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The EURJPY pair remains affected by the dominance of the sideways bias, due to the contradiction between the main indicators, keeping their stability within the sideways track that is represented by 179.40 support, while 181.75 keeps forming strong barrier against bullish attempts.
The main stability within the bullish channel’s levels makes us wait to gather bullish momentum, motivating the bullish attempts by its rally towards 181.35, to attempt to breach the barrier to begin recording new gains by reaching 182.35 and 183.10.
The expected trading range for today is between 180.20 and 181.70
Trend forecast: Fluctuating
The Global Algae Products Market size is expected to be worth around USD 9.6 billion by 2034, from USD 5.1 billion in 2024, growing at a CAGR of 6.5% during the forecast period from 2025 to 2034.
The algae products industry covers biomass-derived ingredients used across food, feed, nutraceuticals, cosmetics, pharmaceuticals, biofertilizers, and sustainable materials. Algae products include proteins, lipids, pigments, hydrocolloids, and functional extracts. Consequently, this market connects climate efficiency with supply security, purity control, and scalable fermentation or cultivation economics.
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Algae deliver concentrated nutrition and functional performance using limited land and water. Moreover, microalgae and macroalgae offer rapid biomass cycles supporting year-round output stability. Therefore, businesses value algae for clean-label positioning, traceability, and formulation flexibility across protein enrichment, natural colourants, omega oils, and texture modifiers.
Scientific efficiency strengthens this case. Including NASA-referenced studies, algae account for nearly 50% of Earth’s photosynthesis, converting sunlight into biomass faster than terrestrial crops. Therefore, producers benefit from higher productivity per area with predictable, controllable yields.
Climate performance metrics further support market expansion. One acre of algae can absorb up to 2.7 tons of CO₂ daily, while requiring about 1.87 kilograms of CO₂ per kilogram of algae biomass produced. Hence, algae products align commercial growth with decarbonization goals, strengthening long-term market opportunity.
Macroalgae dominate with 56.2% due to their large-scale cultivation, high biomass yield, and strong acceptance across food, feed, and industrial applications.
In 2024, Macroalgae held a dominant market position in the By Source Analysis segment of the Algae Products Market, with a 56.2% share. This leadership is driven by easy coastal farming, faster growth cycles, and broad usability. Moreover, macroalgae support stable supply chains for food ingredients and hydrocolloids.
Microalgae play a vital supporting role, mainly used in nutraceuticals and functional foods. It offers higher nutrient density and controlled indoor cultivation advantages. However, relatively higher processing costs and infrastructure needs limit its overall share compared to macroalgae.
Blue-Green algae, often used for pigments and supplements, continues to see focused demand. Its role remains niche, supported by antioxidant and protein-rich properties. Still, scalability challenges and regional production constraints impact wider adoption.
Dry dominates with 69.3% due to longer shelf life, easier transportation, and suitability for large-scale food and feed processing.
In 2024, Dry held a dominant market position in the By Form Analysis segment of the Algae Products Market, with a 69.3% share. This dominance reflects its storage stability, reduced microbial risk, and strong compatibility with powders and blended formulations.
The dry form is widely preferred by manufacturers due to cost efficiency and simplified logistics. Moreover, drying allows algae products to retain core nutrients while enabling flexible use across food, supplements, and animal nutrition sectors. Liquid algae products serve applications requiring immediate bioavailability and easy mixing.
These forms are gaining gradual interest in beverages and cosmetics. However, limited shelf life and higher transportation costs restrict faster expansion. Despite slower growth, liquid forms remain important for specialized formulations. Their role continues to support innovation-driven demand, particularly where functional performance outweighs storage efficiency.
Lipids dominate with 23.4% due to rising demand for omega-rich ingredients in nutrition, feed, and bio-based applications.
In 2024, Lipids held a dominant market position in the By Type Analysis segment of the Algae Products Market, with a 23.4% share. Growth is driven by increasing use in dietary supplements, functional foods, and sustainable lipid alternatives.
Carotenoids remain important due to their coloring and antioxidant properties. They are widely used in food products and personal care applications. However, production complexity keeps their market share moderate. Carrageenan and alginates are essential for texturizing and stabilizing applications.
