Japan looks to cash in on matcha boom
What’s the deal with green tea and why is it so popular?
Three Kyodo News reporters — Eduardo Martinez, Junko Horiuchi and Donican Lam — talk about the Japanese government mulling the idea of exploiting the popularity of matcha to boost green tea exports. But what is matcha, and why is it so popular? They also discuss the reasons behind the decline in consumption of traditional green tea.
Article mentioned in the podcast:
Japan looks to cash in on matcha boom to boost green tea exports
Kyodo News presents a bilingual podcast for English learners about the ins and outs of news writing and how to translate tricky Japanese phrases into English. Have fun listening to journalists discuss recent articles as they occasionally go off on unrelated tangents.
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Photo shows matcha creme puffs sold by New York-based Japanese tea company Kettl Tea Inc. (Photo courtesy of Japan Food Product Overseas Promotion Center)(Kyodo)
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