Unlike matcha, which is prepared by grinding steamed green tea leaves into a vibrant green tea at high temperatures, this roasting process gives the tea its distinct reddish brown colour and a comforting nutty aroma, which makes it both visually striking and appealing as well. The drink is packed with rich flavour, which is available in both powdered and loose leaf forms.

Brewed in a variety of ways, including steeped into a cup, served over ice or whisked into a creamy latte, to prepare this drink at home, just steep one teaspoon of Hojicha in hot water for 30 to 60 seconds. Its low bitterness will make your drinking experience worth it. The tea offers more than just a delightful sip, and hojicha is rich in antioxidants, which are renowned for aiding digestion and promoting relaxation, making it a gentle pick-me-up for a calming morning or evening.

As India’s interest in international cuisine grows, local tea brands are beginning to experiment with roasting indigenous green teas in the Hojicha style. The innovation has graduated from cafes to restaurants where Hojicha lattes, sparkling tea sodas and cold brews are starting to cement their place on menus across urban centres.

For cafes and restaurants, Hojicha is offering a new addition to their tea offerings. With its distinct toasty flavour and health benefits, it allows businesses to create a unique and delightful tea experience. This visually appealing drink is great for Instagram-worthy stories.

While both matcha and Hojicha hail from Japan, they stand apart in both flavour and function. Where matcha is grassy, energising and bold, Hojicha is roasted, comforting and mellow. They cater to different moods and moments, ensuring there’s a green tea for everyone.

As the health enthusiasts look forward to new wellness rituals, Hojicha is perfect to become the next big brew, which will offer a warm hug in a cup that not only soothes the body but also the soul.