Their presence is strong in food processing and industrial uses, supported by consistent demand for natural hydrocolloids. Algal proteins and other types address emerging plant-based nutrition needs. While demand is growing, these segments continue to evolve as production technologies improve and costs gradually reduce.
Food and Beverages dominate with 33.7% due to strong demand for natural, functional, and clean-label ingredients.
In 2024, Food and Beverages held a dominant market position in the By Application Analysis segment of the Algae Products Market, with a 33.7% share. Consumers increasingly prefer algae for its nutritional value and natural origin. Dietary supplements represent a growing application, supported by wellness trends and rising interest in plant-based nutrients. Algae-based capsules and powders are gaining steady traction among health-focused consumers.
Animal feed applications benefit from algae’s protein and lipid content, improving feed efficiency and nutritional balance. Adoption remains steady as producers seek sustainable feed ingredients. Cosmetics, pharmaceuticals, and other applications contribute incremental demand. These segments focus on bioactive compounds and functional benefits, supporting diversified growth across the overall market.
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A clear trend in the algae products market is the shift toward plant-based lifestyles. More consumers are reducing animal-based foods and choosing algae as a natural protein source. This trend supports steady demand across food and supplement categories. Clean-label and transparency trends also influence the market.
Consumers want to know where ingredients come from and how they are produced. Algae brands highlighting sustainable sourcing gain stronger trust and preference. Innovation in product formats is another trend. Algae are now available in gummies, ready drinks, and flavored powders, improving taste and convenience. These formats attract first-time users and younger consumers.
Growing interest in natural, plant-based nutrition is a major driver for algae products. Consumers are looking for clean-label foods with simple ingredients, and algae fit this need well. Products such as spirulina and chlorella are rich in protein, vitamins, and minerals, making them popular in daily diets. Health-conscious consumers prefer algae because they support immune function, digestion, and energy levels.
Algae are also widely used in dietary supplements. Busy lifestyles have increased demand for easy-to-use nutritional sources, and algae powders and tablets are easy to consume. This trend supports steady market growth. In addition, algae-derived ingredients are used in functional foods and beverages, helping brands offer added health benefits.
Despite strong demand, high production costs remain a key restraint in the algae products market. Growing algae requires controlled conditions, specific nutrients, and regular monitoring. These factors increase operating expenses, especially for small and mid-sized producers. As a result, algae products are often priced higher than conventional ingredients.
Limited consumer awareness also restricts growth in some regions. Many consumers still lack a clear understanding of algae benefits, leading to hesitation in adoption. Without proper education, algae-based foods may struggle to reach mainstream acceptance.
The expanding functional food sector presents strong growth opportunities for algae products. Food companies are actively adding algae ingredients to snacks, beverages, and ready-to-eat meals. Algae help enhance nutritional value without major formulation changes, making them attractive to manufacturers.
Animal feed is another high-potential area. Algae improve feed quality and support animal health, especially in aquaculture and poultry farming. As demand for high-quality protein rises, algae-based feed ingredients are gaining attention. The cosmetics and personal care industry also offers opportunities.
Algae extracts are used in skincare products for hydration, anti-aging, and skin repair benefits. Natural beauty trends support this growing use. Emerging markets present long-term growth potential. As income levels rise and health awareness improves, demand for nutrient-rich products increases. Local algae cultivation projects can reduce costs and improve access.
North America holds the leading position in the global algae products market due to strong demand from the food, dietary supplement, and animal nutrition sectors. In 2024, the region accounted for a dominant 45.7% share, reaching a value of USD 2.3 billion, supported by high awareness of plant-based nutrition and clean-label ingredients. Regulatory support for sustainable protein sources and continued investment in algae-based research further strengthen market adoption.
Europe represents a stable and steadily growing market for algae products, driven by strong sustainability goals and a preference for natural ingredients. The region shows increasing use of algae in organic foods, cosmetics, and nutraceuticals, supported by strict regulations favoring eco-friendly raw materials. Consumer interest in vegan diets and low-carbon food sources continues to support long-term growth.
