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Euromonitor Recognizes USANA Philippines as the Market Leader from 2019 to 2025
MANILA, Philippines, Nov. 20, 2025 /PRNewswire/ — USANA Health Sciences, Inc., a global leader in health and wellness, has once again been recognized as the No. 1 dietary supplements brand in the Philippines* by Euromonitor International—marking an unprecedented seven consecutive years at the top (2019–2025).
This continued recognition underscores USANA’s unwavering commitment to delivering science-based nutrition, premium-quality products, and exceptional trust among Filipino consumers.
“To be recognized as the leading dietary supplements brand in the Philippines for seven straight years is an incredible honor,” said Vivienne Lee, Regional Vice President of Asia Pacific. “It’s a true testament to the power of our science, our products, and the passion of our Philippine team and Brand Partners who continue to share the USANA vision of true health and wellness.”
Since opening its corporate office in Makati’s Enterprise Center in 2009, USANA Philippines has become one of the company’s most vibrant and successful markets. This seventh consecutive Euromonitor distinction further reinforces USANA’s reputation as the trusted choice for health-conscious Filipinos.
“This achievement is something we proudly share with our amazing Brand Partners and customers,” said Cherry Ampig, General Manager, USANA Philippines. “Seven years of being No. 1 proves that USANA’s commitment to quality and integrity never wavers—and that our products continue to make a real difference in people’s lives.”
To explore USANA’s award-winning nutritional and skincare products, visit USANA.com.
As a global leader in independent market research, Euromonitor International provides trusted insights and verified market data, helping brands like USANA validate their impact and leadership across industries and regions.
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*Claim: No.1 Dietary Supplements in Philippines Footnote: “Source Euromonitor International Limited; Dietary Supplements, % retail value share, 2025 data. CH2026ed.” |
About USANA
USANA (NYSE: USNA) has been providing premium-quality nutrition and lifestyle products for more than 30 years. From its award-winning supplements manufactured in its FDA-registered facility to its cutting-edge Celavive skincare and healthy living products, USANA is committed to empowering people to live healthier, more vibrant lives.
Discover the future of nutrition at USANA.com or explore the science at AskTheScientists.com.
The best support level of Dogecoin is at $0.08, with 27.4 bn coins being concentrated there. This is an indicator of good price stability and gets the currency ready to take the next big step.
Dogecoin is still unbelievably strong, with huge support at 0.08. Based on the current on-chain data, there are 27.4 billion coins of Dogecoin at this level, which is the largest support area of the cryptocurrency.
The cluster provides a reliable floor price that attracts steady buying interest and cushions against price volatility.
Dogecoin is pegged at $0.08 and offers a decent foundation on which subsequent price dynamics will be anchored.
According to market watchers on X like Ali Charts, this zone is important in the ongoing demand using heatmaps and technical analysis.
Source – X
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At a current price of over $0.15, Dogecoin has been performing consistently strongly as it sits on the resistance levels above its critical support wall of $0.08.
In spite of the recent decrease in trading volumes, which is indicative of reduced speculative trading in the short term, the fundamental price structure remains intact.
The market cap of Dogecoin is approximately 24 bn, with its support zones containing more than 27 bn coins.
Price floors such as the $0.08 fortress are of great importance since the supply of Dogecoin grows with unlimited issuance.
This amount of accumulation minimizes the selling pressure in the market decline and increases the confidence of probable growth.
The coin price tends to retrace toward powerful support areas, and repeated spikes and dips reveal the $0.08 cluster as the anchor.
The price movement of Dogecoin is exhibiting a strong technical position. Strong buying interest at $0.08 implies that buyers will mitigate sudden sell-offs and drive a steady increase toward resistance around $0.20 or higher if volume rises.
This hotspot of support serves as a catapult, holding the price cushioned far above it. The trend is indicating a balanced perspective with supply-demand forces centered at $0.08.
