The dietary supplement market takes centerstage in this collection of April 2024 health ideas as brands aim to catch the attention of consumers by offering new ways to manage their everyday health and wellness. A standout in the collection is the Gallinée’s anti-stress skincare duo, which incorporates both topical skincare solutions alongside a dietary supplement for an inside-out approach. We’re also seeing the market target younger consumers like Gen Z and Gen Alphas with products like BioFaia Active Baby Probiotic Drops, brands like Gryt and much more. This reinforces the notion to start on supplements early to get the best effect, while also solidifying brand loyalty early on.

These April 2024 health ideas are rounded out with a variety of tech-focused solutions for helping consumers to manage their everyday wellness and stress as seen with the Alphabeats headset and the Superhero Therapy from a team of researchers from the University of South Australia.