Asia Pacific is emerging as a high-growth region for algae products, supported by large population levels and traditional consumption of algae-based foods. Demand is rising across food processing, aquaculture feed, and dietary supplements, especially in coastal economies. Expanding middle-class income levels and awareness of algae’s nutritional benefits are encouraging wider adoption. The region also benefits from favorable climatic conditions for algae cultivation.
The Middle East and Africa region is gradually expanding in the algae products market, mainly due to increasing interest in sustainable food sources and water-efficient crops. Algae-based solutions are gaining attention for animal feed and nutrition security in arid regions. Government-backed food resilience initiatives and pilot-scale algae cultivation projects support early-stage market growth. However, commercialization remains at a developing stage.
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North America
Europe
Asia Pacific
Latin America
Middle East & Africa
In 2024, ACCEL Carrageenan Corporation continues to strengthen its position in the hydrocolloid-based algae products space, particularly for food, dairy, and processed meat applications. The company benefits from established supply chains in key seaweed-growing regions and focuses on consistent quality and functional performance, which makes it a preferred partner for formulators seeking texture, stability, and clean-label positioning in both mature and emerging markets.
Algatechnologies Ltd remains a reference player in high-value microalgae ingredients, especially for astaxanthin and other premium nutraceutical applications. In 2024, the company’s strategy revolves around capacity optimization, advanced cultivation technologies, and strong branding around science-backed health benefits, positioning it well in the fast-growing segments of healthy aging, sports nutrition, and eye-health supplements.
Algenol is an important innovation-driven participant, focusing on utilizing algae for biofuels, carbon capture, and related industrial applications. In 2024, its value lies less in sheer volume and more in technology platforms, IP, and pilot-to-commercial pathways that demonstrate how algae can contribute to decarbonization, circular carbon utilization, and energy diversification strategies for governments and large industrial customers.
Archer-Daniels-Midland Company brings scale, global reach, and integrated agricultural supply chains to the algae products market in 2024. Leveraging its capabilities in ingredients, processing, and formulation support, the company is well placed to embed algae-derived components into food, feed, and specialty ingredient portfolios, while aligning them with macro trends around alternative proteins, sustainability, and value-added nutrition for both human and animal markets.
Risk Warning: this article represents only the author’s views and is for reference only. It does not constitute investment advice or financial guidance, nor does it represent the stance of the Markets.com platform.When considering shares, indices, forex (foreign exchange) and commodities for trading and price predictions, remember that trading CFDs involves a significant degree of risk and could result in capital loss.Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be construed to be investment advice. Trading cryptocurrency CFDs and spread bets is restricted for all UK retail clients.
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Tim Boyer
STORY LINK Pound-to-Dollar Forecast: Will GBP/USD Rally on FED This Week?
The Pound to Dollar exchange rate (GBP/USD) stalled above 1.3350 after a strong run, with both the Fed and BoE poised to cut rates this month.
Long-term forecasts diverge sharply, with some banks expecting gains toward 1.45 while others see a slide back to 1.30 by 2026.
Direction now hinges on how aggressively the Fed eases next year and whether a new Chair injects political risk into US policy.
Credit Agricole forecasts that GBP/USD will retreat to 1.30 by the end of 2026, although it does see gains to 1.40 by the end of the following year.
In contrast, Bank of America forecasts that GBP/USD will strengthen to 1.45 at the end of 2026.
According to Bank of America; In reality, markets have been reluctant to price in good news, preferring to trade bearish GBP news into the budget.
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GBP/USD posted net gains to 5-week highs above 1.3350 before stalling.
Federal Reserve policy will be a key element for currency markets. Traders are pricing around 86% odds of Fed cut this week, and potentially 2-3 more reductions next year.
There will also be a new Fed Chair from May which could trigger a notable shift in direction.
There has been increased speculation that President Trump will nominate Director of the National Economic Council Kevin Hassett to be the next Chair.
Such an appointment would increase concerns over increased political influence.