Anchorage Digital and Mezo have entered into a strategic alliance aimed at broadening institutional access to Bitcoin-based financial instruments, representing a notable advancement in the development of
Bitcoin
finance (BitcoinFi). Announced on November 19, 2025, this partnership allows institutional investors to secure loans using their Bitcoin as collateral through Mezo’s MUSD stablecoin at a fixed 1% interest rate and
earn returns via veBTC tokens
. The collaboration utilizes Anchorage Digital’s Porto, an institutional-grade self-custody wallet, to deliver a secure and regulatory-compliant framework for these offerings
according to industry analysis
.
This partnership addresses a significant market need: despite strong institutional interest in Bitcoin, its use for yield generation or liquidity access has been relatively constrained
according to market reports
. Mezo’s platform provides a solution by enabling users to lock up Bitcoin for durations ranging from 6 to 30 days, earning veBTC-based rewards. These incentives come from sharing on-chain network fees, with longer lockups offering greater returns and governance influence over the protocol’s economics
as detailed in a recent report
. The veBTC system is intended to make Bitcoin’s value distribution more accessible, aligning with Mezo’s goal of building a decentralized banking ecosystem
according to industry analysis
.
Anchorage Digital’s status as a federally regulated crypto bank, along with its global regulatory credentials—such as the Major Payment Institution License from Singapore’s Monetary Authority—further strengthens the partnership’s legitimacy
according to financial analysis
. This collaboration builds on Anchorage’s recent moves into Bitcoin-native DeFi, including its connection with BOB’s hybrid Bitcoin-Ethereum platform
as reported by industry sources
. By merging established custody solutions with decentralized finance, Anchorage and Mezo seek to unlock up to $45 billion in Bitcoin-backed lending opportunities by 2030,
according to a February 2025 market report
.
Institutional participation is already on the rise. In the last nine hours, Anchorage Digital has received 4,094
BTC
(approximately $405 million) from organizations such as Coinbase, Cumberland, and
Galaxy Digital
,
indicating sustained institutional engagement
. Meanwhile, Mezo CEO Matt Luongo highlighted the partnership’s significance in advancing Hal Finney’s vision of a Bitcoin-powered banking system, where users can issue digital money backed by Bitcoin without depending on centralized entities
according to market analysis
.
The immediate effects of the partnership are clear: borrowing with MUSD is now available on Porto, and veBTC rewards are set to launch in early 2026
as reported in official announcements
. For listed companies and digital asset treasury managers, this integration offers a compliant gateway into BitcoinFi, allowing them to enhance liquidity and returns without liquidating their Bitcoin reserves
according to industry experts
. As the total value locked in Bitcoin DeFi has surged from $200 million to over $8 billion in just 18 months
according to market data
, the Anchorage-Mezo partnership positions institutions to benefit from Bitcoin’s expanding influence in contemporary finance.
What natural and organic products are driving sales from coast to coast? Take a look at retailers’ top sellers. And if your store is interested in being featured in What’s Selling, e-mail editor@wfcinc.com

Cardano continues to face steady downward pressure as traders monitor weakening momentum across major timeframes. The market keeps pushing ADA toward new lows as volatility increases and buyers fail to reclaim important levels. The current structure shows a market driven by caution, with traders responding to each failed bounce by reducing exposure.
ADA trades near $0.4689 after rejecting several recovery attempts on the mid-range oscillators. The 20-SMA stays above the market and acts as firm dynamic resistance. Moreover, lower highs continue to form across the 4-hour cha…
Read The Full Article Cardano Price Prediction: ADA Extends Its Downtrend as Exchange Outflows Build On Coin Edition.
Tuesday’s low tested but held well above the 20-day moving average, yet the 38.2% level and hammer structure provided the true catalyst. Such aggressive buying off a key retracement, combined with immediate recapture of broken technical levels, underscores robust demand and buyer commitment.
