribution networks. The niche nature of artisanal teas makes them less accessible in certain markets or regions, hindering the market’s overall expansion.

North America Is Expected To Grow With The Highest CAGR During The Forecast Period

The North America Craft Tea Market is likely to register a significant revenue share and develop at a rapid CAGR in the near future. The region’s growth is propelled by an increasing consumer inclination toward artisanal and premium beverages, coupled with a rising demand for diverse and unique tea experiences.

The craft tea movement aligns with the evolving preferences of North American consumers who seek authenticity, quality, and novel flavor profiles. Factors such as a well-established tea culture, a growing awareness of health and wellness trends, and a robust market for specialty beverages contribute to North America’s prominence in driving the craft tea market’s dynamic expansion.

Segmentation of Craft Tea Market-

By Product Type-

• Blooming Craft Tea

• Active Craft Tea

• Floating Floss Craft Tea

By Distributional Channels-

• Online

• Offline

o Supermarkets and Hypermarkets

o Specialty Stores

o Convenience Stores

o Others

By End User-

• Commercial

• Individual

By Region-

North America-

• The US

• Canada

• Mexico


• Germany

• The UK

• France

• Italy

• Spain

• Rest of Europe


• China

• Japan

• India

• South Korea

• South East Asia

• Rest of Asia Pacific

Latin America-

• Brazil

• Argentina

• Rest of Latin America

Middle East & Africa-

• GCC Countries

• South Africa

• Rest of Middle East and Africa

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About Us:

InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions.

Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses.

We help clients gain a competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets, and repositioning products.

Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

This release was published on openPR.

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