ING also noted potential risks to the US currency; “We are mildly bearish on the dollar into 2026 as the Fed brings the policy rate down to neutral. We see risks skewed to the dollar’s downside should a more politically minded Fed take US real rates a lot lower or even be dragged into a scheme to target longer-dated Treasury yields.”
Danske Bank has adjusted its forecast; “We expect the Fed to cut rates by 25bp in December, March and June (prev. January, April and July), and then maintain the terminal rate of 3.00-3.25% through the rest of 2026 and 2027.”
It noted a high degree of uncertainty; “Sudden slowdown in private consumption could tilt the Fed towards resuming more aggressive rate cuts, but the persistent fiscal easing could also force the Fed to maintain rates at a structurally higher level than we assume.”
Credit Agricole, however, expects no cuts in 2026; “Policy uncertainty to fade and dovish Fed market expectations to be put to the test by a resilient US economy and sticky inflation that would further render any fiscal dominance attempts costlier for the Trump administration ahead of the all-important US mid-term elections.”
There are also strong expectations that the Bank of England will cut rates in December while 2026 policy decisions will be a key element.
Barclays commented; “The BoE is expected to slow the pace of policy easing in 2026, this is contingent on inflation remaining contained and the labour market staying stable”
The bank did add; “some slack is starting to appear in the labour market. Should the unemployment rate surpass 5%, the central bank may ease more aggressively in a bid to support real disposable income and consumption.”
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The Europe Tea Market is entering a dynamic new phase marked by stronger consumer focus on health, sustainability, premium blends, and digital retail experiences. According to Renub Research, the Europe Tea Market is anticipated to grow from US$ 20 billion in 2024 to US$ 33.71 billion by 2033, expanding at a CAGR of 5.97% between 2025 and 2033.
This momentum reflects not only Europe’s longstanding tea culture but also a new wave of demand led by wellness-oriented consumers, specialty tea startups, and innovative retail channels reshaping how Europeans buy and consume tea.
Tea is one of Europe’s most cherished beverages—steeped in tradition yet continuously reinvented. Derived from the leaves of Camellia sinensis, tea comes in many varieties including black, green, white, oolong, and herbal blends. Each form carries unique flavor notes, caffeine levels, and processing styles.
Herbal infusions such as chamomile, peppermint, hibiscus, and rooibos—naturally caffeine-free—have gained mainstream popularity as daily wellness beverages.
Tea is not only enjoyed for its comforting flavor and aroma but also for its well-documented health benefits. Rich in antioxidants like catechins and polyphenols, tea supports digestion, immune function, cardiovascular health, and mental relaxation. Herbal infusions remain deeply associated with natural healing—often used for sleep, cold relief, digestive issues, and stress management.
Within Europe, tea’s popularity spans major markets such as the United Kingdom, Ireland, Germany, France, and Russia. While black tea remains the most consumed category, green, herbal, and organic teas are fast gaining momentum. The rise of meditation, relaxation rituals, and wellness routines has further propelled the market, giving rise to premium tea salons, artisanal blends, and curated tea experiences.
Growing emphasis on sustainable sourcing, fair-trade certifications, and eco-friendly packaging is also redefining consumer expectations. As more Europeans replace sugary drinks with healthier options, tea continues to cement its position as a versatile, low-calorie beverage offering both comfort and health benefits.
Key Growth Drivers Fueling the Europe Tea Market
1. Rising Health & Wellness Awareness
Across Europe, consumers are replacing high-sugar beverages and even traditional coffee with healthier tea alternatives. Green tea, functional teas, and herbal infusions are gaining traction for their perceived benefits—ranging from detoxification and improved metabolism to immunity and mental calm.
COVID-19 played a pivotal role in accelerating this trend, pushing households to seek natural, immunity-enhancing beverages.
March 2024: Twinings launched a new line of functional tea blends designed for European consumers, infused with botanicals aimed at supporting immunity, digestion, and sleep.
As wellness becomes a lifestyle rather than a trend, tea’s role as a natural health beverage will continue to expand.