A daily close above Tuesday’s $4.62 high validates today’s breakout and sharply raises odds for bulls to retain control. This sets up a direct challenge of the recent $4.88 swing high, with potential to trigger a higher swing high and bull-trend continuation.
The brief dip offered an ideal entry or add zone for traders anticipating $4.57 (today’s low), which will now hold as higher support. As long as that level contains selling, upside momentum should persist.
The reclaimed 10-day average must now act as dynamic support; failure there would flash the first bearish warning. A decisive drop below $4.57 would erase the higher-low sequence and invite deeper retest—though one quick violation with swift recovery remains tolerable in a strong trend.
The ascending top channel line—touched at the recent peak—remains the primary overhead objective. Sustained trade above $4.88 opens acceleration toward that measured line and potentially higher extensions.
Wednesday’s hammer reversal from 38.2% support and recapture of the 10-day/channel line places buyers firmly back in charge. A close above $4.62 targets $4.88 quickly, with the channel top next. Defend $4.57–$4.46 to keep the bull case intact; only sustained trade below the 10-day average would shift near-term bias lower.
– Written by
Frank Davies
STORY LINK GBP/USD Forecast: Pound Sterling Risks $1.30 as Markets Turn Cautious
The Pound to US Dollar exchange rate (GBP/USD) drifted lower on Wednesday as investors erred on the side of caution, boosting appetite for the safe-haven US Dollar.
At the time of writing, GBP/USD was trading near $1.3116, roughly 0.2% down from the day’s opening levels.
The US Dollar (USD) firmed on Wednesday as worries over a possible stock market pullback encouraged investors to rotate into safer assets.
Nerves were particularly heightened ahead of Nvidia’s third-quarter earnings release — a report widely viewed as a barometer for broader tech-sector momentum. A disappointing result could revive fears of overstretched valuations.
Additional support for the US Dollar came as markets waited for the publication of the Federal Reserve’s October meeting minutes.
USD traders broadly expect the minutes to reinforce the hawkish message delivered recently by Fed Chair Jerome Powell, further reducing the likelihood of a rate cut in December.
The Pound (GBP) lost ground on Wednesday after fresh inflation data strengthened expectations that the Bank of England will cut interest rates next month.
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Figures from the Office for National Statistics showed headline inflation slipping from 3.8% to 3.6% in October, while core inflation eased from 3.5% to 3.4%.
The cooling in price pressures, driven largely by a steep year-on-year decline in energy costs, aligned with market forecasts and marked the first drop in inflation since May.
In response, investors ramped up bets on another 25bps BoE rate cut in December, with markets expecting the dovish bloc on the Monetary Policy Committee to win out as economic momentum continues to sag.
However, the data wasn’t entirely negative for Sterling. The easing of inflation pushed gilt yields lower, potentially giving Chancellor Rachel Reeves some additional fiscal flexibility when she delivers next week’s autumn budget.
Looking ahead to Thursday, all eyes will be on the delayed release of September’s US non-farm payrolls.
Economists expect the data, postponed for nearly two months by the US government shutdown, to show 50,000 new jobs were created, up from August’s subdued 22,000 print.
Even with this improvement, the figures would still point toward a cooling labour market. Any signs of softening could weigh on the US Dollar if they encourage traders to reassess the prospect of a Fed rate cut later in the year.
Meanwhile, lingering uncertainty surrounding the UK’s autumn budget is likely to keep the Pound under pressure through the session.
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TAGS: Pound Dollar Forecasts
Consumers have long looked to dietary supplements to support their exercise and weight management goals, which often go hand-in-hand. But now that GLP-1 drugs have supercharged the conversation around healthy weight, even more shoppers are hungry for high-quality natural products to help them become fitter, stronger and overall healthier.
Women represent a large slice of this market, and many are asking their local supplement retailers to recommend the best products to meet their unique physiologies and needs. We sent our female Secret Shopper to investigate how one store handled this topic, then had an expert provide additional intel to share in the aisles.
