Notable Japanese Tea Varieties Beyond Matcha: Workshops Showcasing the Appeal of Matcha and Roasted Green Tea to be Held in Two U.S. Cities

• Industry professionals incorporating Japanese tea into their businesses will share their valuable insights.
• The first session will be held in Los Angeles (LA) on Wednesday, December 10; the second session is scheduled for early February in New York (NY).
• The event will also be streamed live on Instagram.

—The GREEN TEA Room JFOODO PODCAST launches December 8—

The Japan Food Product Overseas Promotion Center (JFOODO) has been engaging U.S. millennials since 2017. In FY2025, they will hold two Japanese tea workshops in the United States (U.S.) as part of their efforts to promote understanding of the high quality that Japanese tea leaves boast and to further expand the Japanese tea fan community.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251208596856/en/

Japanese tea, a key export item targeted by the Japanese government for its export value goal of 5 trillion yen by 2030, is one of Japan’s representative agricultural, forestry, and fishery products. Demand is growing, driven by factors such as rising health consciousness and increased interest in Japanese cuisine overseas, particularly in the United States. Japan’s global tea exports from January to August 2025 totaled 38 billion yen, already significantly surpassing the 36.3 billion yen recorded last year.

With the growing demand for matcha, this workshop aims to explore the expanding world of Japanese tea. Participants will learn how to utilize matcha according to its quality while also deepening their understanding of the appeal of Japanese tea, which encompasses a wide variety of tea types beyond matcha, including roasted green tea (hojicha), sencha, and gyokuro.

The workshop will offer opportunities to learn about various Japanese teas, including the characteristics of roasted green tea—which has been gaining attention in the U.S. in recent years—and brown rice tea (genmaicha), a traditional Japanese blended tea. Additionally, activities such as matcha preparation demonstrations and tea tasting sessions (Chakabuki) will be conducted. The aim is to boost the fan community by providing opportunities for participants to interact with each other.

The workshop will be held in two cities: Los Angeles and New York. The Los Angeles workshop will feature Zach Mangan, owner of the Japanese tea specialty cafe Kettl, as an instructor. Additionally, talk sessions are scheduled with wellness creator and founder of Frauth Matcha Remy Morimoto Park, as well as Alyssa Antoci, lifestyle creator. The event will be streamed and recorded on Instagram Live; all are welcome to participate.

[Workshop Overview]

Session 1

Location: Los Angeles

Instructor: Zach Mangan

Guests:

Remy Morimoto Park (@veggiekins) — Cookbook author, wellness creator and founder of Frauth Matcha

Alyssa Antoci (@alyssaantoci) — Lifestyle creator

The workshop will consist of three 30-minute sessions.

Part 1: Learning Session (30 minutes) “Discover Matcha: Learn & Experience Tea Whisking”

Part 2: Japanese Green Tea Real Connection (30 minutes) “Your Matcha Story”

Part 3: Community Circle (30 minutes) “Tasting & Expressing like Chakabuki”

Session 2

Location: New York

Instructor: Zach Mangan

Guest: Sean Considine (among others)

*The in-person participants for the second session will be selected via lottery on Instagram at a later date. Details will be announced on the official account.

[Instagram Live account]

https://www.instagram.com/justteayourself/

The GREEN TEA Room JFOODO PODCAST launches December 8

JFOODO utilizes its official Instagram account to promote Japanese tea in the U.S. market, expanding awareness of Japanese tea’s appeal and broadening its fan base. As of December 1, 2025, the account has grown to 55 thousand followers.

This fiscal year, in response to the growing demand for Japanese tea in the U.S., JFOODO will launch an official podcast channel and begin streaming starting December 8. On the podcast, Remy—who is also a guest at the first workshop—serves as this year’s host. We’ll deliver content where you can enjoy learning about the charm and knowledge of Japanese tea, including visits to tea fields and Japanese tea cafes in Japan, as well as scenes from talk sessions held locally in the U.S.

