In this video, Greg Horn, president and CEO of Specialty Nutrition Consulting, reflects on the transformative role the Dietary Supplement Health and Education Act of 1994 (DSHEA) played in the supplement industry. Without DSHEA, product categories like amino acids and botanicals may not have developed as they did. But DSHEA also represents collaboration within the industry. For its passage, the industry came together for the first time to support a unified regulatory framework, highlighted by a massive letter-writing campaign to Congress, spearheaded by Horn and GNC. Horn explains how DSHEA established rules that many in the industry take for granted today, giving brands a clear structure to channel their creativity and business instincts. Watch the interview to learn how DSHEA continues to influence the industry’s innovation and growth. 

Watch the full documentary, The DSHEA Effect, here. 

Produced by: New Hope Network and Nutrition Business Journal.  
Underwritten by: Ingredion, Country Life, Alkemist Labs, Now Foods and Specialty Nutrition Consulting.