Natural Foods Merchandiser: As I’m exercising more and moving toward a healthier weight, what supplements are most important?
Retailer: Great question! The answer kind of depends on your diet. Are you eating lots of protein? That’s super important for fueling exercise.
Natural Foods Merchandiser: I try to, but I might not always succeed.
Retailer: Yeah, it’s pretty common for women starting a weight loss journey to fall short on protein, especially if you’re taking a GLP-1 drug that curbs hunger. So, a protein supplement might be smart. There are all kinds of shakes and powders and other cool products that make it easy—and tasty—to get your daily protein fix.
Natural Foods Merchandiser: Super. Any other supplements I should consider?
Retailer: Protein is the most important. Beyond that, I guess it depends on your individual goals and needs.
Susan Kleiner, Ph.D., R.D., owner of High Performance Nutrition and co-founder of the International Society of Sports Nutrition
Our expert educator: Susan Kleiner, Ph.D., R.D., owner of High Performance Nutrition and co-founder of the International Society of Sports Nutrition
While a variety of supplements can be beneficial while ramping up exercise and trying to get healthier, a few big ones just can’t be ignored. Protein is No. 1, so I’m glad the retailer mentioned it. Many women think they get enough protein, but they rarely do. For most women, the recommendation is about 1 gram of protein per pound of bodyweight per day.
But as more research has been done specifically on females, we’re seeing that we need a little more protein around exercise. To build and maintain muscle, as well as bone, women must be well fed and get sufficient protein.
No. 2 is creatine, which benefits mood, focus, sleep, heart health, cellular metabolism—and getting the most out of your muscles. Any cell that uses energy uses creatine, and nobody consumes enough. You’d have to eat pounds of meat daily, so I suggest supplementing creatine at 5 grams a day. And no, women will not get bloated, gain weight or look like Arnold Schwarzenegger—you’ll just get stronger and recover better from exercise.
Next, focus on gut health, which impacts the entire body. When we start to exercise and change our diets, we can go through transitional periods with our gut. A daily probiotic supplement can enhance the beneficial cultures in your gut, while prebiotic fibers feed those organisms that keep your microbiome healthy. Along with eating fiber-rich foods, a daily prebiotic supplement can help.
Lastly, get your omega-3s, whether from fish oil, microalgae or another source. Yes, we need EPA and DHA, but we also need other omega-3s such as stearidonic acid and gamma-linoleic acid. I really like Ahiflower, a regeneratively grown plant that offers broad-spectrum omega-3s.
Ripple (XRP) is largely in bearish hands, trading at $2.12 at the time of writing on Wednesday. A bearish wave is stirring volatility in the broader cryptocurrency market amid a prolonged sell-off.
Since XRP hit a record high of $3.66 on July 18, the path of least resistance has generally been downward. Macroeconomic uncertainty, profit-taking, and the lack of prominent price catalysts are some of the factors weighing on the cross-border token.
If risk-off sentiment persists amid weak derivatives and spot markets, the current decline could extend below the critical $2.00 level.
RippleX researcher J. Ayo Akinyele stated that the XRP Ledger has made significant progress over the years, from powering payments and enabling the settlement of real-world assets (RWAs) to supporting real-time liquidity across global markets.
Akinyele argued that the launch of the Canary XRP Exchange Traded Fund (ETF) last week is a sign that adoption is growing, backed by institutional demand. However, the protocol must first figure out how to generate staking rewards and distribute them fairly. The Head of Engineering at RippleX added that native staking on the XRP Ledger could be the next step.
David Schwartz, Ripple’s Chief Technology Officer (CTO), replied to Akinyele’s post in X, saying that he has been mulling over how XRP is used in Decentralised Finance (DeFi).
“With programmability initiatives and smart contract discussions underway, it seemed like a good time for us to also discuss what other DeFi capabilities natively could look like,” Schwartz stated.
Retail demand for XRP has not picked up following the October 10 deleveraging event, which liquidated over $19 billion in crypto assets in a single day.
