The new year is a time for reaffirming health commitments, with many people open to discovering products to support their goals—and Proper is a new supplement brand poised to do just that. Created to redefine the supplement space with nutrient-dense, solution-focused formulas for modern consumers, Proper delivers the support people need with the great taste they desire.

Created by fitness entrepreneur, television personality and wellness advocate Amanda Kloots, Proper is introducing itself to the world with products like The Greens for overall well-being, The Pinks for gut health and The Oranges for immune support. “We’ve put taste at the center of our formulations because we believe wellness should never feel like a compromise,” says Kloots.

While some of the supplement flavors are crisp and refreshing, others are subtle sweet, making daily health support especially enticing.