2. Surge in Specialty, Premium & Organic Tea
Premiumization is transforming the European tea landscape. Consumers—especially millennials—are experimenting with:
Single-origin teas
Luxury blends
Artisanal loose-leaf teas
Organic and ethically sourced varieties
Specialty tea houses, curated subscription boxes, and immersive store experiences are elevating tea into a lifestyle category.
January 2024: Unilever PLC introduced a premium organic tea collection with innovative eco-friendly packaging aimed at the health-conscious European audience.
This shift has opened new opportunities for boutique brands that emphasize authenticity, craftsmanship, and storytelling.
3. Rapid Expansion of E-Commerce & Digital Retail
Europe’s online tea market has witnessed exponential growth driven by convenience, variety, and influencer-driven discovery. Platforms offer access to rare, international, and niche brands not easily found in supermarkets.
Subscription models—offering monthly curated tea boxes—have become particularly popular among younger drinkers.
In the UK, online tea sales surged 70% in 2022, according to the British E-commerce Association.
Digital retail’s ability to personalize recommendations and deliver targeted wellness messaging has made it a critical distribution channel shaping the future of the industry.
Key Challenges in the Europe Tea Market
1. Market Saturation & Competition
Western Europe’s tea market is mature, with numerous local and global players battling for visibility. Price competition, limited shelf space, and strong brand loyalty create barriers for new entrants.
In markets like the UK, where tea drinking is deeply rooted, growth has plateaued. Brands must differentiate through premiumization, storytelling, health claims, or sustainability to remain competitive.
2. Volatile Raw Material Costs & Climate Impact
Tea production depends heavily on climatic conditions. Erratic weather in major producing nations—India, Kenya, China, and Sri Lanka—can lead to:
Crop damage
Cost fluctuations
Supply-chain disruptions
Rising shipping and energy costs further pressure European importers. Balancing affordability with ethical sourcing and sustainability commitments remains a key challenge across the industry.
Segment Analysis of the Europe Tea Market
Europe Green Tea Market
Green tea is witnessing a substantial surge in demand due to its antioxidant-rich profile and metabolism-enhancing properties. Fitness-focused and urban consumers are driving this category. Available as loose-leaf, tea bags, and ready-to-drink products, green tea’s versatility has broadened its reach.
Europe Black Tea Market
Black tea remains Europe’s staple—especially in the UK, Ireland, and Russia. Known for its strong flavor and caffeine content, it continues to dominate household consumption. Premium black teas, flavored blends, and organic variants are helping the category maintain relevance amid rising competition from herbal teas.
Europe Loose Tea Market
Loose-leaf tea is gaining traction among tea connoisseurs due to its superior aroma and flavor. Seen as more natural and eco-friendly compared to tea bags, loose tea is thriving through specialty stores and online platforms.
Europe Tea Bags Market
Tea bags remain the most popular format for everyday convenience. The segment is dominated by established brands offering black, flavored, and herbal variants. Innovations such as biodegradable bags, pyramid sachets, and premium infusions are rejuvenating the category.
Application & Distribution
Europe Residential Tea Market
Home consumption remains the largest segment, reinforced by increasing wellness habits and pandemic-era lifestyle changes. Consumers gravitate towards bulk packs, organic blends, and herbal infusions.
Europe Specialty Stores Market
Boutique tea stores—especially in Germany, France, and the Netherlands—offer premium experiences with single-origin teas, botanical blends, and guided tastings. These outlets play a crucial role in shaping educated, discerning tea consumers.
Europe Online Tea Market
E-commerce continues to surge across all major markets. Online stores enable:
Access to global brands
Subscription models
Customized tea curation
Broader product comparison
Influencer marketing and wellness content amplify digital engagement.
Country-Level Insights
Germany Tea Market
Germany has one of Europe’s most diverse tea cultures, with strong demand for fruit, herbal, and green teas. Organic preferences run deep among younger consumers. Specialty stores and private labels contribute significantly to the market’s growth.
United Kingdom Tea Market
Tea is synonymous with British culture, with black tea still dominating daily consumption. However, green, herbal, and functional teas are rapidly emerging. Sustainability, premium blends, and ethical sourcing are central to modern consumer preferences.