CoinGlass data on the XRP derivatives market shows the futures Open Interest (OI) averaging $3.85 billion on Wednesday, slightly up from Tuesday’s $3.6 billion but significantly below the $4.17 billion recorded on November 1.

A steady increase in OI is required to support XRP’s short-term recovery, indicating that investors have confidence in the token and the ecosystem and are willing to increase their risk exposure.
Meanwhile, XRP OI-Weighted Funding Rate has risen to 0.0090% on Wednesday from Tuesday’s 0.0005%, as traders increasingly pile into long positions.
The cross-border remittance token must hold above $2.07-$2.10 short-term support to improve risk appetite. Otherwise, signs of further weakness may reinforce the bearish outlook.

XRP teeters above support between $2.07 and $2.10 at the time of writing on Wednesday as bears tighten their grip. The Relative Strength Index (RSI) is at 37 and falling toward oversold territory on the daily chart, which asserts the bearish outlook.
Similarly, the Moving Average Convergence Divergence (MACD) indicator has maintained a sell signal since Sunday. The MACD line in blue remains below the red signal line, suggesting risk-averse action for investors.

A break below XRP’s immediate support at $2.07-$2.10 could validate an extended correction below the critical $2.00 level. The next key area to watch is $1.90, which was last tested in June.
Still, a trend reversal is possible from the current $2.07-$2.10 support if investors increase their exposure while anticipating a steady rebound toward the 50-day Exponential Moving Average (EMA) at $2.46.
An Exchange-Traded Fund (ETF) is an investment vehicle or an index that tracks the price of an underlying asset. ETFs can not only track a single asset, but a group of assets and sectors. For example, a Bitcoin ETF tracks Bitcoin’s price. ETF is a tool used by investors to gain exposure to a certain asset.
Yes. The first Bitcoin futures ETF in the US was approved by the US Securities & Exchange Commission in October 2021. A total of seven Bitcoin futures ETFs have been approved, with more than 20 still waiting for the regulator’s permission. The SEC says that the cryptocurrency industry is new and subject to manipulation, which is why it has been delaying crypto-related futures ETFs for the last few years.
Yes. The SEC approved in January 2024 the listing and trading of several Bitcoin spot Exchange-Traded Funds, opening the door to institutional capital and mainstream investors to trade the main crypto currency. The decision was hailed by the industry as a game changer.
The main advantage of crypto ETFs is the possibility of gaining exposure to a cryptocurrency without ownership, reducing the risk and cost of holding the asset. Other pros are a lower learning curve and higher security for investors since ETFs take charge of securing the underlying asset holdings. As for the main drawbacks, the main one is that as an investor you can’t have direct ownership of the asset, or, as they say in crypto, “not your keys, not your coins.” Other disadvantages are higher costs associated with holding crypto since ETFs charge fees for active management. Finally, even though investing in ETFs reduces the risk of holding an asset, price swings in the underlying cryptocurrency are likely to be reflected in the investment vehicle too.
The new builder economy expansion fund targets the MapleStory Universe ecosystem, aiming to connect gaming, digital finance, and AI into a sustainable Web3 platform.
On November 19, 2025 in Abu Dhabi, NEXPACE unveiled a new Ecosystem Fund that plans to deploy up to US$50 million to support long-term growth of both the MSU and wider NEXPACE ecosystem. The initiative is designed to boost gaming innovation and expand Web3 infrastructure around the franchise.
NEXPACE describes the vehicle as a cornerstone for building an open, self-sustaining Web3 platform. Moreover, it aims to provide financial rails and a builder foundation so communities can create digital worlds where play, creativity, and on-chain economies converge within the same network.
Nexpace, an affiliate of global gaming leader Nexon, plans to invest across adjacent sectors that reinforce core ecosystem fundamentals. These include financial infrastructure, AI, tokenized real-world assets (RWAs), and the broader builder economy supporting next-generation interactive experiences.