Official podcast information

https://creators.spotify.com/pod/profile/jfoodogreenteaus/

About JFOODO

The Japan Food Overseas Promotion Center (JFOODO) was established on April 1, 2017, to lead nationwide consumer-facing promotion efforts aimed at branding Japanese agricultural, forestry, and fishery products as well as foods. To further expand exports of Japanese agricultural, forestry, and fishery products and foods, it is essential to stimulate additional demand overseas. JFOODO will stimulate demand by strengthening overseas consumer promotions and contribute to expanding exports of Japan’s agricultural, forestry, and fishery products.

Website: https://www.jetro.go.jp/en/jfoodo/　

Media contact:

The Japan Food Product Overseas Promotion Center Public Relations Office (within Dentsu PRC)

Email: JGT_JFOODO@group.dentsuprc.co.jp

View source version on businesswire.com: https://www.businesswire.com/news/home/20251208596856/en/

Creatine is popping up everywhere, from new innovations at SupplySide Global to emerging research on the beneficial effects for women in all life stages. And the sales data support this observation. Nutrition Business Journal estimates total creatine sales will top $10 million in 2026 and reach an annual growth of 7-8% between 2025 and 2028, according to analyst Erika Craft.

Creatine aligns perfectly with a key consumer concern – loss of muscle mass. From being a possible side effect of GLP-1 (glucagon-like peptide-1) medications to an aging concern, muscle mass and strength are trending in dietary supplements well outside of the sports nutrition category.

For this reason, researchers in Spain investigated the impact of creatine and beta-hydroxy-beta-methylbutyrate (HMB, a metabolite of leucine) supplementation on body composition and functional strength in older adults.

Why is research on creatine, muscle strength and healthy aging important?

Nutrition experts widely regard creatine as a top nutritional strategy for improving muscle strength, in combination with strength training, for individuals ranging from the average to elite athletes and beyond.

Another ingredient – beta-hydroxy-beta-methylbutyrate, or HMB – also supports muscle mass, although the gains are modest and HMB does not result in significant body composition improvements.

Related:Creatine doses are increasing, and so is the research backing them

However, little data exist to show how the combination of creatine and HMB impacts strength in older adults. Research on the benefits of creatine and HMB supplementation in an aging population presents a compelling opportunity for the dietary supplement industry to support healthy aging.

What is the key takeaway from this creatine + HMB study?

Older adults can support healthy aging by coupling creatine and HMB supplementation with strength training. This strategy helps preserve functional strength and improve quality of life.

What active ingredients were studied?

A combination of creatine monohydrate (CM) and beta-hydroxy-beta-methylbutyrate (HMB).

What were the details of the clinical trial?

Related:Better study designs supporting more creatine benefits for women, experts say

What were the results?

Participants experienced decreases in fat mass and fat percentage when supplementing with CM and HMB and underwent slight increases in functional strength measurements. “Improvements were largely independent of changes in muscle mass, supporting a potential neuromuscular mechanism,” the authors noted.

How does this build upon prior research?

This study is the first glimpse into how co-supplementation of creatine and HMB benefits older populations. Prior research shows creatine supplementation benefits vascular health and supports cognition in older adults, in addition to supporting muscle strength and lean body mass.

Researchers found HMB supplementation attenuated muscle atrophy brought on by inactivity in a rat model, indicating the potential benefit of HMB in older individuals. However, to date, there are no data suggesting HMB provides benefits in individuals with sarcopenia.

Related:Analysis finds no support for concerns about creatine side effects

While the current clinical trial was small and limited the ability to detect sex-specific effects of creatine and HMB supplementation, the results provide a clear basis for designing future clinical trials. The authors noted that direct neuromuscular measurements should be used in further studies to confirm functional improvements were because of neuromuscular mechanisms and independent of muscle mass changes.