Russia Tea Market
Russia remains one of Europe’s biggest tea consumers, with a strong preference for black and fermented teas. Young consumers are gravitating toward green, fruit, and herbal infusions. Despite economic fluctuations, local production and online retail have helped sustain market growth.
France Tea Market
France’s tea landscape is shaped by an appreciation for premium, beautifully packaged products. Green tea and herbal blends appeal strongly to wellness-focused consumers. Tea is seen as a lifestyle beverage, often linked to cafés, fine dining, and artisanal experiences.
Market Segmentation Overview
Product Type
Green Tea
Black Tea
Oolong Tea
Others
Packaging
Plastic Containers
Loose Tea
Paper Boards
Aluminium
Tea Bags
Others
Application
Residential
Commercial
Distribution Channel
Supermarkets & Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Countries Covered
France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, Russia, Poland, Greece, Norway, Romania, Portugal, Rest of Europe
Key Companies (with 5 Viewpoints Each)
Associated British Foods Plc
Tata Consumer Products Limited
Unilever
Barry’s Tea
Taetea Group
Final Thoughts
Europe’s Tea Market is undergoing a profound transformation, driven by lifestyle changes, wellness trends, and consumer appetite for premium, sustainable, and experiential products. With the market set to reach US$ 33.71 billion by 2033, the industry’s future is defined by innovation—ranging from functional botanicals and artisanal blends to eco-friendly packaging and immersive digital retail strategies.
Tea is no longer just a traditional household beverage in Europe—it’s a symbol of health, culture, luxury, and mindful living. Brands that embrace authenticity, sustainability, and wellness-driven storytelling are poised to lead the next decade of growth.
DappRadar announced it will shut down after seven years of operation. The platform cited financial unsustainability as the reason for closure. The RADAR token dropped approximately 30% immediately following the announcement on Nov. 17.
The service tracked dapps and decentralized applications across multiple blockchain networks. Services will stop “in the coming days” and the company will cease tracking blockchains and dapps, according to DappRadar’s official announcement on X.
Founders Skirmantas Januškas and Dragos Dunica stated that “running a platform of this scale became financially unsustainable in the current environment.”
RADAR reached $0.00067 at the time of the announcement. The price decline occurred within hours of the shutdown announcement.
DappRadar was founded in February 2018, inspired by the CryptoKitties boom of late 2017. The platform tracked 18,111 dapps across 93 blockchains. It served approximately 500,000 monthly users based on official website data from March 2025.
During its lifetime, the company raised $7.33 million across two funding rounds, according to Tracxn. The funding consisted of a $2.33 million seed round in September 2019 and a $5 million Series A round in May 2021. Investors included Prosus and Lightspeed Venture Partners.
The company is based in Kaunas, Lithuania, and employed an unspecified number of employees, anywhere between 11 and 50 people.
The DappRadar DAO treasury holds $1,602,289 in total assets at the time of writing. RADAR tokens account for $1,554,802 or 97% of the treasury holdings. The treasury also holds $46,162 in USDT stablecoins. Additional assets include approximately $1,325 in Ethereum and SAFE tokens. The treasury holds 2.34 billion RADAR tokens or 23.4% of the total 10 billion token supply.
Treasury records show approximately $163,000 in stablecoin outflows through November 2025, indicating a monthly operational burn rate of around $15,500. At this spending rate, current stablecoin reserves provide approximately three months of runway. The treasury’s RADAR tokens remain unliquidated.
The dapp analytics space includes competitors such as DeFiLlama and Dune Analytics. DeFiLlama operates as a TVL aggregator tracking popular chains and dapps with open-sourced data.
Platform operational challenges have affected multiple crypto services in recent months. Stream Finance suspended withdrawals in November following a $93 million loss by an external fund manager. Recent developments also include Polymarket’s UFC partnership announced on Nov. 13.
Copper price confirmed the stability of the bullish scenario by its attempt to settle above $5.3200 level, reinforcing the chances of recording new gains in the near sessions, the continuation of providing positive momentum by stochastic will ease the mission of reaching the next target at $5.5000, monitoring it as it formed extra barrier as appear in the above image.