The vision extends beyond any single game. Instead, the fund targets the operational and structural bottlenecks that have constrained traditional, siloed blockchain game ecosystems. However, any allocation will only be deployed following a formal internal review and approval process for each project.
“This initiative reflects our belief that the future of gaming experiences and interactive entertainment depends on real-world utility and sustainability,” said Sunyoung Hwang, CEO of NEXPACE. He added that the Ecosystem Fund is intended to catalyze expansion beyond games, accelerating the creation of a connected universe where digital finance, AI, and builder innovation underpin a sustainable, player-driven economy.
To execute this strategy, NEXPACE has signed Memoranda of Understanding (MOUs) with a focused group of strategic advisory partners. These span venture capital, infrastructure, and research, and share the goal of developing a fundamentals-driven Web3 gaming infrastructure.
The advisers include Altos Ventures, Chainlink Labs, GSR, and Hashed Ventures. Their role centers on collaboration, not just capital. Moreover, they are expected to provide insight, mentorship, and network access to help identify opportunities, guide early-stage projects, and co-develop initiatives across the ecosystem.
These partners will prioritize ecosystem value creation over direct financial input, aligning their participation with NEXPACE’s long-term objectives. That said, their combined expertise in crypto markets, infrastructure, and venture scaling could materially shape how the fund supports the next phase of MSU growth.
The NEXPACE ecosystem is anchored by the NXPC token and MapleStory N, which together underpin a player-centric economy. Through these, the MapleStory Universe ecosystem aims to provide true asset ownership, decentralized marketplaces, and community-driven platforms known as Synergy Apps.
Within this design, the legacy MapleStory IP serves as an “Infinite IP Playground,” constantly reimagined by player experimentation and builder creativity. Furthermore, the project introduces a concept called Metaplay, which gives users direct access to core game narratives and systems across web and mobile interfaces.
Metaplay spans features such as item enhancement and trading, enabling seamless participation and cross-IP innovation. This framework is intended to make in-game actions, ownership, and value transfer interoperable across experiences, moving away from closed, single-title ecosystems.
Beyond vertical expansion around MapleStory N, NEXPACE encourages its community to explore entirely new ways of engaging with the MapleStory intellectual property. As a result, players and builders can experiment with new forms of play and interaction that reach beyond traditional game boundaries.
According to Sunyoung Hwang, the Ecosystem Fund will be pivotal in anchoring ongoing MSU expansion and ushering in the next phase of this next-generation IP ecosystem. By combining gaming, digital finance, and AI under one collaborative umbrella, NEXPACE aims to set new benchmarks for what a sustainable Web3 universe can deliver.
External analysis from platforms like Messari research has already highlighted how NXPC and MSU’s design prioritize utility and content creation. This broader context underscores why targeted funding and strategic partnerships may significantly influence adoption.
NEXPACE is a blockchain-focused company based in Abu Dhabi, leading an IP-expansion initiative that uses NFTs and smart contracts to build a community-driven content ecosystem. Its mission is to redefine interactive entertainment by giving players and creators a vibrant space to explore, share, and build new types of gameplay.
At the heart of NEXPACE’s model are the principles of transparency, security, and trust. Moreover, the company aims to empower creators to distribute ideas freely while enabling users to experience immersive, interoperable content. This long-term approach illustrates how the NEXPACE Ecosystem Fund and the MapleStory Universe roadmap are tightly aligned.
For more technical details on token performance and ecosystem metrics, market trackers such as coinbase data provide live pricing for NXPC and related assets. In parallel, media and research outlets including Metaverse Post coverage continue to monitor developments around the fund and its deployment.
This new funding initiative signals NEXPACE’s long-term commitment to evolving MSU into a dynamic, player-driven digital economy. Ultimately, the combination of structured capital, advisory partnerships, and an interoperable IP framework may accelerate the next era of gaming, where technology, creativity, and on-chain finance converge.