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Matcha Crisis | Global green tea boom disrupts supply

By │Published On: March 10, 2025│0.3 min read│Views: 16│0 Comments on Matcha Crisis | Global green tea boom disrupts supply│

CAPE TOWN – Social media loves Matcha. 

Viral videos of products with the Green Tea powder have fuelled a global matcha craze, leading to an unexpected shortage in Tokyo, as Japan struggles to meet the skyrocketing demand.

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To discuss the impact on supply, is Andreas Forsyth-Thompson, founder of Nice to Matcha IN Cape Town spoke to eNCA.


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