Global Tea Market Size Outlook 2035

The global tea market was valued at US$ 19.8 Bn in 2024 and is projected to reach US$ 25.0 Bn by 2035, growing at a CAGR of 4.1% from 2025 to 2035. Leading companies in the industry include Associated British Foods (Twinings), Barry’s Tea, Bigelow Tea Company, BOH Plantations, and Celestial Seasonings, which continue to strengthen their presence through product innovation and global distribution.

In 2024, Asia Pacific dominated the market with a 34.7% revenue share, driven by high consumption and traditional tea culture in the region. Among tea types, the black leaf tea segment accounted for the largest share at 66.4%, reflecting its widespread popularity and demand across global markets.

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Market Overview

Tea, one of the world’s most consumed beverages, is derived from Camellia sinensis and categorized into green, black, oolong, white, and herbal teas.

The market is witnessing robust demand due to:

• Rising health and wellness awareness

• Increasing consumption of functional and herbal teas

• Growth in ready-to-drink (RTD) tea products

• Expansion of modern retail formats, e-commerce, and online sales channels

• Rising popularity of premium and organic tea varieties

Tea is gaining traction not only as a traditional beverage but also as a functional drink with antioxidant, anti-inflammatory, and immunity-boosting properties.

Key Market Growth Drivers

1. Health and Wellness Trends

Consumers increasingly choose tea over carbonated drinks due to its natural antioxidants, low-calorie content, and therapeutic benefits. Green tea, herbal tea, and specialty blends are particularly popular among health-conscious consumers.

2. Expansion of Ready-to-Drink (RTD) Tea

RTD tea products, including iced tea, flavored tea, and cold-brew variants, are driving market growth through convenience-focused consumption.

3. Premiumization and Specialty Tea Demand

Premium teas, such as single-origin, organic, and artisanal teas, are gaining popularity, especially in North America, Europe, and Asia-Pacific, where consumers are willing to pay a premium for quality and authenticity.

4. Rising E-commerce and Modern Retail Channels

The expansion of online grocery platforms, specialty tea stores, and supermarket chains is increasing accessibility and awareness of diverse tea products.

5. Growing Consumer Awareness and Education

Marketing campaigns, social media promotion, and wellness-focused initiatives educate consumers about tea’s health benefits, enhancing market adoption.

Analysis of Key Players – Key Strategies

Leading companies in the tea market focus on strategies such as product innovation, geographic expansion, mergers and acquisitions, and brand differentiation.

1. Product Innovation

• Introduction of flavored, functional, and organic tea variants

• Launch of herbal, wellness, and antioxidant-rich blends

• Expansion into ready-to-drink and cold-brew tea segments

2. Strategic Partnerships and Acquisitions

• Collaborating with retailers and e-commerce platforms to enhance distribution

• Acquiring regional tea brands to expand product portfolios and market reach

3. Geographic Expansion

• Expanding presence in emerging markets such as India, China, Southeast Asia, and Latin America

• Increasing penetration in urban and semi-urban areas

4. Sustainability and Ethical Sourcing

• Adoption of fair-trade practices, organic cultivation, and environmentally friendly packaging

• Emphasis on sustainable tea plantations and carbon footprint reduction

Analysis of Key Players in the Global Tea Market

The global tea market is dominated by leading manufacturers including

• Associated British Foods (Twinings)

• Barry’s Tea

• Bigelow Tea Company

• BOH Plantations

• Celestial Seasonings

• Clipper Tea

• Dilmah Ceylon Tea

• Harney & Sons

• ITO EN

• Nestlé

• Tata Consumer Products (Tetley)

• The Republic of Tea

• Unilever (Lipton)

• Wissotzky Tea

• Yamamotoyama

• Other Key Players.

These companies drive market growth through innovation, diverse product portfolios, and strategic expansions.

Each of these players has been profiled in the market report based on company overview, business strategies, financial performance, business segments, product portfolio, and recent developments.