Reaching below $5.3200 and providing negative close might force it to provide corrective trading, which forces it to decline towards $5.1500 before reaching the previously waited target.
The expected trading range for today is between $5.2500 and $5.5000
Trend forecast: Bullish
The Australian industry’s export success over the past decade has largely been driven by trade with China. Total exports are now valued at $1.02bn.
Today, China (including Hong Kong) continues to dominate as the largest export destination, accounting for $690million, or 68 per cent of total exports.
However, diversification is gathering pace, with Vietnam strengthening its position as the second-largest market ($86 million, 8 per cent), followed by New Zealand ($49 million, 3 per cent), South Korea ($32 million, 3 per cent) and Thailand ($31 million, 3 per cent).
The data was revealed in trade body Complementary Medicine Australia’s (CMA) 2025 Industry Snapshot, which was launched at its annual summit, attended by NutraIngredients, last week.
The report also noted that new export opportunities were also arising, noting that “emerging demand in the United Arab Emirates further highlights Australia’s growing footprint in premium health and wellness products. Together, these markets reflect both resilience and opportunity, driven by rising incomes, a stronger focus on preventive health and ongoing demand for clean, safe and evidence-based products.”
Despite this, China remains the anchor market for Australian supplements, both as a direct export destination and through cross-border e-commerce.
The report stated that E-commerce continues to dominate distribution, now accounting for more than 60 per cent of China’s supplement sales in 2025.
“Innovation in formats such as gummies, vegan and plant-based supplements, and beauty-linked products is closely tied to these digital retail channels, providing powerful cross-border pathways for Australian brands reach Chinese consumers who increasingly value quality, authenticity and transparency,” it added.
“Australia’s reputation for ‘clean and green’ products, combined with its world-class manufacturing standards and regulatory alignment, ensures that demand from Chinese consumers remains robust.”
Meanwhile, Vietnam has rapidly emerged as one of the most dynamic markets for Australian exports. In 2024, exports reached $86 million, representing 8 per cent of Australia’s total exports and consolidating Vietnam’s position as the second-largest destination after China.
The report added: “E-commerce is playing an increasingly central role in Vietnam’s health and wellness market. From a single-digit share in 2015, online sales now account for more than 20 per cent of complementary medicines purchases by 2025. This shift has been accelerated by high digital engagement, with Vietnamese consumers turning to online platforms for convenience, product discovery and trusted international brands.
”For Australian exporters, Vietnam represents a powerful diversification opportunity. Rising disposable incomes, an expanding middle class, and strong consumer trust in Australian made products combine to create fertile ground for growth.”
Beyond China and Vietnam, other markets combine to generate a quarter of Australia’s export revenue, with India standing out as one of the other fastest-growing opportunities.
“The country’s complementary medicines market is forecast to expand at 9.0 per cent CAGR to 2030, with sports nutrition emerging as a breakout category at 15.9 per cent CAGR. This reflects India’s rapidly urbanising population, a surge in fitness culture, and increasing adoption of preventive health solutions among younger consumers,” the report noted.
Thailand and Malaysia are also demonstrating solid growth momentum. In Thailand, the complementary medicines market is projected to expand at steady rates, with sports nutrition growing at 8.0 per cent CAGR.
Malaysia is experiencing even faster growth, with sports nutrition up 10.4 per cent CAGR, supported by high health awareness and rising incomes. Ingestible beauty is also booming across ASEAN – beauty ranks among the top vitamin and dietary supplements categories in Thailand, Malaysia, and Singapore.
CMA CEO John O’Doherty said trust was a key factor in achieving exports growth.
“Trust – both at home and abroad – remains one of our industry’s greatest strengths,” he said.
“In 2025, 84 per cent of Australians expressed confidence in the safety and quality of complementary medicines, while international consumers consistently rank Australian-made products among the most trusted in the world. ‘Made in Australia’ continues to carry exceptional value, particularly in Asia, where exports exceeded $1 billion in 2024. As trade diversifies across South East Asia and emerging markets, our reputation for integrity and quality will continue to set Australia apart.”
Gold is trading around a flat line near the $4,200 mark, starting a crucial US Federal Reserve (Fed) week on a cautious footing.
Amid sustained US Dollar (USD) weakness and simmering geopolitical tensions between Japan and China, Gold buyers continue to provide a floor while sellers keep lurking at higher levels.
The upside remains guarded, anticipating a probable hawkish guidance from the Fed this week. The Fed is widely expected to lower the interest rates by 25 basis points (bps) to 3.5%-3.75%, with the odds currently sitting close to 90%, the CME Group’s FedWatch Tool shows.
The Fed’s outlook on the 2026 rate path will also hold the key, leaving Gold wavering in a tight range at the start of the week on Monday.
The recent series of unimpressive US economic data continues to favor the dovish Fed expectations.
Meanwhile, markets remain cautious after Japanese Defence Minister Shinjiro Koizumi reported on Sunday, Chinese fighter jets twice directed fire-control radar at its F-15 aircraft over international waters near Okinawa.
On the other hand, Beijing accused Japanese jets of interrupting their air training.
Gold finds additional support from a solid growth in China’s Exports for November, with both the Yuan and USD-denominated jump reported at 5.7% and 5.9%, respectively. China is the world’s top yellow metal consumer.
In the day ahead, Gold will continue to take cues from broad market sentiment in the absence of top-tier US economic data. Geopolitical developments in Asia will also be closely monitored.
In the daily chart, the 21-day Simple Moving Average (SMA) climbs above the 50-, 100-, and 200-day SMAs, with all slopes rising and price holding above them, reinforcing a bullish bias. The 21-day SMA at $4,147.93 offers nearby dynamic support, while the 50-day SMA at $4,084.46 underpins the advance. The Relative Strength Index (RSI) sits at 61.33, edging higher from 60.31 and signaling firm, but not overbought, momentum. Measured from the $4,381.17 high to the $3,885.84 low, the 61.8% retracement at $4,191.95 has been surpassed, hinting the prior bearish phase is losing strength.
Upside extension faces resistance at the 78.6% retracement at $4,275.16; a decisive close above this barrier would open the path toward the prior top. If buyers fail to sustain above the 61.8% marker, a pullback could revisit the 50% retracement at $4,133.50. Beneath that, trend support remains defined by rising moving averages, with the 50-day SMA cushioning the downside. Overall, momentum and trend alignment favor dips being bought while Fibonacci thresholds frame the next directional cues.
(The technical analysis of this story was written with the help of an AI tool)
Monetary policy in the US is shaped by the Federal Reserve (Fed). The Fed has two mandates: to achieve price stability and foster full employment. Its primary tool to achieve these goals is by adjusting interest rates.
When prices are rising too quickly and inflation is above the Fed’s 2% target, it raises interest rates, increasing borrowing costs throughout the economy. This results in a stronger US Dollar (USD) as it makes the US a more attractive place for international investors to park their money.
When inflation falls below 2% or the Unemployment Rate is too high, the Fed may lower interest rates to encourage borrowing, which weighs on the Greenback.
The Federal Reserve (Fed) holds eight policy meetings a year, where the Federal Open Market Committee (FOMC) assesses economic conditions and makes monetary policy decisions.
The FOMC is attended by twelve Fed officials – the seven members of the Board of Governors, the president of the Federal Reserve Bank of New York, and four of the remaining eleven regional Reserve Bank presidents, who serve one-year terms on a rotating basis.
In extreme situations, the Federal Reserve may resort to a policy named Quantitative Easing (QE). QE is the process by which the Fed substantially increases the flow of credit in a stuck financial system.
It is a non-standard policy measure used during crises or when inflation is extremely low. It was the Fed’s weapon of choice during the Great Financial Crisis in 2008. It involves the Fed printing more Dollars and using them to buy high grade bonds from financial institutions. QE usually weakens the US Dollar.
Quantitative tightening (QT) is the reverse process of QE, whereby the Federal Reserve stops buying bonds from financial institutions and does not reinvest the principal from the bonds it holds maturing, to purchase new bonds. It is usually positive for the value of the US Dollar.