Key Developments in the Tea Market

• October 2025 – Tata Tea Agni

Tata Tea Agni introduced a new variant, “Extra Josh”, India’s first tea fortified with natural caffeine for an energy boost. This launch targets on-the-go consumers in northern markets, aligning with the brand’s promise of delivering daily “Josh” with an enhanced offering.

• July 2025 – Lipton (Unilever)

Lipton launched its first-ever iced-tea concentrates along with a new fruit & herbal tea line-up, featuring flavors such as Golden Chamomile, Peach Paradise, Smooth Mint, and Lemon Ginger Refresh. The products were scheduled for national rollout in August.

• July 2025 – Dilmah Tea

Dilmah Tea unveiled the Genesis Tea and Cinnamon Experience at Genesis Colombo, designed to enrich the Sri Lankan travel experience for discerning consumers while raising awareness of its premium offerings.

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Market Challenges & Opportunities

Challenges

1. Price Volatility of Raw Tea Leaves

Fluctuating global tea leaf prices affect production costs and profitability.

2. Climate Change Impact

Unpredictable weather patterns can disrupt tea cultivation and supply.

3. High Competition from Coffee and Functional Beverages

Rising preference for other beverages can limit tea consumption growth.

4. Regulatory and Quality Compliance

Stringent food safety regulations and certifications are required for export and global distribution.

Opportunities

1. Growth of Specialty and Organic Tea Segments

Premium, herbal, and functional teas offer higher margins and differentiation opportunities.

2. Ready-to-Drink (RTD) and Cold-Brew Tea Expansion

Convenience-focused products are capturing young and urban consumer segments.

3. Emerging Markets Growth

Increasing disposable income and urbanization in Asia-Pacific, Africa, and Latin America provide strong growth potential.

4. Digital Marketing and E-commerce Penetration

Online sales platforms and subscription-based tea services allow companies to reach tech-savvy consumers globally.

5. Sustainable and Ethical Product Offerings

Eco-friendly packaging, fair-trade sourcing, and organic cultivation resonate with environmentally conscious consumers.

Investment Landscape and ROI Outlook

The global tea market offers stable investment opportunities due to consistent demand and evolving consumption patterns.

Investment Strengths

• Steady global consumption of tea as a staple and functional beverage

• Premium and RTD segments offer higher margins

• Emerging markets provide significant growth potential

• Increasing adoption of organic, herbal, and health-focused teas

ROI Outlook

With a CAGR of 4.1% through 2035, investments in product innovation, RTD formats, specialty teas, and e-commerce channels are expected to generate moderate-to-high returns, especially in emerging economies and urban markets.

Market Segmentations

By Type

• Green Tea

• Black Tea

• Oolong Tea

• White Tea

• Herbal Tea

• Others

By Form

• Loose Tea

• Tea Bags

• Ready-to-Drink (RTD) Tea

• Powdered Tea

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Online Retail/E-commerce

• Convenience Stores

• Others

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

Why Buy This Report?

✔ Forecast to 2035 with detailed market size and growth trends

✔ Insights on key drivers, challenges, and opportunities

✔ Competitive landscape and strategies of leading tea brands

✔ Segmentation by type, form, distribution channel, and region

✔ Strategic recommendations for investors, manufacturers, and retailers

✔ Covers trends such as RTD tea, herbal blends, organic sourcing, and digital marketing

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FAQs

1. What is the projected tea market size by 2035?

It is expected to reach US$ 25.0 billion by 2035.

2. What is the CAGR of the global tea market?

The market is projected to grow at a CAGR of 4.1% from 2025 to 2035.

3. Which type of tea dominates the market?

Black tea and green tea continue to hold the largest share, driven by traditional consumption and health benefits.

4. Which region is witnessing the fastest growth?

Asia-Pacific is expected to witness the fastest growth due to increasing disposable income, urbanization, and changing lifestyles.

5. What are the key market trends?

Growth of premium and organic teas, ready-to-drink products, herbal blends, and e-commerce distribution are shaping the market.

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